Project Background: All-electric injection molding machine is an injection molding machine that uses a motor to drive each executive part. It has the advantages of energy saving, high efficiency, low noise, and low pollution. It is a new equipment in the plastic processing industry. The demand for all-electric injection molding machines in the global market is increasing year by year. It is estimated that by 2028, the global all-electric injection molding machine market will reach 141.4 billion yuan, with an average annual compound growth rate of 4.5.

With the expansion of domestic and foreign markets, the competition in the all-electric injection molding machine industry is becoming increasingly fierce. Domestic enterprises must not only face the challenges of foreign brands, but also deal with the competition of domestic counterparts. In such a market environment, how to improve the product quality, technical level, service level and brand image of all-electric injection molding machine, how to meet the individual needs of different customers, how to expand new market areas and customer groups, has become an urgent issue for all-electric injection molding machine manufacturers.

Customer pain points: The entrusting party of this project is an enterprise specializing in the production of all-electric injection molding machines. It was established in 2000 and has advanced production equipment and technical personnel. The products cover various types of all-electric injection molding machines such as horizontal, vertical, and angular. Machine, mainly used in electrical, agriculture, construction, national defense, packaging, transportation and other fields. The client's market share in the domestic market is about%, and the market share in the foreign market is about%. The main pain points faced by the client are the following:

The market competition is fierce: the market concentration of the all-electric injection molding machine industry is high, the domestic leading enterprises occupy the middle and high-end market, a large number of small and medium-sized enterprises occupy the middle and low-end market, and the domestic injection molding machine industry presents a pattern of "one super and many strong. The client's competitors in the domestic market mainly include Haitian International, Yizimi, Zhenxiong Group, Lijin Technology, etc. These companies not only have strong advantages in product quality, technical level, service level and brand image, but also Invest and improve in expanding production capacity, improving efficiency, reducing costs, innovating products, and expanding the market, which puts tremendous pressure on the client. In the foreign market, the main competitors of the entrusting party are Japan's Mitsubishi, Datong Machinery, Hitachi, Sumitomo, Oupai Technology, etc. These enterprises have strong competitiveness in the high-end field of all-electric injection molding machines. With their high quality, high-performance, high-efficiency and high-value-added products, they have won the recognition and trust of the international market and pose a great challenge to the entrusting party.

Diversification of customer needs: With the continuous expansion of the application field of all-electric injection molding machines, customer needs are becoming more and more diversified and personalized. Customers not only have higher requirements for the basic performance and quality of the all-electric injection molding machine, but also have higher expectations for the energy saving, environmental protection, intelligence, automation, and flexibility of the all-electric injection molding machine. Customers also pay more attention to the follow-up services of all-electric injection molding machines, such as installation, commissioning, training, repair, maintenance, upgrades, etc., hoping to get timely, professional and caring services. The client has a certain gap in meeting the diversified and personalized needs of customers, and needs to strengthen product research and development innovation, improve the level and quality of service, and enhance customer satisfaction and loyalty.

Market opportunities and risks coexist: the market prospect of the all-electric injection molding machine industry is broad, but there are also some opportunities and risks. In terms of opportunities, with the country's policy support and market promotion for energy conservation and environmental protection, new energy vehicles, high-end manufacturing and other fields, the demand for all-electric injection molding machines will further increase, especially in the high-end field, there is huge room for domestic substitution. At the same time, with the deepening of the "Belt and Road" initiative, the development of foreign markets will also provide more opportunities for the export of all-electric injection molding machines. In terms of risks, with the uncertainty of the global economy and the intensification of trade frictions, the export of all-electric injection molding machines may face some difficulties and obstacles. At the same time, with the increase in the cost of raw materials, labor, and energy, the production cost of all-electric injection molding machines will also increase, affecting the profitability of enterprises. In addition, with the continuous progress and innovation of technology, the upgrading of all-electric injection molding machines will also accelerate. Enterprises need to continue to invest in research and development to maintain the leading edge of technology and avoid being eliminated by the market.