Project background:

Carbon fiber is a new high-performance fiber material with high strength, high modulus, low density, high temperature resistance, corrosion resistance and other excellent properties. It is widely used in aerospace, wind turbine blades, automobiles, sports and leisure, construction and other fields. In 2023, the global carbon fiber market size is about 35 billion yuan, and the compound growth rate is expected to be 11% in 2024-2028. As the world's largest carbon fiber demand country, China's demand will reach 85000 tons in 2023, accounting for 55% of the world's total. However, China's carbon fiber industry still faces challenges such as backward technology, unstable product quality, single application field, and fierce market competition.

Customer pain points:

The customer is a well-known domestic carbon fiber manufacturer, mainly producing small tow and large tow carbon fiber. The products are mainly used in wind power blades, sports and leisure and pressure vessels. The main pain points faced by customers are:

Customers lack a comprehensive and in-depth understanding of China's carbon fiber market, do not know the size, structure, trends, opportunities and risks of the market, and cannot formulate effective market strategies and marketing strategies.

Customers lack detailed research on competitors, do not understand the opponent's products, prices, channels, advantages and disadvantages, can not effectively grasp the market competitiveness and differentiation advantages.

Customers lack in-depth insight into potential customers, do not understand the customer's needs, preferences, decision-making process and purchase behavior, can not effectively develop and maintain customer relationships.

Project purpose:

In September 2023, in order to help customers solve the above pain points, Shangpu Consulting Company undertook the China Carbon Fiber Market Competitiveness Research and Strategic Planning Project entrusted by the customer, aiming to provide customers with the following services:

Conduct comprehensive and in-depth research on China's carbon fiber market, including market size, structure, trends, opportunities and risks, to provide customers with macro and micro perspectives of the market.

Conduct detailed research on the main competitors in China's carbon fiber market, including their products, prices, channels, advantages and disadvantages, and provide customers with market competition pattern and competitiveness assessment.

In-depth insight into potential customers in China's carbon fiber market, including customer needs, preferences, decision-making process and purchase behavior, to provide customers with market demand research and customer portrait.

Research object:

The research objects of this project mainly include the following two categories:

Experts, scholars, associations, media, etc. in the carbon fiber industry collected and sorted out industry policies, technologies, standards, development trends and other information through in-depth interviews, questionnaires, and literature research. A total of 20 industry professionals were interviewed.

Competitors, potential customers, distributors, suppliers, etc. in the carbon fiber market collected and researched market information such as products, prices, channels, needs, and preferences through mysterious customers, telephone interviews, online surveys, and on-site observations. A total of 100 market entities were visited.

Project Content:

The main contents of this project include the following four parts:

Market research: the scale, structure, trends, opportunities and risks of China's carbon fiber market are investigated to reveal the current situation and future prospects of the market.

Competitor research: conduct research on the major competitors in China's carbon fiber market, including their products, prices, channels, advantages and disadvantages, and evaluate the competitive landscape and competitiveness of the market.

Potential customer research: conduct research on potential customers in the Chinese carbon fiber market, including customer needs, preferences, decision-making process and purchase behavior, and draw market demand research and customer portraits.

Strategic planning advice: according to the results of market research, to provide customers with targeted strategic planning advice, including market positioning, product strategy, price strategy, channel strategy, marketing strategy, etc., to help customers improve market competitiveness and profitability.

Project Value:

This project brings the following value to the customer:

It provides customers with a comprehensive and in-depth understanding of China's carbon fiber market, helps customers grasp the development direction and opportunities of the market, and provides a basis for customers to formulate effective market strategies and marketing strategies.

It provides customers with detailed competitor research on China's carbon fiber market, helps customers understand their competitors' products, prices, channels, advantages and disadvantages, and provides reference for customers to enhance market competitiveness and differentiation advantages.

It provides customers with in-depth potential customer research on the Chinese carbon fiber market, helps customers understand customer needs, preferences, decision-making process and purchase behavior, and provides guidance for customers to develop and maintain customer relationships.

It provides customers with targeted strategic planning suggestions, helps customers optimize market positioning, product strategy, price strategy, channel strategy, marketing strategy, etc., and provides support for customers to increase market share and profitability.

This project demonstrates the professional ability and service level of Shangpu Consulting Company in the field of market research, brings good reputation and customer satisfaction for the company's operation, and provides impetus for the company's business development and revenue growth.