中国碳纤维市场竞争力调研与战略规划项目案例_市场调研_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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China's carbon fiber market competitiveness research and strategic planning project case

2024-07-15 00:37:26 来源：尚普咨询浏览量：0

Project background:

碳纤维是一种具有高强度、高模量、低密度、耐高温、耐腐蚀等优异性能的新型高性能纤维材料，广泛应用于航空航天、风电叶片、汽车、体育休闲、建筑等领域。2023年全球碳纤维市场规模约为350亿元人民币，预计2024-2028年复合增长率为11%。中国作为全球最大的碳纤维需求国，2023年需求量达到8.5万吨，占全球的55%。然而，中国碳纤维产业仍面临着技术水平落后、产品质量不稳定、应用领域单一、市场竞争激烈等挑战。

Customer pain points:

客户是一家国内知名的碳纤维生产企业，主要生产小丝束和大丝束碳纤维，产品主要应用于风电叶片、体育休闲和压力容器等领域。客户面临的主要痛点有：

客户缺乏对中国碳纤维市场的全面和深入的了解，不清楚市场的规模、结构、趋势、机会和风险，无法制定有效的市场战略和营销策略。

客户缺乏对竞争对手的详细调研，不了解对手的产品、价格、渠道、优势和劣势，无法有效地把握市场竞争力和差异化优势。

客户缺乏对潜在客户的深入洞察，不了解客户的需求、偏好、决策过程和购买行为，无法有效地开发和维护客户关系。

Project purpose:

2023年9月，为了帮助客户解决上述痛点，尚普咨询公司承接了客户委托的中国碳纤维市场竞争力调研与战略规划项目，旨在为客户提供以下服务：

对中国碳纤维市场进行全面和深入的调研，包括市场的规模、结构、趋势、机会和风险，为客户提供市场的宏观和微观视角。

对中国碳纤维市场的主要竞争对手进行详细的调研，包括对手的产品、价格、渠道、优势和劣势，为客户提供市场的竞争格局和竞争力评估。

对中国碳纤维市场的潜在客户进行深入的洞察，包括客户的需求、偏好、决策过程和购买行为，为客户提供市场的需求调研和客户画像。

Research object:

The research objects of this project mainly include the following two categories:

碳纤维行业的专家、学者、协会、媒体等，通过深度访谈、问卷调查、文献调研等方式，收集和整理行业的政策、技术、标准、发展趋势等信息，共计访问了20位行业人士。

碳纤维市场的竞争对手、潜在客户、渠道商、供应商等，通过神秘顾客、电话访谈、网络调查、现场观察等方式，收集和调研市场的产品、价格、渠道、需求、偏好等信息，共计访问了100家市场主体。

Project Content:

The main contents of this project include the following four parts:

市场现状调研：对中国碳纤维市场的规模、结构、趋势、机会和风险进行调研，揭示市场的发展现状和未来前景。

竞争对手调研：对中国碳纤维市场的主要竞争对手进行调研，包括对手的产品、价格、渠道、优势和劣势，评估市场的竞争格局和竞争力。

潜在客户调研：对中国碳纤维市场的潜在客户进行调研，包括客户的需求、偏好、决策过程和购买行为，绘制市场的需求调研和客户画像。

战略规划建议：根据市场调研的结果，为客户提供针对性的战略规划建议，包括市场定位、产品策略、价格策略、渠道策略、营销策略等，帮助客户提升市场竞争力和盈利能力。

Project Value:

This project brings the following value to the customer:

为客户提供了中国碳纤维市场的全面和深入的了解，帮助客户把握市场的发展方向和机遇，为客户制定有效的市场战略和营销策略提供了依据。

为客户提供了中国碳纤维市场的详细的竞争对手调研，帮助客户了解对手的产品、价格、渠道、优势和劣势，为客户提升市场竞争力和差异化优势提供了参考。

为客户提供了中国碳纤维市场的深入的潜在客户调研，帮助客户了解客户的需求、偏好、决策过程和购买行为，为客户开发和维护客户关系提供了指导。

为客户提供了针对性的战略规划建议，帮助客户优化市场定位、产品策略、价格策略、渠道策略、营销策略等，为客户提升市场份额和盈利能力提供了支持。

本项目为尚普咨询公司展示了其在市场调研领域的专业能力和服务水平，为公司经营带来了良好的口碑和客户满意度，为公司业务拓展和收入增长提供了动力。

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Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise