Project background:

Cathodic electrophoretic coating is a kind of water-soluble (or water emulsion) resin as the film-forming base material, the use of particle surface charge characteristics, the construction of the coating by electrophoresis method, and as a low pollution and environmental protection of the metal surface to play a good protective and anti-corrosion effect. Cathodic electrophoretic coating has the characteristics of smooth coating film, excellent water resistance and chemical resistance. It is easy to realize mechanization and automation of coating industry. It is suitable for coating workpieces with complex shapes, edges and corners and holes. It has been widely used as an indispensable coating for metal surfaces with high corrosion resistance, such as automobile bodies, frames, parts, light industrial products, mechanical products and various steel and iron parts. According to data from Champ Consulting，In 2022, the market size of China's cathodic electrophoretic paint will be 6.95 billion yuan, and it is expected to reach 7.374 billion yuan in 2023, with broad market prospects.

Customer pain points:

The customer is a professional manufacturer of cathodic electrophoretic coatings. The main products are epoxy resin cathodic electrophoretic coatings and polyurethane cathodic electrophoretic coatings. The main customers are automobiles, agricultural machinery and other fields. The main problems faced by customers are:

Customers lack a comprehensive understanding of the cathodic electrophoretic coatings market, do not know the size of the market, structure, demand, trends, competitive landscape, etc., it is difficult to develop effective marketing strategies and marketing strategies;

The customer's product line is relatively single, lack of differentiation and innovation, it is difficult to meet the individual needs of different customers, but also difficult to resist the pressure of market competition;

Customers have low brand awareness and influence, lack of effective brand promotion and publicity means, it is difficult to improve customer loyalty and satisfaction, and it is difficult to expand new customers and markets.

Project purpose:

In order to help customers solve the above problems, Shangpu Consulting has been entrusted by customers to carry out market research and competitiveness research projects for cathodic electrophoretic coatings, aiming to provide customers with the following services:

Through in-depth market research, we provide customers with comprehensive, accurate, timely and continuous data and information on the cathodic electrophoretic coatings market, including market scale, structure, demand, trend, competition pattern, etc., to help customers understand the current situation and development direction of the market, and to provide a basis for customers to formulate market strategies and marketing strategies;

Through professional competitiveness research, provide customers with the core competitiveness model of cathodic electrophoretic coating industry, evaluate the competitiveness level of customers in products, technologies, brands, channels, services, etc., compare with the main competitors in the industry, find out the advantages and disadvantages of customers, put forward targeted improvement and optimization suggestions for customers, help customers improve their competitiveness and enhance market share;

Through innovative product research and development suggestions, provide customers with product innovation directions in the cathodic electrophoretic coating industry, investigate customers' target markets and target customers' demand characteristics, and propose new product development plans that meet market needs and customer expectations, including product functions, Performance, quality, cost, environmental protection, etc., help customers expand their product lines, meet the individual needs of different customers, and improve the added value and profit margin of products;

Through effective brand promotion strategies, we provide customers with brand building plans for the cathodic electrophoretic coating industry, investigate customers' brand positioning, brand image, brand communication and other aspects, and propose brand promotion and publicity methods suitable for their brand characteristics and market characteristics, including advertising, public relations, activities, networks, word of mouth and other aspects, to help customers improve brand awareness and influence, enhance customer loyalty and satisfaction, expand into new customers and markets.

Research object:

The research objects of this project mainly include the following three categories:

The upstream raw material suppliers of cathodic electrophoretic coatings, including epoxy resin, polyurethane, acrylic acid, etc., have investigated 20 enterprises;

Cathodic electrophoretic coatings downstream customers, including automotive, agricultural machinery and other fields, a total of 100 companies were investigated;

Cathodic electrophoretic coatings peer competitors, including major manufacturers at home and abroad, a total of 30 companies were investigated.

Project Content:

The project content of this project mainly includes the following four aspects:

Market research, through the collection, collation and research of primary and secondary data, to provide customers with comprehensive, accurate, timely and continuous data and information on the cathodic electrophoretic coatings market, including market size, structure, demand, trends, competitive landscape, etc;

Competitiveness research, through the construction, evaluation and comparison of professional competitiveness model, to provide customers with the core competitiveness research of cathodic electrophoretic coating industry, to evaluate the competitiveness level of customers in products, technologies, brands, channels, services and other aspects, to compare with the main competitors in the industry, to find out the advantages and disadvantages of customers, and to put forward targeted improvement and optimization suggestions for customers;

Product research and development suggestions, through the application, research and design of innovative product research and development methods, provide customers with the product innovation direction of the cathodic electrophoretic coating industry, investigate the customer's target market and the demand characteristics of the target customer, and propose to customers to meet the market demand and customer expectations New product development plan, including product function, performance, quality, cost, environmental protection, etc;

Brand promotion strategy, through the selection, implementation and evaluation of effective brand promotion methods, provides customers with brand building plans for the cathodic electrophoretic coating industry, investigates customers' brand positioning, brand image, brand communication and other aspects, and proposes brand promotion and publicity means suitable for their brand characteristics and market characteristics, including advertising, public relations, activities, network, word-of-mouth and so on.

Project Value:

The project value of this project is mainly reflected in the following aspects:

Provide customers with comprehensive, accurate, timely and continuous data and information on the cathodic electrophoretic coatings market, help customers understand the current situation and development direction of the market, provide a basis for customers to formulate market strategies and marketing strategies, and improve customers' market sensitivity And decision-making efficiency;

It provides customers with the core competitiveness research of cathodic electrophoretic coating industry, evaluates the competitiveness level of customers in products, technologies, brands, channels, services, etc., compares with the main competitors in the industry, finds out the advantages and disadvantages of customers, and puts forward targeted improvement and optimization suggestions for customers, which helps customers enhance their competitiveness and market share;

It provides customers with the product innovation direction of the cathodic electrophoretic coating industry, investigates the customer's target market and the demand characteristics of the target customer, and proposes a new product development plan that meets the market demand and customer expectations, including product function, performance, and quality., Cost, environmental protection, etc., help customers expand the product line, meet the individual needs of different customers, and improve the added value and profit margin of the product;

Provide customers with brand building plans for the cathodic electrophoretic coating industry, investigate customers' brand positioning, brand image, brand communication and other aspects, and propose brand promotion and publicity methods suitable for their brand characteristics and market characteristics, including advertising, Public relations, activities, network, word of mouth and other aspects, help customers improve brand awareness and influence, and enhance customer loyalty and satisfaction, expanding new customers and markets.

In short, this project provides customers with professional services of cathodic electrophoretic coatings market research and competitiveness research, helps customers understand and investigate the current situation and development trend of cathodic electrophoretic coatings industry from multiple angles, and provides customers with targeted suggestions and solutions in terms of market strategy, product innovation, brand promotion, etc., which provides strong support and guarantee for customers' business development and market expansion, it has created great commercial value and social value for customers.