Project background:

Urban maglev is a new type of urban transportation, which uses maglev technology to drive the train through the magnetic force on the track, and has the characteristics of fast running speed, stable operation and low noise. At present, many countries and regions around the world have carried out the research and development and operation of urban maglev. Among them, China is the largest urban maglev market, and many cities such as Shanghai, Beijing, and Changsha have built and operated urban maglev lines. It is estimated that by 2025, the size of China's urban maglev market will exceed 5 billion yuan.

Customer pain points:

The client of Shangpu Consulting Company is a well-known manufacturer of urban maglev equipment in China, mainly engaged in the design, production and sales of urban maglev trains. The main problems faced by the customer are:(1) lack of in-depth understanding of urban maglev users, unable to accurately grasp the needs and preferences of users, as well as users' satisfaction and loyalty to urban maglev;(2) lack of comprehensive research on the urban maglev market, unable to effectively evaluate the potential and competitive situation of the market, as well as their own advantages and disadvantages;(3) lack of forward-looking insight into the urban maglev industry, inability to capture industry trends and opportunities, as well as respond to industry risks and challenges.

Project purpose:

In August 2023, in order to help customers solve the above problems, Shangpu Consulting Company provided customers with a research project on urban maglev transportation demand and satisfaction, which aims to provide customers with the following information and suggestions through in-depth market research:(1) The basic characteristics, travel purpose, travel frequency, travel mode selection, travel time, travel cost, etc. of urban maglev users;(2) Urban maglev users' cognition, attitude, satisfaction, loyalty, and willingness to introduce urban maglev;(3) Urban maglev users' expectations, needs, suggestions, and complaints about urban maglev;(4) The scale, structure, distribution, growth, and competition of the urban maglev market;(5) The development status, development trends, development opportunities, and development obstacles of the urban maglev industry;(6) Optimization suggestions and strategic suggestions for customers' products, services, marketing, brands, etc.

Research object:

The research objects of this project mainly include two categories:(1) existing users of urban maglev, that is, people who have used or are using urban maglev;(2) potential users of urban maglev, that is, people who are willing or likely to use urban maglev. The sample size of this project is 1000, including 500 existing users and 500 potential users. Sample surveys were conducted in Shanghai, Beijing and Changsha.

Project Content:

The main contents of this project include the following aspects:(1) research plan design, including research objectives, research methods, research tools, research samples, research processes, etc.;(2) research data collection, including online questionnaires, offline interviews, offline observation and other methods, using a variety of data sources to ensure the validity and reliability of the data;(3) research data, including data cleaning, data collation, data statistics, data mining, data modeling and other methods, using a variety of data technologies to extract the value and significance of data;(4) research report writing, including data presentation, data interpretation, data induction, data summary, data suggestions and other content, forming a systematic research report to provide customers with strong decision support.

Project Value:

The value of this project is mainly reflected in the following aspects:(1) It provides customers with in-depth insight into urban maglev users, helps customers understand users' needs and preferences, improves users' satisfaction and loyalty, and increases users' willingness to introduce, Expand the scale and share of users;(2) Provide customers with a comprehensive survey of the urban maglev market, and help customers evaluate the market potential and competitive situation, discover market opportunities and threats, optimize market layout and strategies, and improve market efficiency and effectiveness;(3) Provide customers with forward-looking insights into the urban maglev industry, help customers capture industry development trends and opportunities, and respond to industry risks And challenges, innovate industry products and services, and enhance industry competitiveness and leadership;(4) Provide customers with targeted optimization suggestions and strategic suggestions to help customers improve product design, production and sales, improve service quality, efficiency and value, strengthen marketing methods, means and effects, and shape brand image, Reputation and influence.