Lightweight building materials refer to building materials with lower density, higher strength, better heat insulation performance and lower environmental impact, such as lightweight concrete, lightweight brick, lightweight wall panel, lightweight partition wall material, etc. Lightweight building materials have the advantages of energy saving, environmental protection, reducing engineering costs and improving building quality, and are one of the important means of building energy conservation and emission reduction. In recent years, with the rapid development of China's economy and society, the acceleration of urbanization, the continuous growth of the construction industry, the demand for lightweight building materials is also expanding. In 2022, the market size of China's light building materials industry reached 980.5 billion billion yuan, an increase of 11.4 percent over the same period last year, and is expected to reach 1200 billion billion yuan by 2025, with a compound annual growth rate of 7.2 percent.

Customer pain points:

The client of Shangpu Consulting Company is a manufacturer of lightweight building materials, and its main products are lightweight concrete and lightweight wall panels. The enterprise is facing the increasingly fierce market competition, serious product homogeneity, profit space compression and other issues. The company hopes to understand the current situation and future development trend of the industry through in-depth research on the light building materials industry, find out its own advantages and disadvantages, formulate reasonable development strategies and marketing strategies, and enhance market competitiveness and profitability.

Project purpose:

-Research the market size, supply and demand pattern, price trend, import and export situation, regional distribution and other basic information of light building materials industry;

-Investigate the development environment of the lightweight building materials industry, including policies and regulations, technical level, consumer demand, competitive landscape and other influencing factors;

-Investigate the development trend and opportunities of lightweight building materials industry, including new product development, new technology application, new market expansion, etc;

-Investigate the status and competitiveness of customer enterprises in the light building materials industry, including product structure, brand image, channel network, customer groups, etc;

-Propose development strategy and marketing strategy suggestions for customer enterprises, including product innovation, brand building, channel development, customer maintenance, etc.

Research object:

Using a variety of research methods, including literature research, expert interviews, questionnaires, field visits, etc., Shangpu Consulting collected the following information from the survey subjects:

-Lightweight building materials industry related institutions and organizations, such as China Building Materials Federation, China Lightweight Aggregate Concrete Association, etc;

-Major manufacturers in the light building materials industry, such as Taishan Gypsum Co., Ltd., Shandong Longxin Building Materials Co., Ltd., Beixin Group Building Materials Co., Ltd., etc;

-Major consumers in the light building materials industry, such as real estate developers, construction units, architectural design institutes, etc;

-Major competitors in the light building materials industry, such as Zhejiang Handbang Building Materials Co., Ltd., Xinyang Minggang Town Hesha Development Co., Ltd., Shandong Tianyu Building Materials Co., Ltd., etc;

-Relevant experts and scholars in the lightweight building materials industry, such as professor of the School of Architecture of Tsinghua University and researcher of the Institute of Engineering Thermophysics of the Chinese Academy of Sciences.

The number of respondents is: 10 institutions and organizations, 20 production enterprises, 30 consumers, 15 competitors, 10 experts and scholars.

Project Content:

According to the purpose of the project, Champ Consulting has designed the following project contents:

-The first part: the current situation of light building materials industry, introduces the classification, characteristics and application fields of light building materials;

-Part II: market research on the light building materials industry, investigating the market scale, supply and demand pattern, price trend, import and export situation, regional distribution and other market conditions of light building materials;

-The third part: environmental research of light building materials industry, and environmental factors such as policies and regulations, technical level, consumer demand and competition pattern of light building materials;

-Part IV: Lightweight building materials industry trends research, research lightweight building materials new product development, new technology applications, new market development and other development trends and opportunities;

-Part V: Research on the competitiveness of customer enterprises, research on the status and competitiveness of customer enterprises in the light building materials industry, including product structure, brand image, channel network, customer groups, etc;

-The sixth part: the customer enterprise development strategy and marketing strategy proposal, put forward the development strategy and marketing strategy proposal for the customer enterprise, including product innovation, brand building, channel development, customer maintenance and so on.

Project Value:

-Help customers to fully understand the current situation and future development trend of light building materials industry, and provide basis for long-term development planning;

-Help customers accurately grasp the demand changes and competitive dynamics of the lightweight building materials market, and provide guidance for them to formulate effective marketing strategies;

-Help customers find their own strengths and weaknesses, and provide reference for improving product quality and service level;

-Help customer enterprises to find new product innovation and technological breakthrough points, and provide support for enhancing market competitiveness and profitability;

-Help customer enterprises to establish a good brand image and reputation, for its development of new customer maintenance and other aspects.