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Market Research and Brand Positioning Strategy of Chinese Watch Industry

2024-07-15 00:37:30 Source: Champ Consulting Visits:0

Project background:

China's watch industry has experienced the process of transformation from traditional manufacturing to digital, the market scale is expanding, and the competition is becoming increasingly fierce. Watch brands need to develop appropriate brand positioning and marketing strategies according to market changes and consumer demand to enhance brand influence and market share.

Customer pain points:

The customer is a well-known domestic watch brand, mainly producing and selling high-end mechanical watches and smart watches. The main problems faced by customers are:

-Lack of comprehensive and in-depth understanding of China's watch industry, unclear market size, growth trends, competitive landscape, consumer preferences and other key information.

-Lack of clear positioning of its own brand, do not know how to distinguish between themselves and competitors, how to attract and retain target consumers.

-Lack of effective brand communication and marketing strategies, do not know how to use online and offline channels to enhance brand awareness, reputation and loyalty.

Project purpose:

The purpose of this project is to provide the following services to customers:

-Conduct comprehensive and in-depth market research on China's watch industry, investigating key information such as market size, growth trends, competitive landscape, and consumer preferences.

-Based on market research results, formulate appropriate brand positioning and core value proposition for customers, highlight the differentiated advantages of their own brands, and meet the needs and expectations of target consumers.

-Based on brand positioning, develop effective brand communication and marketing strategies for customers, and use online and offline channels to enhance brand awareness, reputation and loyalty.

Research object:

The research objects of this project include the following two categories:

-Major players in China's watch industry, including manufacturers, distributors, retailers, e-commerce platforms, etc.

-Potential or existing consumers of China's watch industry, including users of different age, gender, income, region, occupation and other dimensions.

Project Content:

The main contents of this project include the following aspects:

-Research on the current market situation of China's watch industry, including market size, growth trend, market segments, import and export situation, etc.

-Research on the competitive landscape of China's watch industry, including the number of competitors, scale, product type, price strategy, channel layout, market share, etc.

-China's watch industry consumer research, including consumer portrait, consumer motivation, consumer preferences, consumer behavior, consumer contacts.

-Customer brand positioning research, including brand core value proposition, brand image elements, brand target groups, etc.

-Customer brand communication and marketing strategy suggestions, including brand communication objectives, communication information, communication channels, communication means, etc.

Project Value:

This project will bring the following value to the customer:

-Help customers to fully and deeply understand the development status and future trends of China's watch industry, and provide customers with valuable market insights and decision-making basis.

-Help customers clarify their brand positioning and core value propositions, and provide customers with strong brand competitiveness and differentiation advantages.

-Help customers to develop effective brand communication and marketing strategies, and provide customers with useful brand promotion and sales programs.

-Help customers to enhance brand awareness, reputation and loyalty, to provide customers with beneficial brand equity and market share.

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

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Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise