Project background:

Uninterruptible power supply (UPS) is a kind of system equipment that can provide stable and uninterrupted power supply for power electronic equipment, and is widely used in finance, communications, data centers, rail transit, power, manufacturing and other fields. With the advancement of information construction and the development of new infrastructure, the market size of the uninterruptible power supply (UPS) industry has steadily increased and is expected to reach 19.1 billion billion yuan in 2025. However, the industry competition is becoming increasingly fierce, domestic and foreign brands have increased technological innovation and market expansion, product structure and service model continue to optimize and upgrade.

Customer pain points:

The customer is a well-known domestic uninterruptible power supply (UPS) manufacturer, mainly engaged in the research and development, production and sales of low-power and medium-power products. Customers face the following major issues:

-Customers lack a comprehensive and in-depth understanding of the global and domestic uninterruptible power supply (UPS) industry, and cannot accurately grasp industry development trends and market opportunities;

-The customer is not clear about the positioning and advantages of their own products, and cannot effectively distinguish the differentiation advantages between themselves and competitors;

-Customers lack effective market expansion strategies for different market segments and application areas, and cannot effectively increase market share and brand influence.

Project purpose:

2023YearIn August, the customer entrusted Shangpu Consulting Company to complete the uninterruptible power supply (UPS) industry market research and competition strategy project, the main purpose is as follows:

-Through the global and domestic uninterruptible power supply (UPS) industry macro research and micro research, to provide customers with industry development status, market size, product structure, application areas, competitive landscape and other aspects of comprehensive and in-depth information;

-Through the comparative research on the products, technologies, prices, channels and services of customers and their main competitors, provide customers with the positioning and advantages of their own products, and put forward targeted product optimization suggestions;

-Through in-depth research on the demand characteristics, consumer preferences and purchase decisions of different market segments and application areas, we provide customers with targeted market expansion strategies, and propose specific marketing plans and implementation measures.

Research object:

This project uses a variety of research methods, including literature research, expert interviews, questionnaires, mysterious customers and so on. Research objects include the following categories:

-Industry associations, government agencies, media organizations and other related institutions, a total of about 20 people;

-Uninterruptible power supply (UPS) industry insiders, including manufacturers, distributors, agents and other related personnel, a total of about 50 people;

-Uninterruptible power supply (UPS) industry downstream users, including finance, communications, data center, rail transit, power, manufacturing and other fields of related personnel, a total of about 200 people.

Project Content:

This project mainly includes the following aspects:

Uninterruptible power supply (UPS) industry macro research, including industry status, industry development history, industry development environment, industry development trends, etc;

-Uninterruptible power supply (UPS) industry micro-research, including global market research, China market research, product structure research, application research, competitive landscape research, etc;

-Comparative research of customers and their main competitors, including product characteristics research, technical level research, price strategy research, channel layout research, service quality research, etc;

-Demand research in different market segments and application areas, including demand scale forecast, demand characteristics identification, consumer preference research, purchase decision research, etc;

-Project summary and recommendations, including customer product positioning and advantage assessment, product optimization recommendations, market development strategies, marketing programs and implementation measures.

Project Value:

This project provides value to the customer in the following areas:

-Help customers to have a comprehensive and in-depth understanding of the development status and future trends of the uninterruptible power supply (UPS) industry, and provide reliable data support and reference for customers to formulate long-term strategic plans;

-Help customers clearly understand the positioning and advantages of their products, and provide effective guidance and suggestions for customers to enhance product competitiveness and market influence;

-Help customers to deeply grasp the demand characteristics and consumption preferences of different market segments and application fields, and provide specific strategies and solutions for customers to open up new market opportunities and increase new customer groups;

-Help customers to increase market share and brand awareness, and provide a strong guarantee for customers to achieve performance growth and profit improvement.