Project background:

Phosphoric acid is an important inorganic acid, which is widely used in fertilizer, food and beverage, electronics, medicine, metallurgy and other industries. The global phosphoric acid market is valued at $34.98 billion billion in 2020 and is expected to reach $40.8 billion billion by the end of 2026, with a CAGR of 2.2 percent over the period 2021-2026. The Asia-Pacific region is the world's largest consumer of phosphoric acid, accounting for nearly 60% of the total global consumption, of which China and India are the main consumers. With the development of new energy vehicles, the demand for lithium iron phosphate batteries is also growing rapidly, driving the market expansion of iron phosphate precursors. It is estimated that the global demand for lithium iron phosphate in 2025 will be about 710GWh, and the demand for iron phosphate will be about 1.22 million tons.

Customer pain points:

The customer is a well-known domestic chemical enterprise, mainly engaged in the production and sales of thermal phosphoric acid, with its own phosphate rock resources and thermal power plants. Customers face the following problems:

-The market for thermal phosphoric acid is highly competitive, with large price fluctuations and low gross margins.

-The thermal phosphoric acid has high energy consumption, high environmental protection pressure, and the by-product calcium sulfate is difficult to deal.

-Thermal phosphoric acid cannot meet the quality requirements of high-end applications (such as electronics, medicine, etc.).

-Customers lack in-depth understanding of downstream market segments (such as food and beverages, chemicals, pharmaceuticals, metallurgy, etc.) and channel expansion capabilities.

-The customer lacks a clear understanding and planning of the production process and market prospects of wet-process purified phosphoric acid and iron phosphate precursors.

Project purpose:

The client hopes to develop a reasonable and effective market entry strategy through the professional services of Shangpu Consulting to achieve the following objectives:

-Evaluate the market size, growth potential, competitive landscape, supply and demand balance, price trends, etc. of wet purification phosphoric acid and iron phosphate precursors.

-Investigate the production process, cost structure, technical level and quality standard of wet purification phosphoric acid and iron phosphate precursor.

-Identify the target customer base, demand characteristics, purchasing behavior, decision-making process, etc. for wet-process purified phosphoric acid and iron phosphate precursors.

-Develop market entry mode, channel strategy, pricing strategy, promotion strategy, etc. for wet purification phosphoric acid and iron phosphate precursors.

-Assess the market entry risks, opportunities and challenges for wet-process purified phosphoric acid and iron phosphate precursors, and propose appropriate countermeasures.

Research object:

This project adopts a combination of qualitative and quantitative research methods, including the following research objects:

-Industry experts and scholars: about 10 people, mainly to understand the development history, current situation and trend of phosphoric acid industry, as well as the technical characteristics and development prospects of wet purification phosphoric acid and iron phosphate precursor.

-Competitors: about 15, mainly to understand the scale, production capacity, product structure, price strategy, market share, advantages and disadvantages of the main manufacturers of wet purification phosphoric acid and iron phosphate precursor.

-Downstream customers: about 100, mainly to understand the wet purification of phosphoric acid and iron phosphate precursor of the main consumer industries and market segments of the demand scale, growth momentum, purchase preferences, selection criteria, decision-making process.

-Industry associations and government agencies: about 5, mainly understand the relevant policies, regulations, standards, subsidies, etc. of the phosphoric acid industry.

Project Content:

This project mainly includes the following contents:

-Market status: Introduce the basic situation of the global and Chinese phosphoric acid industry, including market size, growth rate, structure, distribution, etc.

-Market segmentation: Research the market segmentation of wet-process purified phosphoric acid and iron phosphate precursors, including by product type, by application area, by region, etc.

-Market dynamics: Investigate the market dynamics of wet-process purified phosphoric acid and iron phosphate precursors, including market drivers, constraints, opportunities and challenges.

-Competitive landscape: Investigate the competitive landscape of wet-process purified phosphoric acid and iron phosphate precursors, including the current situation, strategies, advantages and disadvantages of competitors.

-Customer research: research on the target customer base of wet purification phosphoric acid and iron phosphate precursors, including customer characteristics, demand characteristics, purchase behavior, decision-making process, etc.

-Market entry strategy: Develop market entry strategy for wet purification phosphoric acid and iron phosphate precursors, including market entry mode, channel strategy, pricing strategy, promotion strategy, etc.

-Risk assessment: Assess the market entry risk of wet-process purified phosphoric acid and iron phosphate precursors and propose corresponding countermeasures.

Project Value:

This project will provide the following value to the customer:

-Enhance the customer's comprehensive understanding of the wet process purification phosphoric acid and iron phosphate precursor market, and provide customers with valuable market information and data support.

-Help customers identify opportunities and challenges in the wet purification phosphoric acid and iron phosphate precursor market, and provide customers with targeted market recommendations and solutions.

-Guide clients to develop effective market entry strategies and provide them with effective market execution programs and measures.

-Enhance the competitiveness of customers in the wet process purification phosphoric acid and iron phosphate precursor market, and provide customers with sustainable market growth momentum.