Project background:

An internationally renowned motor manufacturer (hereinafter referred to as the customer) plans to enter the Chinese market, but lacks in-depth understanding of the market size, competitive landscape, consumer demand, policies and regulations of the Chinese motor industry, and needs a professional consulting company to provide market entry consulting services.

Customer pain points:

The main pain points faced by customers are the following:

-Lack of comprehensive and accurate market information on China's motor industry, unable to assess market potential and risks;

-Lack of in-depth research on benchmarking enterprises in China's motor industry, unable to determine their own competitive advantages and differentiation strategies;

-Lack of in-depth insight into consumer needs and preferences in China's electric motor industry, and inability to formulate effective product positioning and marketing strategies;

-Lack of familiarity with the policies, regulations and industry standards of China's motor industry, and inability to conduct business in compliance.

Project purpose:

-Conduct comprehensive and systematic market research on China's motor industry, including market size, growth trend, segmentation, regional distribution, etc;

-Conduct in-depth and detailed competitive research on the main benchmarking enterprises in China's motor industry, including market share, product line, price strategy, channel layout, brand image, etc;

-Conduct in-depth and extensive demand research on target consumers in China's motor industry, including consumer motivation, purchase behavior, preference characteristics, satisfaction evaluation, etc;

-Detailed and accurate interpretation of policies, regulations and industry standards of China's motor industry, including import tariffs, product certification, environmental protection requirements, quality supervision, etc.

Research object:

The research objects of this project include the following categories:

-China motor industry related associations, experts, media, etc., a total of about 20;

-The main benchmark enterprises in China's motor industry, a total of about 10;

-The target consumers of China's motor industry, including industrial users and civilian users, a total of about 200;

-Relevant government departments and regulatory agencies in China's motor industry, a total of about 10.

Project Content:

The contents of this project mainly include the following aspects:

-Market research: collect and organize market information of China's motor industry, including market size, growth trend, segmentation, regional distribution, etc., through literature collection, Internet search, telephone research, etc., and conduct data research and chart display;

-Competition research: through on-site visits, mysterious customers, questionnaires, etc., to collect and sort out the competition information of China's electric motor industry, including market share, product line, price strategy, channel layout, brand image, etc., and conduct SWOT research and competition mapping;

-Demand research: through focus group research, enterprise research, online survey and other ways, collect and organize consumer information of China's electric motor industry, including consumer motivation, purchase behavior, preference characteristics, satisfaction evaluation, etc., and carry out KANO model research and user portrait construction;

-Policy interpretation: Collect and sort out information on policies, regulations and industry standards of China's electric motor industry, including import tariffs, product certification, environmental protection requirements, quality supervision, etc., through government website inquiries, expert consultation, legal consultation, etc., and conduct policy impact research and provide compliance advice.

Project Value:

-Provide customers with comprehensive and accurate market information of China's motor industry, help customers assess market potential and risks, and formulate reasonable market entry plans;

-Provide customers with in-depth and detailed competition research on China's motor industry, help customers determine their own competitive advantages and differentiation strategies, and enhance market competitiveness;

-Provide customers with in-depth and extensive demand research on China's motor industry, and help customers formulate effective product positioning and marketing strategies to meet consumer needs;

-Provide customers with detailed and accurate policy interpretation of China's motor industry to help customers conduct business in compliance and avoid policy risks.