Project Background

Champu Consulting is a professional provider of industry research, market research, investment and financing consulting,IPOWith rich professional experience and customer resources, it is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. Shangpu consulting has in-depth research and analysis in the household air conditioning industry, and has a clear grasp of the development trend, market scale, competition pattern and consumer demand of the industry.

Household air conditioner refers to a miniaturized independent air conditioning system. A host is connected to multiple end air outlets through air ducts or hot and cold water pipes to send cold and warm air to different areas to achieve the purpose of regulating indoor air. Commonly used household central air conditioning can be divided into three types: multi-connected system, air-cooled pipe system, air-cooled/Hot water system.

The domestic air-conditioning market is a stock growth market, with the overall transformation of China's manufacturing to China's "intelligent manufacturing", the market share of domestic brands is expected to further increase. From the perspective of internal structure, Japanese and Korean brands still control the main market share, while domestic brands still need to improve their own technical level and strive for the improvement of market share. From the perspective of the main segmented multi-online market, foreign brands such as Daikin, Hitachi, and Toshiba are in a leading position by virtue of their own technology, capital, and market advantages. Domestic brands have also emerged as industry representative brands such as Midea, Gree, Haier, and Hisense.

Customer pain points

The customer is a well-known European home appliance manufacturer with multiple brands and product lines, including washing machines, refrigerators, microwave ovens, etc. The customer enjoys a high reputation and reputation in the European market, but does not have much influence in the Chinese market. The customer wants to take advantage of the development opportunities in China's domestic air conditioning market to enter the market and expand its business scale and revenue in China.

The main pain points faced by this customer are:

Lack of in-depth understanding of China's home air conditioning market, not clear about the market trends, consumer demand, competitive landscape and other key information.

Lack of effective market entry strategy, do not know how to choose the appropriate target market segments, positioning their own brands and products, to develop a reasonable price and promotion strategy.

Lack of strong channel partners, do not know how to establish and maintain good relations with local distributors and retailers, and improve the market coverage and visibility of their products.

Lack of long-term planning for the Chinese market, do not know how to continue to innovate and optimize their own products and services according to market changes and consumer demand, and enhance their competitiveness and market share.

Project Purpose

Through in-depth market research and analysis, we provide customers with comprehensive, accurate and timely key information on the basic situation, development trend, consumer demand and competitive pattern of China's household air conditioning market, so as to help customers understand market opportunities and challenges and provide basis for subsequent decision-making.

Through professional market entry consultation, we can formulate effective market entry strategies for customers, including selecting appropriate target market segments, positioning our own brands and products, formulating reasonable prices and promotion strategies, etc., to help customers quickly open the market and establish their own advantages.

Through a wide range of channel resources and relationship network, we can find and recommend suitable channel partners for customers, including distributors and retailers, help customers establish and maintain good relations with local channels, and improve the market coverage and popularity of their products.

Through continuous market monitoring and evaluation, we provide customers with the latest information on the dynamic changes of China's home air conditioning market and consumer demand, and help customers continuously innovate and optimize their products and services according to market feedback, so as to enhance their competitiveness and market share.

Research object

20236In January, in order to achieve the purpose of the project, Champ Consulting conducted a survey of the following subjects:

Household air-conditioning industry associations, experts, media and other authoritative institutions and people to understand industry policies, norms, development trends and other macro information.

The main brands, products, channels and other competitors of household air conditioners, understand their market share, product characteristics, price strategies, marketing activities and other competitive information.

Potential or existing distributors and retailers of home air conditioners to understand their awareness, evaluation, selection, willingness to cooperate and other channel information on different brands and products.

Potential or existing consumers of household air conditioners, to understand their needs, preferences, purchase behavior, use experience and other consumer information for different brands and products.

Project Content

According to the purpose of the project and the research object, Champ Consulting will study and analyze the following contents:

The basic situation of China's home air conditioner market, including market size, market structure, market growth rate, market distribution, etc.

China's domestic air conditioning market trends, including market drivers, market constraints, market opportunities and challenges.

Consumer demand in China's home air conditioning market, including consumer characteristics, consumer demand, consumer preferences, consumer purchase behavior, etc.

The competitive landscape of China's home air conditioning market, including competitor profiles, competitor strengths and weaknesses, competitor strategies and dynamics.

Channel analysis of China's home air conditioning market, including channel type, channel characteristics, channel selection, channel management, etc.

Market entry strategy for China's home air conditioning market, including target segment selection, brand and product positioning, price and promotion strategy, channel partner selection, etc.

Project evaluation and recommendations for China's home air conditioning market, including project feasibility analysis, project risk analysis, project revenue forecast, project implementation plan, etc.

Project Value

Through this project, Champ Consulting provides the following value to its clients:

Help customers fully understand the current situation and future of China's home air conditioning market, and provide strong data support and information reference for customers to enter the market.

Help customers to develop effective market entry strategies, provide professional guidance and advice for customers to quickly open the market and establish their own advantages.

Help customers find and recommend suitable channel partners, and provide customers with extensive resources and relationship networks to improve the market coverage and visibility of their products.

Help customers to continuously monitor and evaluate the dynamic changes and consumer demand of China's household air conditioning market, and provide timely feedback and opinions for customers to continuously innovate and optimize their products and services.