Project Background

Shangpu Consulting is a company specializing in market entry consulting, providing customers with solutions in terms of strategic choice, competitive strategy, investment opportunities and target selection, market entry, and project feasibility studies. The customer of Shangpu Consulting Company is a leading domestic power transmission and transformation equipment manufacturing enterprise, mainly producing transformers, switches, cables and other products, with strong technical strength and market share.

In June 2023, the customer wanted to enter the emerging photovoltaic equipment and components manufacturing industry, using its advantages in the power transmission and transformation equipment industry to open up new market space and growth points. The client commissioned a market entry consultation with Champ Consulting and wanted answers to the following questions:

What is the market size, development trend, competitive landscape and policy environment of photovoltaic equipment and components manufacturing industry?

What are the advantages and disadvantages of this customer in the PV equipment and components manufacturing industry?

What market entry strategy and model should the customer adopt?

Which target markets and customer groups should the customer choose?

How should the customer position the product and price strategy?

How should the customer conduct marketing and channel building?

How should the client assess the risks and benefits of market entry?

Customer pain points

The customer has achieved good results in the power transmission and transformation equipment industry, but with the relative saturation of market demand, high degree of product homogeneity, fierce price competition and other factors, the customer is facing weak growth, declining profits, lack of innovation and other issues. At the same time, the customer also realized that the photovoltaic equipment and components manufacturing industry, as an important part of the new energy field, has great development potential and market space, and has certain relevance and complementarity with its existing power transmission and transformation equipment industry. Therefore, the customer hopes to find a suitable way and path through market entry consultation to achieve successful entry and rapid development in the photovoltaic equipment and component manufacturing industry.

Project Purpose

This project aims to provide the customer with a comprehensive, systematic, scientific and feasible market entry consulting solution, help the customer understand the basic situation and development prospects of the photovoltaic equipment and components manufacturing industry, analyze its advantages and disadvantages in the industry, formulate reasonable market entry strategies and models, select favorable target markets and customer groups, and determine effective product positioning and pricing strategies, design effective marketing promotion and channel construction programs, evaluate the risks and benefits of market entry, and put forward corresponding suggestions and measures.

Research object

The research objects of this project mainly include the following categories:

Relevant policies, regulations, standards, planning and other documents of photovoltaic equipment and components manufacturing industry

Photovoltaic equipment and components manufacturing industry-related statistics, industry reports, expert views and other information

Information on major competitors and potential partners in the photovoltaic equipment and components manufacturing industry

Information on target markets and customer groups for the PV equipment and components manufacturing industry

The customer in the power transmission and transformation equipment industry and photovoltaic equipment and components manufacturing industry related information

The project plans to collect the information of the research object through the following ways:

Literature reading: the use of libraries, databases and other resources, reading related books, periodicals, papers and other literature, in-depth analysis and summary

Expert interviews: Contact experts and scholars in related fields, conduct professional interviews and consultations through telephone, email, video, etc., and obtain authoritative opinions and suggestions

Competitor analysis: through web search, literature reading, expert interviews, etc., collect basic information about competitors, such as company profiles, product introductions, market share, development strategies, etc., for comparison and evaluation.

Potential partner analysis: collect basic information of potential partners, such as company profile, product introduction, cooperation intention, cooperation conditions, etc., through web search, literature reading, expert interviews, etc., for screening and evaluation.

Target market analysis: collect basic information about the target market, such as market size, market structure, market demand, market trends, etc., through web search, literature reading, expert interviews, etc., for analysis and forecasting.

Customer group analysis: collect basic information of customer groups, such as customer characteristics, customer needs, customer preferences, customer behavior, etc., and divide and describe them through web search, literature reading, expert interviews, etc.

Project Content

The main contents of this project include the following aspects:

Analysis of the current situation of the photovoltaic equipment and components manufacturing industry: analysis of the industry's market size, development trends, competitive landscape and policy environment, evaluation of the industry's development prospects and opportunities and challenges.

Analysis of the customer's advantages and disadvantages: analyze the customer's advantages and disadvantages in the power transmission and transformation equipment industry, as well as the advantages and disadvantages in the photovoltaic equipment and components manufacturing industry, and evaluate the customer's competitiveness and development potential.

Market entry strategy and mode selection: according to the customer's advantages and disadvantages analysis and target market analysis, put forward the market entry strategy and mode suitable for the customer, such as merger and acquisition, joint venture, sole proprietorship, agency, etc., and analyze the advantages and disadvantages and applicable conditions of various strategies and modes.

Target market and customer group selection: according to the customer's market entry strategy and model, select the target market and customer group that is conducive to the development of the customer, analyze the characteristics, needs, preferences, behavior, etc. of the target market and customer group, and determine the customer's target positioning and differentiation advantages.

Product positioning and pricing strategy development: according to the customer's target market and customer group, develop a reasonable product positioning and pricing strategy, analyze the factors and degree of influence of product positioning and pricing strategy, and determine the customer's product mix and price range.

Marketing promotion and channel construction program design: according to the customer's product positioning and price strategy, design effective marketing promotion and channel construction program, analysis of marketing promotion and channel construction program objectives, content, methods, costs, effects, etc., to determine the customer's marketing mix and channel network.

Market entry risk and benefit assessment: according to the customer's market entry plan, assess the risks and benefits of market entry, analyze the source, extent, impact and response measures of risks, predict the source, extent, impact and promotion measures of benefits, and develop risk management plans and revenue growth plans.

Project Value

This project provides the customer with a comprehensive, systematic, scientific and feasible market entry consulting solution to help the customer achieve a successful entry and rapid development in the photovoltaic equipment and components manufacturing industry. This project has the following values:

Provide the customer with a clear analysis of the current situation and development prospects of the industry, so that the customer has a deep understanding of the photovoltaic equipment and components manufacturing industry, enhance the customer's market sensitivity and strategic decision-making ability.

Provides the customer with a reasonable market entry strategy and model choice, allowing the customer to find a market entry method that suits their own conditions and target market characteristics, reducing the customer's market entry costs and risks.

It provides an effective target market and customer group selection for the customer, allowing the customer to lock in a target market and customer group that is beneficial to their own development, and improving the customer's market share and brand awareness.

Provides the customer with a scientific product positioning and pricing strategy, allowing the customer to determine a product positioning and pricing strategy that meets their own advantages and target needs, enhancing the customer's product competitiveness and profitability.

Provide the customer with an innovative marketing promotion and channel construction program design, allowing the customer to design a marketing promotion and channel construction program that meets its own characteristics and target preferences, expanding the customer's product influence and channel coverage.

Provides the client with a sound market entry risk and return assessment, allows the client to assess the risks and benefits of market entry, develops a risk management plan and a revenue growth plan, and ensures the client's market entry effect and sustainable development.

This project provides a high-quality market entry consulting service for Shangpu Consulting Company, demonstrates the professional level and service ability of Shangpu Consulting Company, increases the customer satisfaction and loyalty of Shangpu Consulting Company, improves the brand image and market reputation of Shangpu Consulting Company, and promotes the business development and income growth of Shangpu Consulting Company.