Project background:

New chemical materials refer to chemical materials with special functions or excellent properties, and are an important direction for the transformation and upgrading of the chemical industry. China's new chemical materials industry has made significant progress during the "13th Five-Year Plan" period, but there are also problems such as structural contradictions, insufficient high-end supply, bottlenecks in key raw materials and special equipment, and core technologies controlled by people. In order to achieve the high-quality development of the new chemical material industry, it is necessary to accelerate the cultivation and development of the new chemical material industry, continuously improve the collaborative innovation system of "production, learning, research, use, and gold" with enterprises as the main body, and develop and upgrade independent knowledge rights. A series of new chemical material preparation technologies, research and innovation of a number of new material varieties, breakthroughs in a number of key core technologies, and implementation of major special projects, to build a number of internationally competitive chemical new materials enterprises and bases.

Customer pain points:

The customer is a well-known domestic chemical new material enterprise, mainly engaged in the production and sales of high-end polyolefin plastics, polyurethane materials, fluorosilicone materials and other products. Customers face the following problems:

Customers already have strong competitiveness and brand influence in the domestic market, but they are still in the position of followers in the international market, lacking core competitive advantages and differentiation strategies.

客户在部分产品线上还依赖于进口原料和技术，受制于国外供应商的价格和质量波动，增加了生产成本和风险。

Customers still have shortcomings in product innovation, lack of keen insight and rapid response to emerging market needs, resulting in some products lagging behind market changes.

The collaborative development of customers in the upstream and downstream of the industrial chain needs to be strengthened, and the lack of effective partners and platforms makes it difficult to form industrial cluster effects and economies of scale.

Project purpose:

Study the current situation and trends of the global chemical new materials market, evaluate the market opportunities and competitiveness of customers in different regions and segments, and formulate reasonable market entry strategies and programs.

Identify the advantages and disadvantages of customers in product innovation, put forward targeted technical transformation and upgrading suggestions, and enhance customers' independent innovation ability and core competitiveness.

建立客户在产业链上下游的合作网络和平台，促进客户与相关企业、科研院所、政府机构等的深度合作，提升客户在产业链中的地位和影响力。

Provide customers with a full range of market entry consulting services, including market research, strategic planning, project implementation, risk assessment, effect evaluation, etc., to ensure that customers successfully achieve market entry goals.

Research object:

The research objects of this project include the following categories:

全球化工新材料市场的主要参与者，包括供应商、竞争对手、下游客户、行业协会等，共约100家。

全球化工新材料市场的主要影响因素，包括政策法规、技术创新、市场需求、消费习惯等，共约50个。

客户在产品创新方面的主要合作伙伴，包括科研院所、高校、技术服务机构等，共约30家。

客户在产业链上下游的主要合作伙伴，包括原料供应商、特种装备制造商、物流服务商、终端应用领域等，共约50家。

Project Content:

The main contents of this project include the following aspects:

Market research: Through the collection and analysis of primary and secondary data, conduct a comprehensive research on the global chemical new materials market, including market size, structure, growth rate, regional distribution, segmentation, competitive landscape and other aspects of information, as well as market trends and drivers.

Strategic planning: according to the results of market research, combined with the customer's own situation and objectives, to develop the customer's market entry strategy and program, including the choice of target market, the determination of entry mode, the optimization of resource allocation, the formulation of competitive strategy and so on.

Project implementation: According to the content of the strategic plan, formulate specific project implementation plans and steps, including the establishment of the project organizational structure, the clarification of the division of tasks and schedules, the identification of risks and the formulation of countermeasures, and assist the client in the supervision and management of the project implementation process.

Risk assessment: in the process of project implementation, timely identification and assessment of various risks that may arise, including policy risk, technical risk, market risk, competition risk, etc., and propose corresponding prevention and response measures to ensure the smooth progress of the project.

Effect evaluation: After the completion of the project, a comprehensive evaluation of the project implementation process and results, including the achievement of project objectives, project cost and benefit accounting, project problems and room for improvement, etc., and put forward follow-up and optimization suggestions.

Project Value:

This project provides value to the customer in the following areas:

Provide customers with in-depth insight and analysis of the global chemical new materials market, help customers grasp market opportunities and challenges, and formulate market entry strategies and solutions that meet their own advantages and goals.

It provides customers with targeted product innovation suggestions and technical support to help customers improve their independent innovation capabilities and core competitiveness, and enhance their brand influence and differentiation advantages in the international market.

It has built a cooperation network and platform for customers in the upstream and downstream of the industrial chain, and promoted the in-depth cooperation between customers and related enterprises, scientific research institutes, and government agencies.

Help customers to achieve a smooth market entry, increase the customer's share and income in the global chemical new materials market, and lay a solid foundation for the long-term development of customers.

It provided a successful market entry consulting service for Shangpu Consulting Company, demonstrated the professional ability and industry insight of Shangpu Consulting Company in the field of new chemical materials, enhanced the reputation and trust of Shangpu Consulting Company in the market, and brought more potential customers and cooperation opportunities for Shangpu Consulting Company.