Project background:

Automotive fine chemicals refer to chemicals that are used in various systems such as automobile engines, chassis, body, and interior decoration, and have the functions of energy saving and environmental protection, friction reduction and lubrication, cooling and cleaning, emission management, and maintenance and cleaning. The automotive fine chemicals market is large, the downstream demand is stable, but the competition is also fierce, and the product structure and technical level need to be improved.

Customer pain points:

The customer is a well-known domestic chemical enterprise, mainly producing and selling coatings, dyes, pesticides and other fine chemical products. Customers want to enter the automotive fine chemicals market and expand new business growth points, but lack in-depth understanding of the market and effective entry strategies.

Project purpose:

Help customers analyze the current situation, scale, structure, trend and competitive pattern of the automotive fine chemicals market, evaluate the core competitiveness and advantageous resources of customers, and formulate reasonable market entry strategies and implementation plans.

Research object:

This project uses a variety of research methods, including literature analysis, interviews with industry experts, interviews with automobile manufacturers and dealers, and consumer questionnaires. Research objects include the following categories:

Industry experts: including automotive fine chemicals industry associations, research institutions, media and other relevant people, a total of 10 industry experts were interviewed.

Automobile manufacturers and dealers: including domestic and foreign mainstream automobile manufacturers and distribution channels, a total of 20 automobile manufacturers and 30 dealers were interviewed.

Consumers: including automobile consumers in different regions, different types and different consumption levels, a total of 1000 questionnaires were distributed and 800 valid questionnaires were recovered.

Project Content:

This project mainly includes the following aspects:

Market analysis: Analyze the overall scale, product structure, regional distribution, user characteristics, consumption habits, etc. of the automotive fine chemicals market, and predict the market development trends and opportunities in the next five years.

Competitive analysis: Analyze the competitive landscape of the automotive fine chemicals market and the strategies, products, channels, prices, marketing, etc. of major competitors, and evaluate the competitive advantages and disadvantages of customers in this market.

Entry strategy: according to the customer's objectives and resources, formulate appropriate market entry mode (such as independent development, joint venture cooperation, merger and acquisition, etc.), determine the target market and target customer group, formulate product positioning and differentiation strategy, design channel strategy and price strategy, and formulate marketing promotion plan and budget.

Implementation plan: According to the entry strategy, formulate specific implementation plans and timetables, clarify the division of responsibilities and assessment indicators, propose risk response and monitoring measures, and provide customers with continuous consulting support and tracking services.

Project Value:

This project provides value to the customer in the following areas:

Help customers fully understand the current situation and development trend of the automotive fine chemicals market, and provide reliable data support and professional analysis suggestions for customers' strategic decisions.

Help customers to clarify their core competitiveness and advantages of resources, for customers to develop their own conditions and market demand in line with the market entry strategy, for customers to achieve success in the market has laid a solid foundation.

Help customers to formulate specific implementation plans and timetables, provide customers with highly operable guidance and suggestions, and provide effective protection and support for customers' market entry process.