Project Background

Energy-saving doors and windows refer to doors and windows products that have good heat insulation, sound insulation, waterproof, and windproof properties, which can effectively reduce building energy consumption and improve indoor comfort. The development history of energy-saving doors and windows in China is not long, but in recent years, benefiting from the support of national policies, the development of the real estate market and the improvement of consumer demand, the energy-saving doors and windows industry has shown a rapid growth trend.AsIn 2020, the total market size of China's energy-saving doors and windows industry reached more than 200 billion yuan, a growth rate of more than 36% compared to 2018, and this trend continues to grow. I believe that in the next few years, the total market size of China's energy-saving doors and windows industry There will be greater growth.

Shangpu Consulting Company is a company specializing in market research and strategic consulting, with many years of industry experience and excellent consulting team. Shangpu Consulting Company has deep research and understanding in the energy-saving door and window industry, and has provided consulting services in market analysis, competitor analysis, marketing strategy and other aspects for many energy-saving door and window enterprises. Shangpu Consulting hopes to further expand the market share of energy-saving doors and windows industry and provide more potential customers with high-quality consulting services.

Project Purpose

Understand the basic situation of the market size, structure, characteristics and development trend of the energy-saving doors and windows industry, and provide solid data support for subsequent market development and services.

This paper analyzes the key information of the competition pattern, competitors, competitive advantages and disadvantages of the energy-saving door and window industry, and provides a strong basis for formulating effective market entry strategies and competitive strategies.

Identify potential customer groups, customer needs, customer decision-making process and other important information in the energy-saving door and window industry, and provide effective guidance for effective marketing activities and communication.

Put forward specific plans and suggestions for the market entry strategy of energy-saving doors and windows industry, including target market selection, target customer positioning, product and service positioning, channel and promotion method selection, etc., to provide a feasible operation path for achieving market entry goals.

Research object

Industry experts: including energy-saving doors and windows industry associations, research institutions, media and other relevant people, from them to obtain industry macro data, policies and regulations, technology development, market trends and other information.

Competitors: Including other companies or institutions that provide consulting services in the energy-saving door and window industry, and obtain information about competitors' background, scale, advantages, disadvantages, service scope, service model, customer cases, etc. from them.

Potential customers: including production enterprises, sales enterprises, installation enterprises and other relevant stakeholders in the energy-saving door and window industry, and obtain the background, scale, demand, decision-making process, selection criteria and other information of potential customers from them.

Shangpu Consulting conducted research by telephone interviews, online questionnaires, in-depth interviews and other methods, and the number of respondents is expected to be:

Industry experts: 10 people

Competitors: 15

Potential customers: 30

Project Content

Market analysis: Analyze the market size, structure, characteristics, development trend and other basic conditions of the energy-saving door and window industry, evaluate the market potential and attractiveness, and determine the target market and market segments.

Competitive Analysis: Analyze key information such as the competitive landscape, competitors, competitive advantages and disadvantages of the energy-saving door and window industry, evaluate competitive risks and opportunities, and determine competitive strategies and differentiation advantages.

Customer analysis: analyze the potential customer groups, customer needs, customer decision-making process and other important information of the energy-saving door and window industry, evaluate customer value and satisfaction, and determine the target customer and customer positioning.

Product and service analysis: analyze the core information such as the types, characteristics, advantages and disadvantages of products and services provided by the energy-saving door and window industry, evaluate the market adaptability and competitiveness of products and services, and determine the positioning and innovation points of products and services.

Channel and promotion analysis: analyze key information such as channels and promotion methods, effects, costs and risks used in the energy-saving door and window industry, evaluate the market coverage and influence of channels and promotion, determine channels and promotion options and optimization programs.

Project Value

Shangpu consulting company through the development of energy-saving doors and windows industry market entry strategy consulting projects, to bring the following value to customers:

To help customers fully understand the energy-saving doors and windows industry market situation, competitive situation, customer status and other key information, to provide customers with valuable market insight and strategic guidance.

Help customers to develop effective market entry strategies, including target market selection, target customer positioning, product and service positioning, channel and promotion method selection, etc., to provide customers with feasible operation path and implementation plan.

Help customers to enhance their visibility and influence in the energy-saving doors and windows industry, establish a good brand image and reputation for customers, and expand more potential customers and partners for customers.

Help customers increase the market share and income of energy-saving doors and windows industry, and create more commercial value and economic benefits for customers.