Project background:

Special gases refer to gases that have special requirements for purity, variety, and properties used in specific fields. They are widely used in electronic semiconductors, chemicals, medical care, environmental protection, and high-end equipment manufacturing. Electronic special gas is an important branch of special gas, mainly used in integrated circuits, display panels,LED、光伏等电子产业的加工制造。

The size of China's electronic specialty gas market in 2021 will reach216Billion yuan, downstream applications in semiconductors, display panels,LEDPhotovoltaic, fiber optic cable and other fields;其中专门应用于半导体领域的市场规模约为93Billions of dollars (占比43%)，应用于面板市场规模约为45Billions of dollars (占比21%),LEDMarket size approx.28Billions of dollars (占比13%), for the PV market size of approximately13Billions of dollars (占比6%)。

Shangpu Consulting Company is a comprehensive consulting agency specializing in strategic consulting, management consulting and investment consulting. It has many years of industry experience and professional team to provide customers with a full range of solutions.

Customer pain points:

The special gas industry is a high-tech threshold, high value-added, high growth rate industry, with huge market potential and development space. However, the industry is also facing challenges such as fierce competition, complex customer needs, changing technical standards and policies and regulations. As a new entrant, the client company needs to understand the current state of the industry, market size, competitive landscape, customer profiles, growth points and risk points in order to develop a reasonable market entry strategy and marketing plan.

Project purpose:

The purpose of this project is to provide client companies with market entry consulting services in the specialty gas industry, to help them quickly understand the basic situation of the industry, to assess the feasibility and attractiveness of their entry into the industry, to determine their target customer base and service scope, and to develop effective competitive strategies and marketing programs.

Research object:

This project uses a variety of research methods, including literature analysis, expert interviews, questionnaires and so on. The research objects mainly include the following three categories:

Relevant institutions and experts in the special gas industry: including industry associations, government departments, scientific research institutes, industry media, etc., to understand the development history, policies and regulations, technical standards, etc. of the industry.

特种气体生产企业：包括国内外知名的特种气体生产企业，了解其产品品种、生产工艺、质量标准、价格策略、市场占有率、竞争优势等。

特种气体消费企业：包括电子半导体、显示面板、LED, photovoltaic and other fields of major consumer enterprises, to understand their demand for special gases, demand characteristics, procurement methods, selection criteria, satisfaction and so on.

The number of respondents is adjusted according to the progress of the project and the actual situation, and the total number is expected to be50-100around.

Project Content:

This project mainly includes the following aspects:

Special gas industry overview: the development history of special gases, market size, growth rate, market structure, etc.

特种气体行业竞争分析：分析特种气体行业的竞争格局，识别主要竞争者，评估其竞争力，分析其竞争策略和动态，找出其优势和劣势。

Customer analysis in the special gas industry: analyze the target customer base in the special gas industry, draw customer portraits, understand the customer's demand, demand characteristics, purchase behavior, selection criteria, satisfaction, etc., and find out the customer's pain points and demand points.

Analysis of opportunities and risks in the special gas industry: analyze the development trends and drivers of the special gas industry, identify the opportunities and growth points of the industry, assess the risk factors and challenges of the industry, and make recommendations to deal with them.

Market entry strategy for the specialty gas industry: Based on the above analysis, develop a reasonable market entry strategy for Sunp Consulting, including determining the target market, target customer base, service scope, pricing strategy, channel strategy, and promotion strategy.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with comprehensive and in-depth knowledge of the special gas industry to help them quickly understand the basic situation of the industry and grasp the development trends and market opportunities of the industry.

Provide professional and objective evaluation of the specialty gas industry to help the client company evaluate the feasibility and attractiveness of entering the industry, and clarify its market positioning and competitive advantage.

Provide effective and practical market entry strategies for customer companies in the special gas industry, help them develop reasonable marketing plans, improve their market penetration and customer satisfaction.

Provide customers with continuous high-quality special gas industry consulting services to help them track the changing trends of the industry and changes in customer needs, adjust their service content and methods in a timely manner, and enhance their service quality and effectiveness.