Project Background

Aviation forgings are high-performance metal components used in aerospace, shipbuilding, electric power, petrochemical and other fields. They have the characteristics of high strength, high toughness, high heat resistance, and high corrosion resistance. The main products of aviation forgings include fuselage forgings, aero-engine disc forgings, ring forgings, etc.

The aviation forging industry is a technology-intensive, capital-intensive and long-cycle industry with high market access barriers and competitive barriers. At present, the global aviation forging market is mainly occupied by enterprises in the United States, Russia, France and other countries, and China is still in the catch-up stage in this field.

With the continuous growth of China's national defense strength and civil aviation demand, the demand for aviation forgings is also showing a rapid growth trend.2021-2040In, the total global market for aero-engine ring forgings was approximately965.58US $billion, of which the market size of civil aviation ring forgingsCAGRAbout10.96%Market size of military aviation ring forgingsCAGRAbout26.55%。

Shangpu Consulting is a company specializing in market entry consulting services, with rich industry experience and professional team.2023Year5In January, Shangpu Consulting received a commission from a well-known domestic aviation forging company, hoping to conduct in-depth market analysis and entry strategy formulation for the aviation forging industry.

Customer pain points

The customer is a well-known domestic aviation forging enterprise, mainly producing fuselage forgings and ring forgings, with advanced production equipment and technical personnel, has become an important supplier of many domestic military and civil aircraft projects. Customers are currently facing the following major pain points:

Customers want to enter the plate forging market, but lack of relevant technical capabilities and market information, and do not know how to break through technical barriers and competitors.

Customers want to expand the international market, but lack of relevant channels and resources, do not know how to open overseas customers and partners.

Customers want to enhance their brand influence and core competitiveness, but the lack of relevant strategies and methods, do not know how to improve product quality and service levels.

Project Purpose

The purpose of this project is to provide the following services to customers:

Conduct a comprehensive and in-depth market analysis of the aviation forging industry, including market size, growth trends, demand structure, competitive landscape, and technological development.

Conduct special research on the disc forging market, including product characteristics, technical difficulties, market demand, competitors, entry barriers, etc.

Conduct special research on the international market, including target market selection, market environment analysis, customer demand analysis, partner search, entry mode selection, etc.

Develop market entry strategies for customers in the aviation forging industry, including product positioning, technical routes, channel construction, brand promotion, and risk response.

Research object

The research objects of this project mainly include the following categories:

Industry experts and scholars, including research institutions, universities, and associations in the aviation forging industry, can provide information on the current development status and trends of the industry, the development direction and difficulties of technology, and the impact and guidance of policies.

Industry participants, including manufacturers of aviation forgings, downstream customers (e. g. aircraft manufacturers), upstream suppliers (e. g. metal material suppliers), competitors, etc., can provide information on the competitive landscape and dynamics of the industry, product characteristics and strengths and weaknesses, customer needs and preferences, and supply chain collaboration and efficiency.

International market stakeholders, including major countries and regions in the international aviation forging market, major customers and partners, major competitors, etc., can provide information on the size and growth, environment and risks, needs and opportunities, entry barriers and strategies of the international market.

The project plans to use the following methods to conduct research:

Literature collection, through database query, industry report reading, etc., to collect relevant literature, preliminary analysis and finishing.

In-depth interviews, through telephone interviews, video conferences, on-site visits, etc., conduct in-depth exchanges with research objects, obtain first-hand information, and conduct in-depth analysis and verification.

Questionnaire survey, through the network platform, mail, on-site distribution and other ways, to send questionnaires to the survey subjects, collect quantitative data, statistical analysis and induction.

Project Content

The main contents of this project are as follows:

Market Analysis: Conduct a comprehensive and in-depth market analysis of the aviation forging industry, including the following aspects:

Market size: Analyze the overall size of the aviation forging industry and the size of each market segment (such as fuselage forgings, disc forgings, ring forgings, etc.), and predict the growth trend in the next few years.

Demand structure: Analyze the demand structure of the aviation forging industry, including different types (such as military aviation forgings, civil aviation forgings, etc.), different fields (such as aerospace, shipbuilding, electric power, petrochemical, etc.), and different regions (such as domestic market, international market, etc.) Demand characteristics and changing trends.

Competitive landscape: Analyze the competitive landscape of the aviation forging industry, including the market share, product structure, technical level, advantages and disadvantages of major competitors, and evaluate the competitive position and potential of customers in the industry.

Technical development: Analyze the technical development of the aviation forging industry, including the characteristics, difficulties and development directions of the main technologies, and evaluate the advantages and disadvantages of customers in terms of technology.

Policy impact: Analyze the policy impact of the aviation forging industry, including national and local policies and regulations, standards and regulations, support measures, etc., and assess the opportunities and risks of customers in terms of policies.

Disc forging market research: special research on the disc forging market, including the following aspects:

Product features: Analyze the product features of disc forgings, including product structure, function, performance, materials, etc., and compare them with other types of forgings.

Technical difficulties: analyze the technical difficulties of disc forgings, including technical problems and challenges in design, manufacturing, testing and other links, and put forward solutions and suggestions.

Market demand: analyze the market demand of disc forgings, including the demand scale and growth trend of different types (such as military disc forgings, civil disc forgings, etc.), different fields (such as aerospace, shipbuilding, electric power, petrochemical, etc.), and different regions (such as domestic market, international market, etc.).

Competitors: analyze the competitors of disc forgings, including the market share, product structure, technical level, advantages and disadvantages of major competitors at home and abroad, and evaluate the competitiveness and differentiation advantages of customers in the disc forgings market.

Barriers to entry: analyze the barriers to entry in the disk forging market, including technical barriers, capital barriers, channel barriers, brand barriers, etc., and put forward countermeasures and suggestions.

International market research: Special research on the international market, including the following aspects:

Target market selection: according to the customer's product characteristics and advantages, as well as the international market demand and competition, select the appropriate target market, and market segmentation and positioning.

Market environment analysis: analyze the market environment of the target market, including political environment, economic environment, social environment, legal environment, cultural environment, etc., and evaluate the opportunities and risks of customers in the target market.

Customer demand analysis: analyze the customer needs of the target market, including customer type (e. g. government agencies, corporate institutions, etc.), customer characteristics (e. g. size, geography, industry, etc.), customer preferences (e. g. price, quality, service, etc.), and evaluate the attractiveness and satisfaction of customers in the target market.

Partner search: according to the customer's product characteristics and advantages, as well as the target market channels and resources, find suitable partners, including agents, distributors, joint developers, joint manufacturers, etc., and evaluate the credibility of partners, ability, willingness to cooperate, etc.

Entry mode selection: According to the customer's product characteristics and advantages, as well as the target market entry barriers and risk situation, select the appropriate entry mode, including export trade, licensing, joint venture, sole proprietorship, etc., and evaluate the cost of entry mode, benefits, risks, etc.

Market entry strategy formulation: Based on the above market analysis and research, formulate market entry strategies for the aviation forging industry for customers, including the following aspects:

Product positioning: according to the customer's product characteristics and advantages, as well as market demand and competition, determine the customer's product positioning, including product type (such as fuselage forgings, disc forgings, ring forgings, etc.), product level (such as high-end forgings, middle-end forgings, low-end forgings, etc.), product differentiation (such as technological innovation, quality assurance, service optimization, etc.), etc, and develop the appropriate product mix and product planning.

Technical route: according to the customer's technical level and advantages, as well as the market technology development and difficulties, determine the customer's technical route, including technical objectives (such as improving the technical level, breaking through technical difficulties, mastering core technology, etc.), technical path (such as independent research and development, introduction and digestion, cooperative development, etc.), technical input (such as human resources, capital resources, equipment resources, etc.), etc, and formulate the corresponding technical plan and technical support.

Channel construction: according to the customer's channel capacity and advantages, as well as the market channel structure and resources, to determine the customer's channel construction, including channel objectives (such as expanding channel coverage, improving channel efficiency, enhancing channel control, etc.), channel models (such as direct sales, indirect sales, multi-layer sales, etc.), channel selection (such as own channels, agency channels, distribution channels, etc.), channel management (such as channel incentives, channel training, channel supervision, etc.), and formulate corresponding channel strategies and channel measures.

Brand promotion: according to the customer's brand image and advantages, as well as the market brand awareness and competition, to determine the customer's brand promotion, including brand goals (such as improving brand awareness, brand reputation, brand loyalty, etc.), brand positioning (such as brand core value, brand target group, brand competitive advantage, etc.), brand communication (such as brand promotion methods, brand promotion content, brand promotion media, etc.), brand maintenance (such as brand monitoring and evaluation, brand crisis response, brand renewal and innovation, etc.), etc, and formulate the corresponding brand strategy and brand activities.

Risk Response: Determine the client's risk response based on the client's risk tolerance and strengths, as well as the type and extent of market risk, including risk identification (such as technology risk, market risk, policy risk, competition risk, etc.), risk assessment (such as risk occurrence probability, risk impact degree, risk impact scope, etc.), risk avoidance (such as risk prevention measures, risk transfer measures, risk dispersion measures, etc.), risk emergency (such as risk emergency plan, risk emergency resources, risk emergency implementation, etc.), etc, and develop appropriate risk strategies and risk control.

Project Value

This project provides the following value to the customer:

Provide customers with a comprehensive and in-depth market analysis of the aviation forging industry, help customers understand the development status and trends of the industry, grasp the opportunities and challenges of the industry, and enhance customers' market insight and decision-making power.

It provides customers with special research on the disc forging market to help customers break through technical barriers and competitors, expand new product areas and market space, and enhance customers' product competitiveness and market share.

It provides customers with special research on the international market, helps them open up overseas customers and partners, expand new market channels and resources, and enhance their international influence and cooperation ability.

We have formulated market entry strategies for customers in the aviation forging industry, helping customers to clarify product positioning and technical routes, build channels and promote brands, deal with risks and challenges, and improve customers' market entry efficiency and success rate.