Project Background

Crushing and grinding equipment is a general term for crushing machinery and grinding machinery. The two are usually distinguished by the size of the discharge particle size. Crushing machinery refers to the particle size of the discharge.3The content of mm accounts for the total discharge50%The above crushing machinery, grinding machinery refers to the discharge in the particle size is less.3Millimeter discharge accounts for total discharge50%above the crushing machinery. Crushing and grinding equipment is mainly used in mining, building materials, chemical industry, metallurgy and other industries, is one of the important construction machinery in China.

In recent years, China's crushing and grinding equipment industry has achieved rapid development. China's crushing and grinding equipment industry enterprises have made qualitative leaps in terms of capacity scale, economic strength, product technology, and management level, and are advancing by leaps and bounds in the international market. For the first time, the Chinese market surpassed the North American market to become the market with the largest number of mining machinery sold in the world.50%Among them, crusher and ball mill are the first.

Shangpu Consulting Company is a company specializing in market research, strategic planning, management consulting and other services. It has many years of industry experience and professional team to provide customers with a full range of solutions. After receiving the entrustment of an internationally renowned construction machinery enterprise (hereinafter referred to as the customer), Shangpu Consulting Company decided to carry out a consulting project on the market entry of China's crushing and grinding equipment industry.

Customer pain points

The customer is a construction machinery enterprise with extensive influence and competitiveness in the world, mainly producing and selling all kinds of excavators, loaders, bulldozers, cranes and other equipment. Customers have a stable market share and a good brand image in developed regions such as Europe and the United States, but there is still a lot of room for development in emerging markets such as Asia and Africa.

Customers have noticed that China is one of the largest construction machinery markets in the world, and its crushing and grinding equipment industry has huge demand potential and growth space, especially with the country's policies in the fields of infrastructure construction, energy conservation and environmental protection, and resource recycling. Support and investment, the demand for high-efficiency, energy-saving, high quality, and high-value-added crushing and grinding equipment will continue to increase. Customers hope to use their own technical advantages and brand influence in the field of construction machinery to enter the Chinese crushing and grinding equipment market and gain more market share and profits.

However, customers also face some challenges and difficulties, mainly the following:

Customers lack in-depth understanding and analysis of the market scale, competitive landscape, consumption characteristics and development trends of China's crushing and grinding equipment industry, and it is difficult to formulate reasonable market entry strategies and marketing strategies.

Customers lack their own production bases and sales channels in the Chinese crushing and grinding equipment market, and need to find suitable partners and agents to reduce entry costs and risks, and improve market response speed and service quality.

Customers in China's crushing and grinding equipment market is facing strong competition from home and abroad, according to the characteristics and needs of the Chinese market, adjust and optimize their product structure, price strategy, brand communication and other aspects, in order to improve their competitiveness and differentiation advantages.

Project Purpose

20235In January, in order to help customers successfully enter the Chinese crushing and grinding equipment market, Shangpu Consulting conducted a consulting project on the market entry of China's crushing and grinding equipment industry, which aims to provide customers with the following services:

Comprehensive and in-depth market research and analysis of China's crushing and grinding equipment industry, including market size, market structure, market demand, market segmentation, competition pattern, industry development trends, etc., to provide customers with detailed market intelligence and data support.

According to the customer's goals and resources, formulate appropriate market entry strategies and marketing strategies, including target market selection, target customer positioning, product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc., to provide customers with high feasibility, Low-risk and effective solutions.

Assist customers to find and evaluate partners and agents, including production partners, sales agents, service agents, etc., provide customers with cooperation suggestions and draft agreements, and help customers establish stable and effective cooperative relations.

Provide customers with continuous tracking services and consulting support, including monitoring and evaluating the effectiveness of project implementation, feedback on market dynamics and changes, providing improvement suggestions and optimization solutions, etc., to help customers achieve sustainable growth and development.

Research object

In order to ensure the quality and effectiveness of the project, Shangpu Consulting Company adopted a variety of research methods and means to investigate the following objects:

Crushing and grinding equipment industry related government departments and industry associations: through interviews or questionnaires, to understand the industry policies and regulations, industry standards, industry development planning and other aspects of information.

Major enterprises in the crushing and grinding equipment industry: through interviews or questionnaires, to understand the basic situation of enterprises, product situation, production situation, sales situation, competitive advantage and other aspects of information.

Potential partners and agents in the crushing and grinding equipment industry: through interviews or questionnaires, to understand the basic situation of partners and agents, cooperation willingness, cooperation conditions, cooperation mode and other aspects of information.

Major customers in the crushing and grinding equipment industry: through interviews or questionnaires, to understand the basic situation of customers, demand, purchase behavior, use evaluation, brand awareness and other aspects of information.

Project Content

The project mainly includes the following aspects:

Market research and analysis: conduct comprehensive and in-depth market research and analysis on China's crushing and grinding equipment industry, including market size, market structure, market demand, market segmentation, competition pattern, industry development trend, etc., to provide customers with detailed market intelligence and data support.

Market entry strategy and marketing strategy: According to the customer's goals and resources, formulate appropriate market entry strategy and marketing strategy, including target market selection, target customer positioning, product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc. Provide customers with high feasibility, low risk and good results.

Partner and agent search and evaluation: assist customers to find and evaluate partners and agents, including production partners, sales agents, service agents, etc., provide customers with cooperation suggestions and draft agreements, and help customers establish stable and effective cooperative relations.

Follow-up service and consulting support: Provide customers with continuous follow-up service and consulting support, including monitoring and evaluating the effectiveness of project implementation, feedback on market dynamics and changes, providing improvement suggestions and optimization solutions, etc., to help customers achieve continuous growth and development.

Project Value

The value of the project is mainly reflected in the following aspects:

It provides customers with comprehensive and in-depth market research and analysis reports on China's crushing and grinding equipment industry, helps customers understand the opportunities and challenges in the Chinese market, and provides a solid basis for customers to formulate market entry strategies.

We have formulated appropriate market entry strategies and marketing strategies for customers to help customers effectively use their own technical advantages and brand influence to quickly open the Chinese market and obtain more market share and profits.

We have found and evaluated suitable partners and agents for customers to help customers reduce entry costs and risks, improve market response speed and service quality, and establish stable and effective cooperative relations.

Provide customers with continuous tracking services and consulting support to help customers adjust and optimize market entry strategies and marketing strategies in a timely manner, respond to market changes and competitive pressures, and achieve sustained growth and development.