Project Background

The outer screen glass of the mobile phone refers to a layer of glass covering the inner screen of the mobile phone to protect the inner screen and improve the touch feeling.The market demand for mobile phone external screen glass is mainly affected by factors such as mobile phone sales, replacement, maintenance and replacement.The main suppliers of mobile phone external screen glass include domestic Corning, Lance, Ophelia, BOE, etc., as well as foreign Asahi Nitrate, Corning Mainland, Sharp, etc.The main customers of mobile phone external screen glass are mobile phone brand manufacturers, such as Huawei, Xiaomi,OPPO、vivo, Apple, etc., as well as mobile phone repair service providers.

Customer pain points

我们的客户是一家新成立的手机外屏玻璃生产企业，拥有先进的生产设备和技术，以及一支专业的研发团队。2023年客户希望进入中国手机外屏玻璃市场，与现有的供应商竞争，获取更多的市场份额和利润空间。But customers face the following challenges:

The market competition is fierce, and the existing suppliers have established stable cooperative relations and brand influence, which is difficult to shake.

The market demand is diversified. Different mobile phone brands and models have different requirements for external screen glass, and need to meet different specifications, performance and quality standards.

The market is changing rapidly and the mobile phone industry is updated frequently. It is necessary to continuously follow up technological innovation and product upgrades to meet market demand.

Project Purpose

我们的项目目的是为客户提供市场进入咨询服务，帮助客户制定合理的市场进入策略和行动计划。具体而言，我们将为客户提供以下内容：

Market Analysis: Analyze the scale, structure, trends, opportunities and risks of China's mobile phone external screen glass market.

竞争分析：分析现有供应商的优势、劣势、战略和动态，以及潜在的新进入者和替代品。

Customer analysis: Analyze the needs, preferences, decision-making process and purchasing behavior of the target customer group, as well as the key factors that influence customer selection.

Product analysis: Analyze the characteristics, strengths, weaknesses and room for improvement of the customer's existing products, as well as the degree of differentiation from competitors' products.

Pricing analysis: Analyze the cost structure, profitability and price elasticity of customer products, as well as the price levels and strategies of competitors' products.

渠道分析：分析客户产品的销售渠道、分销模式和合作伙伴，以及竞争对手产品的渠道优势和劣势。

Promotion analysis: analyze the brand positioning, image, word-of-mouth and publicity methods of customer products, as well as the promotion strategies and effects of competitors' products.

市场进入策略：根据上述分析，为客户提供适合其产品特点和目标市场的市场进入策略，包括目标市场选择、目标客户定位、产品差异化、价格策略、渠道策略和推广策略等。

行动计划：为客户提供具体的市场进入行动计划，包括时间表、资源分配、预算、风险应对和评估指标等。

Research object

In order to achieve the purpose of the project, we conducted research on the following objects:

Mobile phone external screen glass suppliers: including major domestic and foreign suppliers, as well as potential new entrants and substitutes.

Mobile phone brand manufacturers: including major mobile phone brands at home and abroad, as well as small and medium-sized mobile phone brands.

Mobile phone repair service providers: including professional mobile phone repair chain stores, as well as individual mobile phone repair shop.

Mobile phone users: including mobile phone users of different ages, genders, incomes, regions and usage habits.

We plan to conduct research in the following ways:

Desktop Research: Collect and analyze related industry reports, data statistics, news information, policies and regulations and other public information.

In-depth interviews: conduct in-depth interviews with senior managers or key personnel of suppliers, manufacturers and service providers by telephone or face-to-face to understand their market conditions, competitive strategies, willingness to cooperate, etc.

Network questionnaire: through the network platform, online questionnaires are distributed to mobile phone users to collect their demand, preference and satisfaction of mobile phone external screen glass.

The number of our research subjects is as follows:

Supplier:10Home

Manufacturer:15Home

Service Provider:20Home

User:500People

Project Content

We follow the following steps for project implementation:

Phase 1: Project Initiation. Communicate with customers to confirm project objectives, scope, methods and plans, sign contracts, set up project teams, assign tasks and responsibilities.

The second stage: market analysis. Through desktop research and in-depth interviews, collect and analyze information on the scale, structure, trends, opportunities and risks of China's mobile phone external screen glass market, and form a market analysis report.

The third stage: competition analysis. Through desktop research and in-depth interviews, collect and analyze information on the strengths, weaknesses, strategies and dynamics of existing suppliers, as well as potential new entrants and substitutes, to form a competitive analysis report.

The fourth stage: customer analysis. Through desktop research and online questionnaires, we collect and analyze the needs, preferences, decision-making process and purchasing behavior of the target customer group, as well as the key factors affecting customer choice, and form a customer analysis report.

The fifth stage: product analysis. Through desktop research and in-depth interviews, collect and analyze information on the characteristics, strengths, weaknesses and room for improvement of customers' existing products, as well as the degree of differentiation from competitors' products, and form product analysis reports.

Stage 6: Pricing analysis. Through desktop research and in-depth interviews, collect and analyze information on the cost structure, profitability and price elasticity of customer products, as well as the price levels and strategies of competitors' products, to form a pricing analysis report.

The seventh stage: channel analysis. Through desktop research and in-depth interviews, collect and analyze information on the sales channels, distribution models and partners of customer products, as well as the channel strengths and weaknesses of competitors' products, to form a channel analysis report.

The eighth stage: promotion analysis. Through desktop research and in-depth interviews, collect and analyze the brand positioning, image, word-of-mouth and publicity methods of customer products, as well as the promotion strategies and effects of competitors' products, and form a promotion analysis report.

The ninth stage: market entry strategy. Based on the results of the previous analysis, to provide customers with market entry strategies suitable for their product characteristics and target markets, including target market selection, target customer positioning, product differentiation, pricing strategy, channel strategy and promotion strategy, etc., to form a market entry strategy report.

Phase 10: Action Plan. Provide customers with specific market entry action plans, including timetables, resource allocation, budgets, risk response and assessment indicators, etc., to form action plan reports.

Stage 11: Project Summary. Communicate with customers to feedback project results, solve customer questions and problems, submit project documents, complete project acceptance, and form project summary reports.

Project Value

Through this project, we provide the following value to our customers:

帮助客户全面了解中国手机外屏玻璃市场的现状和发展趋势，为客户提供有价值的市场信息和洞察。

帮助客户深入分析手机外屏玻璃行业的竞争格局和动态，为客户提供有力的竞争优势和战略指导。

帮助客户准确把握目标客户群体的需求和偏好，为客户提供有针对性的客户解决方案和服务。

帮助客户优化自身产品的特点和优势，为客户提供有差异化的产品创新和升级。

帮助客户制定合理的价格策略，为客户提供有利润空间的价格定位和调整。

帮助客户选择有效的销售渠道和合作伙伴，为客户提供有覆盖力的渠道拓展和管理。

帮助客户建立良好的品牌形象和口碑，为客户提供有影响力的推广方式和效果。

帮助客户制定可行的市场进入策略和行动计划，为客户提供有保障的市场进入实施和评估。