Project Background

The outer screen glass of the mobile phone refers to a layer of glass covering the inner screen of the mobile phone to protect the inner screen and improve the touch feeling.The market demand for mobile phone external screen glass is mainly affected by factors such as mobile phone sales, replacement, maintenance and replacement.The main suppliers of mobile phone external screen glass include domestic Corning, Lance, Ophelia, BOE, etc., as well as foreign Asahi Nitrate, Corning Mainland, Sharp, etc.The main customers of mobile phone external screen glass are mobile phone brand manufacturers, such as Huawei, Xiaomi,OPPO、vivo, Apple, etc., as well as mobile phone repair service providers.

Customer pain points

Our customer is a newly established mobile phone outer screen glass manufacturer with advanced production equipment and technology, as well as a professional R & D team.In 2023, customers hope to enter the Chinese mobile phone external screen glass market, compete with existing suppliers, and gain more market share and profit margins.But customers face the following challenges:

The market competition is fierce, and the existing suppliers have established stable cooperative relations and brand influence, which is difficult to shake.

The market demand is diversified. Different mobile phone brands and models have different requirements for external screen glass, and need to meet different specifications, performance and quality standards.

The market is changing rapidly and the mobile phone industry is updated frequently. It is necessary to continuously follow up technological innovation and product upgrades to meet market demand.

Project Purpose

The purpose of our project is to provide market entry consulting services to help customers develop reasonable market entry strategies and action plans.Specifically, we will provide customers with the following:

Market Analysis: Analyze the scale, structure, trends, opportunities and risks of China's mobile phone external screen glass market.

Competitive analysis: Analysis of the strengths, weaknesses, strategies and dynamics of existing suppliers, as well as potential new entrants and alternatives.

Customer analysis: Analyze the needs, preferences, decision-making process and purchasing behavior of the target customer group, as well as the key factors that influence customer selection.

Product analysis: Analyze the characteristics, strengths, weaknesses and room for improvement of the customer's existing products, as well as the degree of differentiation from competitors' products.

Pricing analysis: Analyze the cost structure, profitability and price elasticity of customer products, as well as the price levels and strategies of competitors' products.

Channel analysis: Analyze the sales channels, distribution models and partners of customer products, as well as the channel advantages and disadvantages of competitors' products.

Promotion analysis: analyze the brand positioning, image, word-of-mouth and publicity methods of customer products, as well as the promotion strategies and effects of competitors' products.

Market entry strategy: Based on the above analysis, provide customers with market entry strategies suitable for their product characteristics and target markets, including target market selection, target customer positioning, product differentiation, pricing strategy, channel strategy and promotion strategy.

Action Plan: Provide customers with specific market entry action plans, including timetables, resource allocation, budget, risk response and assessment indicators.

Research object

In order to achieve the purpose of the project, we conducted research on the following objects:

Mobile phone external screen glass suppliers: including major domestic and foreign suppliers, as well as potential new entrants and substitutes.

Mobile phone brand manufacturers: including major mobile phone brands at home and abroad, as well as small and medium-sized mobile phone brands.

Mobile phone repair service providers: including professional mobile phone repair chain stores, as well as individual mobile phone repair shop.

Mobile phone users: including mobile phone users of different ages, genders, incomes, regions and usage habits.

We plan to conduct research in the following ways:

Desktop Research: Collect and analyze related industry reports, data statistics, news information, policies and regulations and other public information.

In-depth interviews: conduct in-depth interviews with senior managers or key personnel of suppliers, manufacturers and service providers by telephone or face-to-face to understand their market conditions, competitive strategies, willingness to cooperate, etc.

Network questionnaire: through the network platform, online questionnaires are distributed to mobile phone users to collect their demand, preference and satisfaction of mobile phone external screen glass.

The number of our research subjects is as follows:

Supplier:10Home

Manufacturer:15Home

Service Provider:20Home

User:500People

Project Content

We follow the following steps for project implementation:

Phase 1: Project Initiation. Communicate with customers to confirm project objectives, scope, methods and plans, sign contracts, set up project teams, assign tasks and responsibilities.

The second stage: market analysis. Through desktop research and in-depth interviews, collect and analyze information on the scale, structure, trends, opportunities and risks of China's mobile phone external screen glass market, and form a market analysis report.

The third stage: competition analysis. Through desktop research and in-depth interviews, collect and analyze information on the strengths, weaknesses, strategies and dynamics of existing suppliers, as well as potential new entrants and substitutes, to form a competitive analysis report.

The fourth stage: customer analysis. Through desktop research and online questionnaires, we collect and analyze the needs, preferences, decision-making process and purchasing behavior of the target customer group, as well as the key factors affecting customer choice, and form a customer analysis report.

The fifth stage: product analysis. Through desktop research and in-depth interviews, collect and analyze information on the characteristics, strengths, weaknesses and room for improvement of customers' existing products, as well as the degree of differentiation from competitors' products, and form product analysis reports.

Stage 6: Pricing analysis. Through desktop research and in-depth interviews, collect and analyze information on the cost structure, profitability and price elasticity of customer products, as well as the price levels and strategies of competitors' products, to form a pricing analysis report.

The seventh stage: channel analysis. Through desktop research and in-depth interviews, collect and analyze information on the sales channels, distribution models and partners of customer products, as well as the channel strengths and weaknesses of competitors' products, to form a channel analysis report.

The eighth stage: promotion analysis. Through desktop research and in-depth interviews, collect and analyze the brand positioning, image, word-of-mouth and publicity methods of customer products, as well as the promotion strategies and effects of competitors' products, and form a promotion analysis report.

The ninth stage: market entry strategy. Based on the results of the previous analysis, to provide customers with market entry strategies suitable for their product characteristics and target markets, including target market selection, target customer positioning, product differentiation, pricing strategy, channel strategy and promotion strategy, etc., to form a market entry strategy report.

Phase 10: Action Plan. Provide customers with specific market entry action plans, including timetables, resource allocation, budgets, risk response and assessment indicators, etc., to form action plan reports.

Stage 11: Project Summary. Communicate with customers to feedback project results, solve customer questions and problems, submit project documents, complete project acceptance, and form project summary reports.

Project Value

Through this project, we provide the following value to our customers:

Help customers fully understand the current situation and development trend of China's mobile phone external screen glass market, and provide customers with valuable market information and insight.

Help customers to deeply analyze the competition pattern and dynamics of the mobile phone external screen glass industry, and provide customers with strong competitive advantages and strategic guidance.

Help customers accurately grasp the needs and preferences of target customer groups, and provide customers with targeted customer solutions and services.

Help customers optimize the characteristics and advantages of their products, and provide customers with differentiated product innovation and upgrading.

Help customers to develop a reasonable price strategy, to provide customers with a profit margin of price positioning and adjustment.

Help customers choose effective sales channels and partners, and provide customers with coverage of channel development and management.

Help customers to establish a good brand image and reputation, to provide customers with influential promotion methods and effects.

Help clients develop viable market entry strategies and action plans, and provide clients with guaranteed market entry implementation and evaluation.