Project Background

The customer is an information storage company headquartered in the United States, mainly providing distributed storage, cloud storage, big data storage and other solutions, with advanced technology and rich industry experience.

Customers in the United States, Europe, Japan and other developed markets have a stable customer base and market share, but in the Chinese market has not officially entered, lack of understanding of the Chinese market and channel resources.

The client hopes to draw on the professional capabilities and local resources of Shangpu Consulting to formulate an entry strategy suitable for the Chinese market, including target market selection, competitive advantage analysis, partner selection, marketing strategy formulation, etc.

Customer pain points

The main pain points faced by customers are the following:

The scale and potential of the Chinese market is great, but there are also many challenges and risks, such as differences and uncertainties in policies and regulations, market competition, user needs, and technical standards.

Customers lack in-depth research and analysis of the Chinese market, unable to accurately assess their market opportunities and competitiveness, and unable to develop effective market entry programs.

Customers lack partners and channel resources in the Chinese market, unable to quickly establish their own brand awareness and user trust, and unable to effectively carry out sales and service activities.

Project Purpose

The main purpose of the project is to provide customers with a comprehensive, feasible and efficient China market entry strategy to help customers achieve the following objectives:

Determine the customer's target customer group, target region, target industry and other market segments in the Chinese market, and evaluate its market size, growth rate, demand characteristics, etc.

Analyze the competitive advantages and disadvantages of customers in the Chinese market, as well as the differentiation strategies with major competitors, and put forward corresponding suggestions and measures.

Find suitable partners and channel resources for customers, including industry associations, government agencies, industry leaders, distributors, etc., and formulate cooperation models and cooperation terms.

Develop marketing strategies suitable for the Chinese market, including brand promotion, product pricing, promotional activities, customer relationship management, etc., and predict their expected results and benefits.

Research object

The research objects of the project mainly include the following categories:

Customers Existing or potential target customers, including large, medium and small enterprises in various industries, as well as government departments, educational institutions, scientific research institutions and other public sectors. The number of respondents is approximately100Home.

Existing or potential competitors of customers, including well-known information storage companies at home and abroad, as well as emerging information storage start-ups in China. The number of respondents is approximately20Home.

Customer's existing or potential partners and channel resources, including industry associations, government agencies, industry leaders, distributors, etc. The number of respondents is approximately30Home.

Project Content

The main contents of the project include the following aspects:

Market analysis: Through the collection and collation of various information materials, a comprehensive analysis of China's information storage market, including market size, market structure, market trends, market demand, market barriers and other aspects.

Competitive analysis: by comparing the products, technologies, prices, services and brands of customers and competitors, analyze the competitive advantages and disadvantages of customers in the Chinese market, as well as the differentiation strategies with major competitors, and put forward corresponding suggestions and measures.

Cooperation analysis: by matching the needs, goals and values of customers and partners, we can find suitable partners and channel resources, including industry associations, government agencies, industry leaders, distributors, etc., and formulate cooperation models and terms.

Marketing analysis: through the analysis of the characteristics and needs of customers and target markets, formulate marketing strategies suitable for the Chinese market, including brand promotion, product pricing, promotional activities, customer relationship management, etc., and predict its expected results and benefits.

Project Value

The main value of the project is reflected in the following aspects:

To provide customers with a comprehensive, feasible and efficient China market entry strategy to help customers identify their market opportunities and competitiveness, and how to achieve their market goals.

It provides a series of specific suggestions and measures to help customers improve their brand awareness and user trust in the Chinese market, as well as carry out effective sales and service activities.

We have established some valuable partners and channel resources for customers to help customers expand their coverage and influence in the Chinese market, and reduce their operating costs and risks in the Chinese market.

It has brought considerable economic and social benefits to customers, and enhanced their competitive advantage and leading position in the information storage industry.