Project Background

A domestic integrated circuit design enterprise (hereinafter referred to as the customer) is a leading enterprise focusing on high-performance, low-power, high-reliability integrated circuit design, the main products include microprocessors, memory, interface chips, etc., widely used in cloud computing, Internet of Things, artificial intelligence and other fields.

Customers have achieved high market share and brand awareness in the domestic market, but are facing challenges such as slowing growth in the domestic market, intensified competition and increasing difficulty in technological innovation, so they hope to find new growth points and competitive advantages.

After preliminary research, customers believe that the European market has great potential and attractiveness, because the European market has a large demand for integrated circuits, high growth rate, high technical level, large profit margins, and the competition pattern in the European market is relatively scattered. There are no giants like the United States and China.

Customers hope to achieve the goal of product diversification, market diversification and income diversification by entering the European market, and enhance their core competitiveness and international influence.

20235In January, the client commissioned Shangpu Consulting Company (hereinafter referred to as Shangpu) to provide consulting services to enter the European market and help it formulate reasonable and effective market entry strategies and implementation plans.

Customer pain points

Customers do not have a deep understanding of the European market, lack of overall analysis of the European market and the choice of market segments, and do not know which countries or regions they should enter, which products or services, which customer groups, etc.

Customers are not familiar with the competitive environment of the European market, lack of analysis and evaluation of the main competitors in the European market, and are not clear about their strengths and weaknesses, opportunities and threats in the European market.

Customers are not clear enough about the entry mode of the European market, lack of planning and design of partners, channel models, marketing strategies and other aspects of the European market, and do not know what kind of ways and methods they should take to enter the European market.

The customer's risk management of the European market is not perfect, lack of consideration and response to the laws and regulations, policy changes, cultural differences and other aspects of the European market, and do not know the risks and challenges that they may encounter in the process of entering the European market and how to prevent and solve them.

Project Purpose

Through comprehensive and in-depth market research and analysis of the European market, we provide customers with a clear and accurate market situation and market opportunity assessment, and help customers determine the most suitable target market and target customers.

Through systematic and detailed competitive analysis and evaluation of the competitive environment in the European market, it provides customers with an objective and comprehensive competitive advantage and competitive strategy to help customers gain competitive advantage and differentiation in the European market.

Through the multi-dimensional and multi-angle program design and evaluation of the entry mode of the European market, we provide customers with a reasonable and effective market entry plan and implementation plan to help customers enter the European market at the lowest cost and highest efficiency.

Through all-round planning and design of risk management in the European market, we provide customers with a sound risk prevention and control system and emergency measures to help customers avoid and reduce risks, deal with and solve problems in the process of entering the European market.

Research object

Major countries or regions in the European market: according to the demand for integrated circuits in the European market, growth rate, technical level, profit margins and other factors, choose5A representative and potential countries or regions as the research object, such as Germany, France, the United Kingdom, the Netherlands, Switzerland and so on.

The main competitors in the European market: according to the European market integrated circuit supply, market share, product characteristics, technical advantages, marketing strategies and other factors, choose10Influential and competitive competitors such as French Semiconductor, NXP Semiconductors, Infineon Technologies, STMicroelectronics, Texas Instruments, etc.

Major customer groups in the European market: based on factors such as IC consumption, consumption structure, consumer demand, and consumer preferences in the European market, the choice5Customer groups with scale and value are the research objects, such as cloud computing service providers, IoT device manufacturers, artificial intelligence platform developers, smartphone manufacturers, automotive electronics manufacturers, etc.

Main partners in the European market: according to the integrated circuit industry chain in the European market, the choice of cooperation mode, the requirements of cooperation conditions and other factors, the choice5A number of partners with the willingness and ability to cooperate as the research object, such as integrated circuit manufacturing enterprises, integrated circuit packaging and testing enterprises, integrated circuit distributors, integrated circuit industry associations, integrated circuit industry media.

Project Content

Market status analysis: through the collection and analysis of first-hand data (such as questionnaires, interviews, field visits, etc.) and second-hand data (such as official statistics, industry reports, network data, etc.), comprehensive and in-depth market research and analysis of the European market, including the following:

Market size: Analyze the total demand for integrated circuits in the European market, the demand of each market segment, the demand of each country or region, etc., and predict the growth rate and trend in the next few years.

Market structure: analyze the balance of supply and demand of integrated circuits in the European market, the characteristics of supply and demand structure, the factors of supply and demand changes, etc., and predict the changes and impacts of supply and demand in the next few years.

Market characteristics: analyze the characteristics of IC consumption, consumer demand, consumer preferences, consumer decisions, etc. in the European market, and predict the changes and impact of consumption in the next few years.

Market opportunities: analyze the gap, market potential, market innovation, market demand points, etc. of the integrated circuit market in the European market, and predict the market opportunities and challenges in the next few years.

Competitive environment analysis: through the collection and analysis of first-hand data (such as questionnaires, interviews, field visits, etc.) and second-hand data (such as official statistics, industry reports, network information, etc.), the competitive environment of the European market to carry out a systematic and detailed competitive analysis and assessment, including the following:

Competitor Analysis: analyze the basic situation of the main competitors in the European market (such as enterprise scale, enterprise history, enterprise culture, etc.), product situation (such as product type, product characteristics, product price, etc.), technical situation (such as technical level, technical advantage, technological innovation, etc.), marketing situation (such as marketing channel, marketing strategy, marketing effect, etc.), financial situation (such as revenue scale, profit margin, cost structure, etc), etc, and assess its competitive strengths and weaknesses, opportunities and threats, etc.

Competitive landscape analysis: Analyze the reasons for the formation, development process, current characteristics, future trends, etc. of the integrated circuit competitive landscape in the European market, and evaluate its impact and enlightenment on customers' entry into the European market.

Competitive strategy analysis: analyze the basis, implementation methods, effect evaluation, etc. of the competitive strategies of major competitors in the European market, and evaluate their threats and opportunities for customers to enter the European market.

Market entry plan design: through the comprehensive use of market research and analysis results, to provide customers with a reasonable and effective market entry plan and implementation plan, including the following:

Target market selection: According to the customer's product characteristics, technical advantages, resource conditions, etc., as well as the European market demand, growth rate, profit margins, etc., select the most suitable target country or region for customers to enter, as well as target market segments and target customer groups.

Entry mode selection: According to the customer's development goals, risk appetite, management capabilities, etc., as well as the European market partners, channel models, laws and regulations, etc., select the most suitable entry mode for customers to enter the European market, such as independent entry, joint ventures, mergers and acquisitions, etc.

Marketing strategy design: according to the customer's product advantages, brand image, competitive advantage, as well as the European market consumer demand, consumer preferences, consumer decisions, etc., design the most suitable marketing strategy for customers to enter the European market, such as product strategy, price strategy, channel strategy, promotion strategy.

Implementation plan formulation: According to the customer's resource conditions, time requirements, expected effects, etc., as well as the actual situation of the European market, formulate a specific and feasible market entry implementation plan, including entry schedule, entry steps, entry budget, entry personnel, etc.

Risk management planning: through the collection and analysis of first-hand data (such as questionnaires, interviews, field visits, etc.) and second-hand data (such as official statistics, industry reports, network data, etc.), the risk management of the European market is planned and designed in an all-round way, including the following:

Risk identification: Identify the various risks that customers may encounter in the process of entering the European market, such as market risk, competitive risk, technical risk, legal risk, cultural risk, etc., and assess the probability and impact of their occurrence.

Risk prevention and control: According to the customer's risk appetite, risk tolerance, etc., as well as the risk characteristics and changing trends of the European market, a targeted risk prevention and control system is formulated, including risk avoidance, risk transfer, risk mitigation and other measures.

Risk response: According to the customer's emergency response capacity, emergency resources, etc., as well as the emergency needs and emergency mechanisms of the European market, a flexible and effective risk response plan is formulated, including emergency plans, emergency organizations, emergency procedures and other measures.

Project Value

It provides customers with a comprehensive and in-depth analysis and evaluation of the European market, helps customers understand the opportunities and challenges of the European market, and provides strong support and basis for customers to formulate reasonable and effective market entry strategies.

It provides customers with an objective and comprehensive analysis and evaluation of the European market competition, helps customers understand the competitive advantages and disadvantages of the European market, and provides strong support and basis for customers to gain competitive advantages and differentiation in the European market.

It provides customers with a reasonable and effective European market entry plan and implementation plan, helps customers enter the European market with the lowest cost and highest efficiency, and provides strong support and guarantee for customers to achieve the goal of product diversification, market diversification and income diversification.

To provide customers with a sound European market risk management planning and design, to help customers in the process of entering the European market to avoid and reduce risks, deal with and solve problems, for customers to enhance their core competitiveness and international influence to provide a strong support and protection.