Project Background

Pepper is a common cash crop, and it is also one of the main industries for people to increase their income and become rich in most areas. There are currently 2/3 countries in the world./The proportion of people who grow and eat chili peppers in the region has exceeded20%, global dried chili and its derivatives such as chili and chili products up1000The remaining species, the use is very extensive.

China is the world's largest producer and consumer of chili peppers, and it is also the country that exports the most chili peppers in the world./It is one of the regions in the international pepper industry.2020In, China's pepper planting area reached1240.5Ten thousand mu, the yield reached200110,000 tons, respectively, accounting for the global39.32%and54.24%。

With the continuous development of economy, the market demand of pepper industry in China is expanding, and the market scale is also growing positively.2017Year~2021In 2010, the market size of China's pepper industry was in2713.92Billions of dollars~3589.17The average level is about3108.29Billions of dollars/Year.

The supply of pepper products in China is mainly domestic, and some dry peppers and processed products are exported, of which fresh food consumption accounts50%, processing accounts45% of exports5％。

Pepper planting in China is distributed all over the country. North China and Northwest China are the dominant producing areas of pepper in China, and South China is the dominant producing areas in winter. Among them, the main pepper producing areas with obvious regional characteristics are Guizhou, Henan, Yunnan, Hunan, Sichuan, Ningxia, Xinjiang and Fujian.

Customer pain points

The customer is a food processing enterprise located in Quanzhou City, Fujian Province, which mainly produces and sells all kinds of condiments and sauces. Customers have some visibility and influence in the local market, but they are not strong enough nationwide.

Customers want to develop new product lines and markets to create their own brand image and competitive advantage. Customers are very interested in the pepper industry and believe that it is an industry with huge market demand and development space.

The customer hopes to enter the pepper industry and develop distinctive and innovative pepper products based on this. The client wanted to understand the status, trends, opportunities and challenges of the chili industry and to develop a sound and effective market entry strategy.

Project Purpose

The purpose of this project is to provide customers with professional, comprehensive and in-depth market entry consulting services for the pepper industry, and to help customers achieve the following objectives:

To understand the development process, scale, structure, characteristics, competition pattern, policy environment, social environment and technical environment of pepper industry, and master the overall situation and development trend of pepper industry.

Analyze the market demand, consumption habits, consumption preferences, consumption levels, consumption scenarios and other information of the pepper industry, and identify the market opportunities and potential of the pepper industry.

Studying the main product types, brands, prices, quality, channels, marketing and other aspects of the information of the pepper industry, and evaluating the market competitiveness and competitive strategies of the pepper industry.

Compare the main producing areas and markets of the pepper industry, analyze the advantages and disadvantages of each region, and determine the best target market and region for customers to enter the pepper industry.

Based on the customer's resources, capabilities, advantages and goals, develop a market entry plan for the pepper industry that meets customer needs and expectations, including product positioning, brand building, channel expansion, marketing and other specific measures, and predict the project's return on investment and risk assessment.

Research object

The research objects of this project mainly include the following categories:

Relevant government departments and industry associations of the pepper industry to understand the policies and regulations, standards and specifications, development plans and other information of the pepper industry.

Upstream suppliers and downstream customers in the pepper industry to understand the industrial chain status, supply and demand relationship, value distribution and other information of the pepper industry.

The main competitors in the pepper industry, understand the competitive landscape, competitive strategy, competitive advantage and other information of the pepper industry.

The target consumers of the pepper industry, understand the market demand, consumption habits, consumption preferences, consumption levels and other information of the pepper industry.

Project Content

This project will be carried out according to the following steps:

Determine project scope and objectives, define project needs and expectations, develop project plans and programs, allocate project resources and responsibilities, and determine project schedule and quality standards.

Through expert interviews and questionnaires, the pepper industry is analyzed at the micro level to understand the market demand, consumption habits, consumption preferences, consumption levels and other information of the pepper industry.

Through on-the-spot investigation and data analysis, the pepper industry is analyzed at the regional level, the main producing areas and markets of the pepper industry are understood, the advantages and disadvantages of each region are analyzed, and the best target market and region for customers to enter the pepper industry is determined.

Through competitor analysis and product analysis, we analyze the pepper industry at the strategic level, understand the competitive landscape, competitive strategy, competitive advantage and other information of the pepper industry, and evaluate the market competitiveness and competitive strategy of customers in the pepper industry.

Based on the above analysis results, we will develop a market entry plan for the pepper industry that meets customer needs and expectations, including product positioning, brand building, channel expansion, marketing promotion and other specific measures, and predict the return on investment and risk assessment of the project.

Write and submit project reports, report project results to customers, collect and feedback customer comments and suggestions, improve and optimize the project plan, ensure project quality and satisfaction.

Project Value

This project will provide the following value to the customer:

To help customers fully understand the development status, trends, opportunities and challenges of the pepper industry, and provide strong information support and decision-making basis for customers to enter the pepper industry.

Help customers identify and grasp the market opportunities and potential of the pepper industry, and provide strong market support and demand basis for customers to develop distinctive and innovative pepper products.

Help customers evaluate and enhance their market competitiveness and competitive strategies in the pepper industry, and provide strong strategic support and program basis for customers to build their own brand image and competitive advantage.

Help customers to develop a pepper industry market entry plan that meets their own resources, capabilities, advantages and goals, and provide strong execution support and operational basis for customers to achieve pepper industry market entry.

Help customers predict and reduce the investment risk of pepper industry market entry, and provide strong risk control and income basis for customers to realize the return on investment of pepper industry market entry.