Project Background

Shangpu Consulting Company is a company specializing in industry consulting services, with many years of industry experience and professional team. The client of Shangpu Consulting Company is a well-known domestic traffic safety management facility manufacturer, mainly producing traffic signs, traffic markings, anti-collision facilities, barriers and other products, occupying a larger share of the domestic market.

In recent years, with the rapid development of highway construction in China, the demand for traffic safety management facilities is increasing, and the market scale is expanding. Expected2023Throughout the year, the global traffic safety management facilities industry market size will reach approximately500US $billion, with a compound annual growth rate8.5%. Among them, China, as the world's largest highway construction country, has a huge market demand for traffic safety management facilities, occupying nearly 1/4 of the global market.

The customers of Shangpu Consulting Company have achieved good performance in the domestic market, but in the face of increasingly fierce competition and increasingly saturated market, customers hope to find new growth points and breakthroughs to expand overseas markets. Clients lack sufficient understanding and experience in overseas markets, and need Shangpu Consulting to provide them with professional market entry consulting services to help them formulate reasonable strategic planning and implementation plans.

Customer pain points

20235In January, through communication and interviews with customers, Champ Consulting found that customers faced the following major pain points:

There is a lack of in-depth analysis and evaluation of overseas markets, and it is not clear which countries or regions have greater demand and potential, and which countries or regions have higher entry barriers and risks.

Lack of understanding of the competitive situation and customer demand characteristics of overseas markets, do not know how to differentiate from local competitors, and how to meet the needs and preferences of local customers.

Lack of effective market entry mode and channel selection, do not know how to choose the right partners, agents or distributors, and how to establish a stable and efficient supply chain and logistics system.

Lack of reasonable market entry cost budget and revenue forecast, do not know how to develop a reasonable price strategy, promotion strategy and risk control strategy, and how to evaluate the return on investment of market entry projects.

Project Purpose

Based on the customer's pain points and needs, Champ Consulting has developed the following project objectives for the customer:

Provide customers with comprehensive analysis and assessment of overseas markets, including market size, market growth rate, market structure, market trends, market access conditions, market risks, etc., to help customers determine target markets and priorities.

To provide customers with overseas market competition and customer demand characteristics analysis, including competitors' products, prices, channels, brands, strengths and weaknesses, as well as customer demand, demand motivation, demand preferences, purchase behavior, etc., to help customers develop differentiated competitive strategies and positioning strategies.

To provide customers with appropriate market entry mode and channel selection, including direct export, indirect export, joint venture, sole proprietorship, franchise and other modes, as well as agents, distributors, wholesalers, retailers and other channels to help customers establish effective cooperative relations and distribution networks.

Provide customers with reasonable market entry cost budgets and revenue forecasts, including fixed and variable costs required for market entry, as well as the sales revenue and profits that market entry can bring, and help customers formulate reasonable pricing strategies, promotion strategies and Risk control strategies, and evaluate the return on investment of market entry projects.

Research object

In order to accomplish the project objectives, Champ Consulting needs to conduct research on the following subjects:

Relevant government departments and industry associations in overseas markets to understand the policies and regulations, industry standards, industry development plans and other information of overseas markets.

Major competitors in overseas markets, understand competitors' product characteristics, price levels, channel layout, brand image, market share and other information.

Potential customers in overseas markets to understand customer demand, demand motivation, demand preferences, purchase behavior and other information.

Potential partners in overseas markets, to understand the partner's qualifications, reputation, capabilities, conditions and other information.

Champ & Co. plans to conduct the survey using the following methodology:

Internet search and literature review, collect relevant data and information on overseas markets.

Telephone interviews and email questionnaires to communicate and communicate with relevant targets in overseas markets.

Field visits and in-depth interviews, on-site observation and in-depth discussion of some objects in overseas markets.

Project Content

According to the purpose of the project and the research object, Shangpu Consulting will carry out the project according to the following contents:

Market analysis: Analyze the overall situation of overseas markets, including market size, market growth rate, market structure, market trends, market access conditions, market risks, etc., to determine target markets and priorities.

Competitive analysis: analyze the main competitors in overseas markets, including the product characteristics, price level, channel layout, brand image, market share and other aspects of competitors, evaluate the strengths and weaknesses of competitors, and formulate differentiated competitive strategies and positioning strategies.

Customer analysis: analyze potential customers in overseas markets, including customer demand, demand motivation, demand preference, purchase behavior, etc., understand customer demand characteristics and purchase behavior patterns, and formulate product strategies and marketing strategies that meet customer needs and preferences.

Cooperation analysis: analyze potential partners in overseas markets, including the qualifications, reputation, capabilities and conditions of partners, select appropriate types of partners and channel types, and establish effective partnerships and distribution networks.

Cost-benefit analysis: analyze the fixed and variable costs required for overseas market entry, including production costs, transportation costs, tax costs, promotion costs, etc., as well as the sales revenue and profits that can be brought about by overseas market entry, including sales volume, Sales price, gross profit margin, etc., formulate reasonable price strategies, promotion strategies and risk control strategies, and evaluate the return on investment of overseas market entry projects.

Project Value

The market entry consulting services provided by Champu Consulting will bring the following values to customers:

Help customers to fully understand the development status and opportunities and challenges of overseas markets, and provide customers with targeted market entry suggestions and guidance.

Help customers to deeply analyze the competition situation and customer demand characteristics in overseas markets, provide customers with differentiated competition strategies and positioning strategies, and enhance the competitiveness and influence of customers in overseas markets.

Help customers choose the appropriate market entry mode and channel selection, establish effective cooperative relationship and distribution network for customers, and reduce the difficulty and risk of customers entering overseas markets.

Help customers to carry out reasonable cost-benefit analysis, formulate reasonable price strategy, promotion strategy and risk control strategy for customers, and improve the profitability and sustainability of customers' entry in overseas markets.