Project background:

Compound fertilizer refers to the chemical reaction and (or) physical reaction processing made of crop containing the main nutrient elements of nitrogen, phosphorus, potassium two or more than two kinds of nutrients fertilizer. Compound fertilizer is usually composed of three basic chemical fertilizer raw materials. (Ammonia fertilizer, phosphate fertilizer, potash fertilizer)Made of processing. Compound fertilizer has the advantages of nutrient balance, convenient application and remarkable effect, which is a kind of chemical fertilizer widely used in agricultural production.

China is the world's largest producer and consumer of compound fertilizers,2021The discounted amount of agricultural compound fertilizer applied in China was2294.04Ten thousand tons, year-on-year growth3.29%. With the country's new requirements for grain production, the weakening of preferential policy support for the fertilizer industry, and the successive introduction of environmental protection policies, enterprises with high production costs, backward technology, and serious pollution will be eliminated, and it will be inevitable for enterprises to develop on a large scale. At the same time, with the advancement of agricultural modernization, large-scale planting puts forward higher requirements for the quality of chemical fertilizer products, supply capacity and supporting agrochemical services. Enterprises with good quality, good brand and large scale are expected to further increase their market share, and the concentration of production capacity will be higher and higher.

Our customer is a well-known domestic compound fertilizer manufacturer, mainly producing high-concentration phosphorus compound fertilizer and water-soluble compound fertilizer, with an annual production capacity of about50010,000 tons, with a market share of approximately5%. Customers want to further expand market share, enhance brand influence and enhance competitiveness.

Customer pain points:

Customers face the following issues and challenges:

-The market competition is fierce, traditional compound fertilizer production capacity is excessive, and the number of compound fertilizer projects under construction and proposed is increasing.

-The market demand is diversified, and consumers have higher requirements for product quality, effect, and environmental protection.

-Market supervision has become stricter, policies and regulations have been continuously updated, and there are higher requirements for product standards, safety, and quality traceability.

-The market is changing rapidly, and new compound fertilizers, such as slow and controlled release fertilizers, nitro compound fertilizers, microbial fertilizers, etc., are emerging, impacting and challenging traditional compound fertilizers.

Project purpose:

The project aims to provide consulting services to clients in the following areas:

-Analyze the development status, trends, opportunities and challenges of China's compound fertilizer industry.

-Evaluate clients' competitiveness, strengths and weaknesses in China's compound fertilizer industry.

-Put forward suggestions and plans for customers in China's compound fertilizer industry in terms of market entry strategy, target market selection, product positioning, channel construction, marketing promotion, etc.

-Predict the market entry effect, benefits and risks of customers in China's compound fertilizer industry.

Research object:

The research objects of this project include the following categories:

-The main production enterprises in the compound fertilizer industry, including leading enterprises and small and medium-sized enterprises at home and abroad, understand their product structure, production scale, market share, development strategy, etc.

-The upstream and downstream enterprises in the compound fertilizer industry, including raw material suppliers, logistics service providers, distributors, terminal retailers, etc., understand their impact and demand on the compound fertilizer industry.

-Relevant government departments, industry associations, experts and scholars in the compound fertilizer industry to understand their opinions and suggestions on policy formulation, standard formulation, supervision and implementation of the compound fertilizer industry.

-Consumer groups in the compound fertilizer industry, including farmers in different regions, different crops, and different sizes, understand their use of compound fertilizer products, demand characteristics, purchase behavior, and satisfaction.

Project Content:

The main contents of this project include the following aspects:

-Market analysis: Analyze the scale, structure, growth rate, regional distribution and segmentation of China's compound fertilizer market, and evaluate the attractiveness and potential of the market.

-Competitive analysis: Analyze the competitive landscape of China's compound fertilizer market, identify major competitors and their product characteristics, strengths and weaknesses, strategic initiatives, etc., and assess the threats and opportunities of competitors.

-Customer analysis: analyze the current situation of customers in China's compound fertilizer market, including product structure, production scale, market share, brand image, etc., and evaluate the competitiveness and differentiation advantages of customers.

-Target market selection: According to the customer's resource conditions and development goals, combined with the results of market analysis and competitive analysis, select the target market suitable for customers to enter, including geographical markets and market segments, and give the basis and reasons for selection.

-Product positioning: According to the characteristics and needs of the target market, determine the product positioning for customers to enter the target market, including product type, function, quality, price, etc., and give the positioning basis and reasons.

-Channel construction: According to the characteristics and needs of the target market, determine the channel construction strategy for customers to enter the target market, including channel type, level, coverage, etc., and give the basis and reason for construction.

-Marketing promotion: according to the characteristics and needs of the target market, determine the marketing promotion strategy for customers to enter the target market, including marketing objectives, information transmission, promotion methods, etc., and give the basis and reasons for promotion.

Project Value:

This project provides value to the customer in the following areas:

-Help customers to fully understand the development status and trend of China's compound fertilizer industry, grasp the opportunities and challenges of the industry, and improve the level of strategic decision-making.

-Help customers to deeply analyze the competition pattern and consumer demand of China's compound fertilizer market, identify customers' competitive advantages and disadvantages, and improve market competitiveness.

-Help customers to scientifically select the target market and product positioning of China's compound fertilizer market, meet the customer's resource conditions and development goals, and improve market share and brand influence.

-Help customers to formulate channel construction and marketing promotion strategies for China's compound fertilizer market, adapt to the characteristics and needs of the target market, and improve product sales and profit margins.

-Help customers predict the market entry effect, benefits and risks of China's compound fertilizer market, provide customers with feasibility analysis and risk avoidance solutions, and improve project success rate and return on investment.