Project background:

A circuit breaker manufacturer is a leading domestic circuit breaker manufacturer, mainly producing high-voltage, medium-voltage and low-voltage circuit breakers. The products are widely used in power, industry, construction and other fields. The company has steadily increased its domestic market share in recent years, but it is facing problems such as fierce competition in the international market, insufficient technological innovation, and low brand awareness. Therefore, it hopes to seek professional consulting services to help it formulate a reasonable market entry strategy and expand overseas markets.

Customer pain points:

The main pain points faced by customers are the following:

Lack of in-depth understanding of the target market, unclear market size, demand characteristics, competitive landscape, laws and regulations and other key information.

Lack of effective market entry model, do not know how to choose the right channels, partners, pricing strategies, etc.

Lack of strong brand image and promotion, do not know how to enhance product awareness and reputation, increase customer trust and loyalty.

Lack of continuous technological innovation capabilities, do not know how to follow up market changes and customer needs, and provide more efficient, safer and more environmentally friendly products.

Project purpose:

The purpose of this project is to provide customers with consulting services in the following areas:

Conduct comprehensive market research and analysis of the target market, assess market opportunities and risks, and determine the feasibility and attractiveness of market entry.

According to the customer's advantages and objectives, formulate the appropriate market entry mode, including selecting the target market segment, determining the cooperation mode, formulating the pricing strategy, etc.

Help customers to establish and enhance brand image, develop effective promotion programs, increase product exposure and awareness.

Help customers to improve their technological innovation capabilities, provide technical support and improvement suggestions to meet the needs of different markets and customers.

Research object:

The research objects of this project include the following categories:

Potential customers in the target market, including power companies, industrial enterprises, construction companies and other circuit breaker users, a total of 100.

The main competitors in the target market, including international brands and local brands, a total of 20.

Relevant institutions and experts in the target market, including industry associations, government departments, media institutions, research institutions, etc., a total of 30.

Project Content:

The main contents of this project include the following stages:

Market research stage: collect and analyze the basic situation, demand characteristics, competition pattern, laws and regulations and other information of the target market through questionnaires, interviews, data collection, etc.

Market analysis stage: through SWOT analysis, PEST analysis, Porter's five forces analysis and other tools, to assess market opportunities and risks, to determine the feasibility and attractiveness of market entry.

Market entry strategy stage: According to the customer's advantages and objectives, develop an appropriate market entry model, including selecting target market segments, determining cooperation models, and formulating pricing strategies.

Brand building stage: help customers to establish and enhance brand image, formulate effective publicity and promotion programs, and increase product exposure and awareness.

Technological innovation stage: to help customers improve their technological innovation capabilities, provide technical support and improvement suggestions to meet the needs of different markets and customers.

Project Value:

The value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive, in-depth and accurate target market information, helps customers understand the current market situation and future trends, and provides a reliable basis for market entry decisions.

For customers to develop a reasonable, effective and practical market entry strategy to help customers quickly and smoothly enter the target market, reduce market entry costs and risks.

It has established a strong brand image for customers, helped customers improve product awareness and reputation, increased customer trust and loyalty, and expanded market share and influence.