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Shangpu Consulting provides market entry consulting service project for a rice processing enterprise

2024-07-15 01:15:02 Source: Champ Consulting Visits:0

Project Background

A rice processing enterprise is a private enterprise specializing in rice production, processing and sales. Its main products include indica rice, japonica rice, glutinous rice and other varieties. It has its own brand and sales channels. At present, the enterprise mainly carries out business in Jiangsu, Anhui, Hubei and other regions, occupying a certain market share and popularity.

Customer pain points

With the development of the domestic rice industry, the market competition is becoming increasingly fierce, and the homogenization phenomenon is more common. The company faces the following challenges:

Rising raw material costs have led to lower product margins.

The market demand is diversified, and consumers have higher requirements for the quality, taste and nutrition of rice.

Increased industry concentration and accelerated expansion of head brands put pressure on small and medium-sized enterprises.

Emerging markets have great potential, but lack effective market research and entry strategies.

Project Purpose

In order to respond to market changes and enhance competitiveness and profitability, the company decided to seek professional consulting services and commissioned Shangpu Consulting to provide market entry consulting services to help it formulate reasonable market expansion plans and strategies.

Research object

In order to fully understand the current situation, trends and opportunities of the domestic rice industry, the Shangpu consulting team conducted research on the following types of objects:

Rice industry related policies, regulations, standards, etc.

Rice industry related data, reports, analysis, etc.

Rice industry related upstream and downstream enterprises, associations, experts, etc.

Rice industry related consumers, distributors, competitors, etc.

Project Content

According to the survey results, the Shangpu consulting team has provided the following contents for the enterprise:

Rice industry overview analysis: including industry definition and classification, industry chain analysis, development history, policy background, etc.

Analysis of the current situation of rice industry: including production consumption scale, price trend, regional distribution, competition pattern, etc.

Forecast of development trend of rice industry: including changes in market demand, direction of technological innovation, consumption upgrading trend, etc.

Rice industry opportunity identification: including high-end rice, small packaging rice, comprehensive utilization of rice and other market segment opportunity analysis.

Rice industry entry strategy formulation: including target market selection, product positioning optimization, channel development recommendations, brand marketing programs, etc.

Project Value

Through Champ Consulting's market entry consulting services, the company has reaped value in the following areas:

Have a deeper understanding of the domestic rice industry, master the development law and trend of the industry, and provide a basis for decision-making

Discovered the potential opportunities of the domestic rice industry, found its own advantages and differentiation, and provided the direction for product innovation

Reasonable market entry plans and strategies have been developed to provide guidance for market expansion.

Enhance their own brand awareness and influence, to provide support for market competition

The project brings value to Champ Consulting in the following areas:

Enhance the professionalism and authority of Shangpu Consulting Company in the rice industry, and lay the foundation for the subsequent development of related business

Increased revenue and profit for the company's operations

Increased customer resources and reputation of Shangpu Consulting, which provides impetus for the company's development.

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

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In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise