Project Background

Frequency converter is a kind of power control equipment that can change the power frequency and realize the speed regulation of AC motor. It is widely used in electric power, public engineering, textile and chemical fiber, building materials, petrochemical, food and beverage, tobacco, coal, mechanical processing and other industries. According to different voltage levels, inverters can be divided into low-voltage inverters, medium-voltage inverters and high-voltage inverters. At present, the main competitors of China's inverter industry are Japanese, European and American and local manufacturers, of which foreign brands occupy a large market share, while domestic brands account for less.

Shangpu Consulting is a professional market entry consulting company with rich industry experience and customer resources.

20237In January, Shangpu Consulting received a commission from a well-known European inverter manufacturer, hoping to conduct in-depth research and analysis of China's inverter market and formulate a suitable market entry strategy for it.

Customer pain points

As a well-known European inverter manufacturer, the customer has advanced technology and products, but has not achieved the desired results in the Chinese market. Customers face the following major issues:

Lack of in-depth understanding of the Chinese market, not clear about the size of the Chinese market, structure, demand, competitive landscape and so on.

Lack of effective channels for the Chinese market, do not know how to choose the right partners, distributors, agents and so on.

Lack of reasonable pricing of the Chinese market, do not know how to develop a reasonable pricing strategy based on the consumption power and competition in the Chinese market.

Lack of effective promotion of the Chinese market, do not know how to use a variety of marketing tools to improve brand awareness and influence.

Project Purpose

This project aims to help customers fully understand the current situation and development trend of China's inverter market, and formulate appropriate market entry strategies for customers, including:

Analyze the scale, structure, demand and competition pattern of China's inverter market, and find out the target market segments and potential opportunities of customers.

Evaluate the entry barriers, laws and regulations, policy support and other factors in the Chinese inverter market, and provide compliance advice to customers.

Select the appropriate channels in the Chinese inverter market, find reliable partners, distributors, agents, etc. for customers, and provide cooperation programs and model agreements.

Formulate a reasonable pricing strategy for the Chinese inverter market, provide customers with price sensitivity analysis and price elasticity analysis, and provide price optimization suggestions.

Develop effective promotion strategies for the Chinese inverter market, provide customers with brand positioning analysis and brand communication solutions, and provide marketing activities design and implementation recommendations.

Research object

The research objects of this project include the following three categories:

Experts and scholars in the inverter industry, including industry associations, research institutions, consulting companies, etc., obtain information on industry development trends, policy environment, and technological innovation through interviews and questionnaires.10-15People.

Competitors in the inverter market, including major inverter manufacturers at home and abroad, obtain information on competitors' product characteristics, market share, channel layout, price strategy, marketing activities, etc. through public information, network platforms, and mysterious customers, and the estimated number of surveys is15-20Home.

Consumers in the inverter market, including end-users and intermediate users of inverters, obtain information on consumer demand characteristics, purchase behavior, use experience, brand preferences, etc. through telephone interviews, online surveys, and on-site interviews.200-300People.

Project Content

The main contents of this project include the following four aspects:

Market analysis: analyze the scale, structure, demand and competition pattern of China's inverter market, find out the target market segments and potential opportunities of customers, and provide market forecast and growth point analysis.

Access analysis: Assess the entry barriers, laws and regulations, policy support and other factors in the Chinese inverter market, provide customers with compliance recommendations, and provide risk assessment and response measures.

Channel analysis: select the appropriate channels in China's inverter market, find reliable partners, distributors, agents, etc. for customers, and provide cooperation programs and agreement templates, and provide channel management and optimization suggestions.

Marketing analysis: formulate reasonable pricing strategies for China's inverter market, provide customers with price sensitivity analysis and price elasticity analysis, and provide price optimization suggestions. Develop effective promotion strategies for the Chinese inverter market, provide customers with brand positioning analysis and brand communication solutions, and provide marketing activities design and implementation recommendations.

Project Value

This project will provide the following value to the customer:

Help customers fully understand the current situation and development trend of China's inverter market, formulate appropriate market entry strategies for customers, and improve customers' competitiveness and profitability in the Chinese market.

Help customers assess the entry barriers and risks of the Chinese inverter market, provide customers with compliance advice and countermeasures, and reduce customers' operating costs and risks in the Chinese market.

Help customers choose the right channel for the Chinese inverter market, find reliable partners, distributors, agents, etc. for customers, and provide cooperation programs and agreement templates to expand the coverage and influence of customers in the Chinese market.

Help customers formulate reasonable pricing strategies and effective promotion strategies for the Chinese inverter market, provide customers with price optimization suggestions and brand communication solutions, and provide marketing activities design and implementation suggestions to improve customer brand awareness and loyalty in the Chinese market.