Project background:

A gold smelter is a leading domestic producer of precious metals, with a number of gold mines and smelters, with an annual output of more100Tons. The company has a high share in the domestic market, but it is facing challenges such as saturation of the domestic market, rising costs, and environmental pressure. Therefore, it hopes to seek development opportunities in overseas markets.

Customer pain points:

The company lacks an in-depth understanding of overseas markets, does not know the needs, competition, regulations, risks, etc. of overseas markets, and does not know how to choose the right target market and entry methods, and needs professional consulting services to help it formulate market entry strategies.

Project purpose:

Champu Consulting was commissioned by the enterprise to provide market entry consulting services for the main purposes:

Analyze the status, trends, opportunities and challenges of the global gold smelting industry;

assess the core competencies and strengths of the enterprise;

screening out potential and attractive target markets;

Designing appropriate market entry modes and paths;

Propose specific market entry plans and implementation recommendations.

Research object:

In order to complete the project, Champu Consulting conducted research on the following subjects:

The internal personnel of the enterprise, including senior management, technical personnel, marketing personnel, etc., understand the strategic objectives, resource capacity, product characteristics, market performance, etc. of the enterprise;

Major players in the global gold smelting industry, including competitors, suppliers, customers, partners, etc., to understand their scale, products, prices, channels, strategies, etc;

Relevant institutions in the global gold smelting industry, including industry associations, government departments, media organizations, research institutions, etc., to understand their views, evaluations, and forecasts on the industry;

Potential consumers in the global gold smelting industry, including individual consumers, corporate consumers, etc., understand their demand, preferences, and purchase behavior for gold smelting products.

Project Content:

Based on the results of the survey, Champ Consulting conducted the following analysis and design of the project:

Global Gold Smelting Industry Analysis: PassPESTELThe model analyzes the political, economic, social, technical, environmental and legal factors of the global gold smelting industry, analyzes the degree of competition and profitability of the global gold smelting industry through the Porter five-force model, and analyzes the degree of competition and profitability of the global gold smelting industry through.SWOTThe model analyzes the strengths, weaknesses, opportunities and threats of the global gold smelting industry.

The core competitiveness of the enterprise assessment: throughVRIOThe model evaluates the value, scarcity, non-replicability and organization of the enterprise in terms of resources and capabilities, analyzes the advantages and disadvantages of the enterprise in the main and auxiliary activities through the value chain model, and analyzes the core competitiveness and competitive advantage of the enterprise through the perspective of resource base and market base.

Target market screening: through market segmentation, targeting and positioning (STP) model subdivides the global gold smelting market, evaluates each market segment according to the market size, growth rate, competitive intensity, profit margin, risk level and other indicators, and selects the most potential and attractive target market according to the strategic objectives and core competitiveness of the enterprise, and formulates appropriate positioning strategies for it.

Market entry mode design: According to the characteristics and requirements of the target market, compare and analyze different market entry modes, including export, authorization, joint venture, sole proprietorship, etc., evaluate from the aspects of cost, benefit, risk, control, etc., and choose the most suitable market entry mode for the enterprise.

Market entry plan: according to the selected market entry mode, put forward specific market entry plan for the enterprise, including product strategy, price strategy, channel strategy, promotion strategy, etc., as well as implementation steps, timetable, budget, etc.

Project Value:

The market entry consulting services provided by Champu Consulting to the enterprise have brought the following values to the enterprise:

It provides a comprehensive and in-depth analysis of the global gold smelting industry for the company, helps the company understand the current situation, trends, opportunities and challenges of the industry, and provides a basis for its long-term development strategy;

It provides an objective and effective core competitiveness assessment for the enterprise, helps the enterprise to understand its own advantages and disadvantages, and provides guidance for its competitiveness and optimization of resource allocation;

It provides a scientific and reasonable target market screening for the company, helps the company find the most potential and attractive overseas market, and provides a direction for it to expand new growth points and profit sources;

It provides the enterprise with innovative and flexible market entry mode design, helps the enterprise to choose the most suitable market entry mode for its own conditions and target market needs, and provides a guarantee for its cost reduction, risk control and income increase;

It provides a detailed and perfect market entry plan for the enterprise, helps the enterprise to formulate marketing strategies in line with the characteristics of the target market and the needs of consumers, and provides support for the smooth implementation of the market entry plan.

By providing high-quality market entry consulting services for the company, Shangpu Consulting not only brings significant service value to customers, but also brings good brand reputation and customer loyalty to itself, and promotes the company's operations. sustainable development.