Project background:

MMA (methyl methacrylate) is an important organic chemical raw material, mainly used in the production of organic glass (PMMA), coatings, emulsions and other products, widely used in home appliances, automobiles, construction, sanitary ware and other industries. Currently domesticMMAannual market demand100About 10,000 tons, and continued to grow rapidly.

Customer pain points:

A chemical enterprise has a set of annual output10TonsMMAproduction plant, usingC4The product quality is stable and the cost is low. The company wants to enter the country.MMAmarket, but facing fierce competition and complex market environment, the lack of effective market entry strategies and marketing programs.

Project purpose:

Help the company analyze the domesticMMAThe current situation, trend, demand structure, competition pattern, etc. of the market, formulate reasonable market positioning, target customers, product differentiation, price strategy, channel construction, promotional activities, etc., for the enterprise to successfully enter the domestic market.MMAThe market provides consulting services and advice.

Research object:

This project uses a variety of research methods, including literature analysis, industry enterprise research, benchmarking enterprise analysis, potential user research, etc. Research objects include the following categories:

MMA industry associations, media, research institutions, etc., to understand the history, current situation, trends, policies and regulations of the industry;

MMA production enterprises, downstream consumer enterprises, traders, etc., to understand the industry supply and demand, product quality standards, price fluctuations, competitive advantages and disadvantages;

of the same or different type as the customerMMAManufacturing enterprises to understand the lessons learned, success factors, reasons for failure, etc. in the process of market entry;

The customer's target customer group, including plexiglass (PMMA) manufacturers, paint manufacturers, emulsion manufacturers, etc., to understand their impact onMMAProduct demand characteristics, purchase decision-making process, selection criteria, satisfaction evaluation, etc.

The number of survey subjects was sampled according to different categories and importance, totaling about50around.

Project Content:

This project mainly includes the following aspects:

MMA Industry Factsheet: Analyzing Global and DomesticMMAThe development history, current situation, trend and influencing factors of the industry;

MMA market demand analysis: analysis of domesticMMAThe overall size of the market, regional distribution, segmentation, consumption structure, etc;

MMA market supply analysis: analysis of domesticMMAThe main suppliers, production capacity, process routes, cost structure, etc. of the market;

MMA market competition analysis: analysis of domesticMMAThe competition pattern of the market, the strategy of benchmarking enterprises, advantages and disadvantages, market share, etc;

MMA market entry strategy formulation: according to the customer's resource conditions, target market, competitive advantage, formulate reasonable market positioning, target customers, product differentiation, price strategy, channel construction, promotional activities, etc;

Implementation of MMA market entry plan: according to the market entry strategy, formulate specific action plans, budget arrangements, risk assessment, effect evaluation, etc., to provide customers with full consulting services and guidance.

Project Value:

This project provides value to the customer in the following areas:

To help customers fully understand the domesticMMAMarket development status and future trends, to provide a reference for customers to develop long-term development plans;

Help customers in-depth analysis of domesticMMAMarket demand characteristics and competitive landscape, for customers to determine the appropriate market positioning and target customers to provide decision support;

Help customers to highlight their own product advantages and differentiation characteristics, for customers to develop effective pricing strategies and marketing programs to provide professional advice;

Help customers to establish stable channel cooperation relationship and brand image, and provide implementation guidance for customers to expand market share and improve customer satisfaction;

Help customers avoid potential risks in the process of market entry, and provide guarantee for customers to achieve smooth and successful market entry.