Project Background

A wireless fixed-line terminal is a device that uses a mobile communication network to provide fixed telephone services. It has the advantages of convenient installation, low cost, and rich functions, and is suitable for homes, offices, rural areas and other scenarios. With5GWith the construction and application of the network, wireless fixed-line terminals will have more room for innovation and development.

Customer pain points

The market size, competition pattern, user needs, policies and regulations of the wireless fixed-line terminal industry are not comprehensive and accurate enough to provide customers with effective suggestions and solutions;

The technical changes and innovations in the wireless fixed-line terminal industry are relatively fast, which requires relevant professional knowledge and technical personnel, and it is difficult to grasp the development trend and opportunities of the industry;

The market entry threshold of the wireless fixed-line terminal industry is high, which requires a lot of capital, manpower and resources, and requires effective partners and channels, so it is difficult to provide customers with all-round support and services.

Project Purpose

20237In January, in order to address the above issues, Sunp Consulting was commissioned by the client company to conduct a wireless fixed-line terminal market entry consulting project to provide the following services to the client:

Conduct in-depth market research on the wireless fixed-line terminal industry, analyze the current situation, development trend, competition pattern, user demand, policies and regulations and other information of the industry, and provide customers with comprehensive and accurate market analysis reports;

Professional technical assessment of the wireless fixed-line terminal industry, analysis of the industry's technical level, technological innovation, technical barriers and other aspects of information, to provide customers with authoritative and forward-looking technical assessment reports;

Systematic risk assessment of the wireless fixed-line terminal industry, analysis of the industry's market risk, technical risk, policy risk and other aspects of information, to provide customers with objective and practical risk assessment reports;

According to the specific situation and objectives of customers, formulate appropriate market entry strategies, including product positioning, target market, competitive advantage, cooperation mode, etc., to provide customers with effective and feasible market entry solutions;

In the process of implementing the market entry plan, we provide continuous consulting services, including market monitoring, technical support, policy consultation, etc., to provide customers with full and intimate consulting services.

Research object

In order to complete this project, we used a variety of research methods, including literature analysis, network data collection, expert interviews, user surveys, etc., to investigate the following objects:

Major manufacturers in the wireless fixed-line terminal industry, including Huawei, ZTE, Nokia, etc.20home;

Major operators in the wireless fixed-line terminal industry, including China Mobile, China Unicom, China Telecom, etc., a total10home;

The main user groups in the wireless fixed-line terminal industry, including home users, office users, rural users, etc.1000People;

Experts and scholars in the wireless fixed-line terminal industry, including communication technology, market analysis, policies and regulations, etc.30People.

Project Content

The main contents of this project include the following aspects:

Market analysis: detailed analysis of the market size, market structure, market demand and market forecast of the wireless fixed-line terminal industry, and comparison with the international market to find out the characteristics and differences of the Chinese market;

Technical evaluation: systematically evaluate the technical level, technological innovation and technical barriers of the wireless fixed-line terminal industry, and compare with international technologies to find out the advantages and disadvantages of Chinese technology;

Risk assessment: conduct a comprehensive assessment of the market risk, technical risk and policy risk of the wireless fixed-line terminal industry, and put forward corresponding risk response measures and suggestions;

Market entry strategy: according to the specific situation and objectives of customers, formulate appropriate market entry strategies, including product positioning, target market, competitive advantage, cooperation mode, etc., and put forward corresponding implementation plans and steps.

Project Value

This project provides the following value to the customer:

Provide customers with comprehensive and accurate wireless fixed-line terminal industry information, help customers understand the current situation and development trend of the industry, and provide a basis for customers to make reasonable and effective decisions;

It provides customers with authoritative and forward-looking technical assessment of wireless fixed-line terminal industry, helps customers grasp the technological changes and innovation opportunities in the industry, and provides guidance for customers to improve product competitiveness and innovation capabilities;

Provide customers with objective and practical wireless fixed-line terminal industry risk assessment, help customers identify and avoid various risks in the industry, and provide guarantee for customers to enter the market successfully;

Provide customers with effective and feasible wireless fixed-line terminal market entry strategy, help customers determine the appropriate product positioning, target market, competitive advantage, cooperation mode, etc., and provide solutions for customers to achieve market entry goals;

It provides customers with full and intimate consulting services, and provides continuous market monitoring, technical support, policy consulting and other services in the process of implementing market entry programs, so as to solve various problems and difficulties encountered by customers in the process of market entry, and provide help for customers to improve the efficiency and effect of market entry.