Project Background

The customer is an internationally renowned network equipment supplier, mainly providing switches, routers,Wi-Fiand other products and solutions. Customers have high brand awareness and market share in the global market, but their performance in the Chinese market is not satisfactory, especially in the router field, facing strong competition from local manufacturers such as Huawei, and their market share is low. Customers hope to take advantage of the development opportunities of new technologies and new services to enhance their competitiveness and influence in the Chinese router market and achieve market entry and expansion.

Customer pain points

The main pain points that customers face in the Chinese router market are:

Market size and growth:2021The size of China's router market in102.4Billions of dollars (approx.660billion yuan), an increase compared to last year12.1%, where switches, routers, andWi-FiMarket growth respectively17.5%、-2.6%and47.2%. It can be seen that the router market is growing slowly or even negatively relative to other network equipment markets, mainly due to the adjustment of the pace of investment by operators and5GImpact of shrinking construction investment. It is expected that the size of China's router market will continue to grow steadily in the next few years.2026The size of the Chinese router market will reach49.6Billions of dollars. Customers need to find new growth points and breakthroughs in a mature and competitive market.

Market competition and pattern: China's router market is currently showing a dominant competitive situation, Huawei's leading edge in the router field is obvious,2019years, Huawei79%The market share ranks first in the country.;Xinhua three6%The market share ranks second in the country. Other international manufacturers such as Cisco, Nokia, Ericsson, etc. have a small market share of routers in China, and are restricted by policies, technologies, channels and other aspects. Customers need to improve their competitiveness and influence in an oligopoly market and create differentiated products and services.

Market demand and changes: With the emergence of emerging technologies and new services, there are also higher requirements for communication capabilities, especially the core exit nodes to maintain the heat of high-end router deployment. In the multi-branch node network, in addition to the traditional router upgrade, enterprises based on cost reduction and efficiency considerations began to apply.SD-WANProgramme. At the same time, in“East Number West Calculation”Under the general trend of full start-up and network convergence, the rapid growth of traffic will put forward higher requirements for network construction, especially high-speed such200/400GProducts will accelerate deployment to cope with current network changes and upgrades. Customers need to grasp market demand and changes in a timely manner, introduce new products and technologies that meet market demand, and improve product performance and quality.

Project Purpose

The purpose of this project is to provide customers with market entry strategy consultation based on router market scale and competition pattern, help customers analyze the current situation, trend, opportunities and challenges of China's router market, formulate reasonable market entry objectives, strategies and action plans, and enhance customers' competitiveness and influence in China's router market.

Research object

The research objects of this project include the following three categories:

Industry experts: including network equipment industry analysts, consultants, scholars, etc., to understand the industry development trends, trends, forecasts, etc.

Competitors: including major domestic router manufacturers such as Huawei and Xinhua III, as well as international router manufacturers such as Cisco, Nokia and Ericsson, to understand competitors' products, technologies, channels, prices, advantages and disadvantages.

Potential customers: including operators, government agencies, financial institutions, educational institutions, medical institutions and other router demanders in different industries and fields, to understand the needs of potential customers, pain points, budget, decision-making process, etc.

The project plan investigation30objects, where industry experts10One, competitors.10One, potential customers.10A.

Project Content

The project mainly includes the following four aspects:

Market Analysis: Analyze the scale, growth rate, structure and segmentation of China's router market, and evaluate the attractiveness and potential of the market.

Competitive analysis: analyze the competitive landscape of China's router market, competitors' strategies, capabilities, advantages and disadvantages, etc., and evaluate the intensity and difficulty of competition.

Demand analysis: Analyze the demand characteristics, demand changes, demand forecasts, etc. of the Chinese router market, and evaluate the scale and direction of demand.

Strategy formulation: According to the results of market analysis, competition analysis and demand analysis, formulate the customer's market entry objectives, strategies and action plans, including product strategy, technology strategy, channel strategy, price strategy, etc.

Project Value

The value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive and in-depth insight into the Chinese router market, helps customers understand the current situation, trends, opportunities and challenges of the market, and provides data support and reference for customers to formulate reasonable and effective market entry strategies.

To provide customers with a targeted Chinese router market entry strategy, to help customers according to their own strengths and weaknesses, as well as market demand and competition, to develop products and services in line with market demand and differentiation, enhance customer competitiveness and influence in the Chinese router market.

It provides customers with a highly operable action plan for entering the Chinese router market, helps customers clarify the objectives, steps, resources and risks of market entry, provides implementation guarantee and risk avoidance for customers to implement market entry strategies, and lays a solid foundation for customers to succeed in the Chinese router market.

This project provides customers with high-quality market entry consulting services, which not only helps customers solve the development problems in the Chinese router market, but also brings good reputation and reputation to the customer company, enhances the company's professional image and influence in the network equipment industry, and brings considerable income and growth for the company's operation.