Project Background

Motor car spare parts refer to the provision of corresponding parts and components for motor cars, which is the basis for the development of the motor car industry and an important part of the motor car industry chain. EMU spare parts involve engine system, power system, transmission system, suspension system, braking system, electrical system and other fields, with a wide range of products and high technical requirements.

Customer pain points

A well-known European EMU spare parts company (hereinafter referred to as the customer) is an enterprise with a century-old history. It mainly produces and sells core components such as EMU engine systems, electrical systems and braking systems. It has high product quality and leading technology. The market occupies a high share. The customer hopes to take advantage of the opportunity of China's high-speed rail construction to enter the Chinese market and expand its global market share.

The main pain points faced by customers are:

Lack of in-depth understanding of the Chinese market, not clear about the scale of demand in the Chinese market, competitive landscape, policies and regulations.

Lack of effective market entry strategy, do not know how to choose the right target market, positioning their own advantages, distinguish competitors, the establishment of partners and so on.

Lack of risk assessment and response measures, do not know how to deal with the potential risks of the Chinese market, such as technical barriers, quality standards, intellectual property protection, cultural differences, etc.

Project Purpose

The client entrusts Shangpu Consulting to provide it with Chinese market entry consulting services to help it formulate a reasonable and effective market entry plan to achieve its successful landing in the Chinese market. The main objectives of the project include:

Analyze the current situation and future trends of China's EMU spare parts industry, and evaluate the attractiveness and potential of the Chinese market.

Identify and select the customer's target market segments and target customer groups in the Chinese market, and determine the customer's market positioning and differentiation advantages.

Develop the customer's market entry strategy, including product strategy, pricing strategy, channel strategy, marketing strategy, etc.

Assess the potential risks and challenges of customers entering the Chinese market, and propose corresponding countermeasures and suggestions.

Research object

In order to accomplish the purpose of the project, Shangpu Consulting used a variety of research methods, including literature analysis, industry expert interviews, competitor analysis, potential customer interviews, etc., to investigate the following objects:

Industry experts: including research institutions, associations, media, etc. in the motor car parts industry, a total of interviews were conducted.10Industry experts, understand the development status and trends of the industry, policies and regulations, technical standards, etc.

Competitors: including well-known domestic and foreign motor car parts enterprises, a total of analysis.15Competitors to understand their product characteristics, market share, pricing strategy, channel layout, marketing activities, etc.

Potential customers: including major domestic EMU manufacturers and operators, a total of interviews were conducted.20potential customers to understand their demand characteristics, procurement standards, selection basis, willingness to cooperate, etc.

Project Content

Based on the results of the survey, Champ Consulting provided the following items to its clients:

Market analysis of China's motor car parts industry: analyze the market size, growth rate, market structure and regional distribution of China's motor car parts industry, and predict the market development trend and opportunities in the next five years.

Competition analysis of China's motor car parts industry: analyze the competitive landscape and competitiveness of China's motor car parts industry, evaluate the competitive advantages and disadvantages of customers in the Chinese market, and identify major competitors and threats.

Policy analysis of China's motor car parts industry: analyze the relevant policies, regulations and technical standards of China's motor car parts industry, evaluate its impact and restriction on customers' entry into the Chinese market, and put forward corresponding suggestions.

Customer analysis of China's motor car parts industry: analyze the main customer groups of China's motor car parts industry, including motor car manufacturers and operators, evaluate their demand for motor car parts, demand characteristics, purchasing habits, etc., and determine the target market segments and target customer groups of customers in the Chinese market.

Customer market entry strategy formulation: according to the customer's product characteristics, market positioning and differentiation advantages, formulate the customer's product strategy, price strategy, channel strategy and marketing strategy in the Chinese market, and put forward the specific implementation plan and timetable.

Customer market entry risk assessment: Assess the potential risks and challenges that customers may face in the process of entering the Chinese market, including technical barriers, quality standards, intellectual property protection, cultural differences, etc., and propose corresponding risk response measures and suggestions.

Project Value

Through this project, Champ Consulting provides the following value to its clients:

Help customers deeply understand the market status and future trends of China's EMU spare parts industry, evaluate the attractiveness and potential of the Chinese market, and provide customers with valuable market information and data support.

Help customers identify and select appropriate target market segments and target customer groups, determine customers' market positioning and differentiation advantages, and provide customers with targeted market advice and strategic guidance.

Help customers to formulate reasonable and effective market entry plans, including product strategy, price strategy, channel strategy, marketing strategy, etc., and provide customers with executable market action plans and timetables.

Help customers assess and respond to potential risks and challenges that may be faced in the process of entering the Chinese market, and provide customers with suggestions and solutions for risk avoidance and emergency treatment.