Project background:

某知名家电企业是中国最大的家电制造商之一，主要生产和销售空调、冰箱、洗衣机、微波炉等产品。该企业在家电市场占有较高的份额和品牌影响力，但在净水器市场上却没有形成明显的优势。随着消费者对饮用水质量和健康的日益重视，净水器市场呈现出快速增长的趋势，预计2024年全球净水器市场规模将达到1050Billions of dollars. In order to seize market opportunities, expand business scope, and improve profitability, the company decided to invest in the water purifier industry and find suitable investment targets and partners.

Customer pain points:

The company lacks experience and resources in the water purifier market, and needs to understand the development status of the water purifier industry, market scale, competition pattern, consumer demand, technology trends, policies and regulations, as well as the development trend of the water purifier industry, Opportunities and challenges. At the same time, the company needs to conduct in-depth research and evaluation of potential investment targets and partners, including its financial status, operating status, product quality, technological innovation capabilities, market share, brand awareness, channel construction, customer satisfaction, etc. In addition, the company also needs to develop a reasonable investment strategy and program to determine the amount of investment, methods, duration, rate of return and other elements.

Project purpose:

The purpose of the project is to provide the company with comprehensive, accurate and timely information and data on the water purifier industry to help it understand the overall situation and development prospects of the water purifier industry, as well as the specific situation and value of potential investment targets and partners. Through this project, the company can effectively reduce investment risks, improve investment efficiency, and achieve rapid layout and breakthroughs in the water purifier market.

Research object:

The research objects of this project mainly include the following three categories:

-Relevant institutions in the water purifier industry: including the National Bureau of Statistics, the General Administration of Quality Supervision, Inspection and Quarantine, China Household Electrical Appliances Association, China Environmental Protection Industry Association and other government departments and industry associations, as well as the Foresight Industry Research Institute²等专业咨询机构。通过与这些机构进行沟通和访谈，获取净水器行业的官方数据和权威报告。

-Water purifier manufacturers: including well-known water purifier brand enterprises at home and abroad, such3M、A.O. Smith、美的集团等，以及一些中小型或区域性的净水器生产企业。通过与这些企业进行电话访问或实地考察，了解其产品种类、技术特点、价格策略、销售渠道、市场占有率等情况。

- 净水器消费者：包括不同地区、不同收入层次、不同使用场景（如家庭、酒店、学校等）的净水器终端用户。通过在线问卷或线下访谈的方式，了解其对净水器的认知、需求、偏好、满意度等情况。

Project Content:

The contents of this project mainly include the following aspects:

-Current situation of water purifier industry: research the development history, market size, market structure, market segmentation, market growth drivers and constraints of the water purifier industry.

-The competitive landscape of the water purifier industry: Investigate the degree of competition, competitive strategies, competitive advantages and disadvantages of the water purifier industry, as well as the market share, product mix, technological innovation, and channel layout of the main competitors.

- 净水器行业消费需求：调研净水器行业的消费群体特征、消费习惯、消费动机、消费偏好、消费预期等。

- 净水器行业技术动态：调研净水器行业的技术发展趋势、技术创新方向、技术壁垒和突破，以及主要技术类型的特点和优缺点，如活性炭过滤⁶、反渗透⁷等。

-Policies and regulations of the water purifier industry: Investigate the relevant policies and regulations of the water purifier industry, such as "Drinking Water Hygiene Standards", "Drinking Water Treatment Equipment Hygiene and Safety Evaluation Specifications", etc., as well as the impact and guiding significance of the water purifier industry.

-The development trend of the water purifier industry: research the future development direction, development opportunities and challenges of the water purifier industry, as well as suggestions and strategies for investors.

-Potential investment objectives and partner research: According to the customer's investment objectives and conditions, select the water purifier manufacturers that meet the requirements, and conduct in-depth research and evaluation, including their financial status, operating status, product quality, and technological innovation Ability, market share, brand awareness, channel construction, customer satisfaction, etc., as well as its fit and synergy with customers.

-Investment strategy and program development: According to the research results of potential investment objectives and partners, formulate reasonable investment strategies and programs, determine the investment amount, method, term, rate of return and other elements, as well as investment risks and countermeasures.

Project Value:

- 为客户提供了全面、准确、及时的净水器行业信息和数据，帮助其了解净水器行业的整体情况和发展前景，为其制定投资决策提供了有力的支撑。

- 为客户提供了深入的潜在投资目标和合作伙伴的调研和评估，帮助其找到最适合自己的投资机会和合作伙伴，为其实现在净水器市场上的快速布局和突破提供了有效的途径。

-Provide customers with reasonable investment strategies and solutions to help them reduce investment risks, improve investment efficiency, and provide a reliable guarantee for their long-term stable returns in the water purifier market.