Project background:

A well-known home appliance company is one of the largest home appliance manufacturers in China, mainly producing and selling air conditioners, refrigerators, washing machines, microwave ovens and other products. The company has a high share and brand influence in the home appliance market, but it has not formed a clear advantage in the water purifier market. As consumers pay more and more attention to the quality and health of drinking water, the water purifier market is showing a rapid growth trend.2024The global water purifier market size will reach1050Billions of dollars. In order to seize market opportunities, expand business scope, and improve profitability, the company decided to invest in the water purifier industry and find suitable investment targets and partners.

Customer pain points:

The company lacks experience and resources in the water purifier market, and needs to understand the development status of the water purifier industry, market scale, competition pattern, consumer demand, technology trends, policies and regulations, as well as the development trend of the water purifier industry, Opportunities and challenges. At the same time, the company needs to conduct in-depth research and evaluation of potential investment targets and partners, including its financial status, operating status, product quality, technological innovation capabilities, market share, brand awareness, channel construction, customer satisfaction, etc. In addition, the company also needs to develop a reasonable investment strategy and program to determine the amount of investment, methods, duration, rate of return and other elements.

Project purpose:

The purpose of the project is to provide the company with comprehensive, accurate and timely information and data on the water purifier industry to help it understand the overall situation and development prospects of the water purifier industry, as well as the specific situation and value of potential investment targets and partners. Through this project, the company can effectively reduce investment risks, improve investment efficiency, and achieve rapid layout and breakthroughs in the water purifier market.

Research object:

The research objects of this project mainly include the following three categories:

-Relevant institutions in the water purifier industry: including the National Bureau of Statistics, the General Administration of Quality Supervision, Inspection and Quarantine, China Household Electrical Appliances Association, China Environmental Protection Industry Association and other government departments and industry associations, as well as the Foresight Industry Research Institute²and other professional advisory bodies. Through communication and interviews with these institutions, we can obtain official data and authoritative reports of the water purifier industry.

-Water purifier manufacturers: including well-known water purifier brand enterprises at home and abroad, such3M、A.O. SmithMidea Group, etc., as well as some small and medium-sized or regional water purifier manufacturers. Through telephone interviews or field visits with these companies, we can understand their product types, technical characteristics, pricing strategies, sales channels, market share, etc.

-Water purifier consumers: including end users of water purifiers in different regions, different income levels, and different usage scenarios (such as homes, hotels, schools, etc.). Through online questionnaire or offline interview, we can understand their cognition, demand, preference and satisfaction of water purifier.

Project Content:

The contents of this project mainly include the following aspects:

-Current situation of water purifier industry: research the development history, market size, market structure, market segmentation, market growth drivers and constraints of the water purifier industry.

-The competitive landscape of the water purifier industry: Investigate the degree of competition, competitive strategies, competitive advantages and disadvantages of the water purifier industry, as well as the market share, product mix, technological innovation, and channel layout of the main competitors.

-Consumer demand of water purifier industry: investigate the consumer group characteristics, consumption habits, consumption motivation, consumption preference and consumption expectation of water purifier industry.

-Technology trends in the water purifier industry: Investigate the technology development trend, technological innovation direction, technical barriers and breakthroughs of the water purifier industry, as well as the characteristics and advantages and disadvantages of the main technology types, such as activated carbon filtration, reverse osmosis, etc.

-Policies and regulations of the water purifier industry: Investigate the relevant policies and regulations of the water purifier industry, such as "Drinking Water Hygiene Standards", "Drinking Water Treatment Equipment Hygiene and Safety Evaluation Specifications", etc., as well as the impact and guiding significance of the water purifier industry.

-The development trend of the water purifier industry: research the future development direction, development opportunities and challenges of the water purifier industry, as well as suggestions and strategies for investors.

-Potential investment objectives and partner research: According to the customer's investment objectives and conditions, select the water purifier manufacturers that meet the requirements, and conduct in-depth research and evaluation, including their financial status, operating status, product quality, and technological innovation Ability, market share, brand awareness, channel construction, customer satisfaction, etc., as well as its fit and synergy with customers.

-Investment strategy and program development: According to the research results of potential investment objectives and partners, formulate reasonable investment strategies and programs, determine the investment amount, method, term, rate of return and other elements, as well as investment risks and countermeasures.

Project Value:

-Provide customers with comprehensive, accurate and timely water purifier industry information and data to help them understand the overall situation and development prospects of the water purifier industry, and provide strong support for their investment decisions.

-Provide customers with in-depth research and evaluation of potential investment targets and partners, help them find the most suitable investment opportunities and partners, and provide an effective way for the rapid layout and breakthrough of the current water purifier market.

-Provide customers with reasonable investment strategies and solutions to help them reduce investment risks, improve investment efficiency, and provide a reliable guarantee for their long-term stable returns in the water purifier market.