Project background:

A well-known hanger brand is a leader in China's hanger industry, with multiple sub-brands covering different product types and consumer groups. The brand in the domestic market share of up30%, and has successfully expanded overseas markets, exported to Europe, America, Japan and South Korea and other countries and regions. The core competitiveness of the brand is product quality, design innovation and brand influence.

Customer pain points:

With the rapid development of China's hanger industry, the market competition is becoming increasingly fierce, and new entrants and low-price competitors are constantly emerging, which has brought great pressure to the brand. At the same time, the needs of consumers are constantly changing, and there are higher requirements for the function, shape, material and color of the hanger, and more and more attention is paid to the emotional characteristics and psychological reaction of the hanger. The brand is facing the challenge of how to maintain the market advantage, enhance the added value of products and meet the diversified needs of consumers.

Project purpose:

20237In January, the brand commissioned Shangpu Consulting to provide market research and investment advice to help it analyze the current market environment, competitive landscape, consumption trends, technology development and other information, find out its advantages and disadvantages in the market, formulate reasonable development strategies and marketing strategies, and find new growth points and opportunities.

Research object:

The research objects of this project include the following categories:

Hanger industry related experts and scholars, a total10People;

Hanger industry related associations and institutions, a total5one;

The main competitors in the hanger industry, a total15one;

Hanger industry upstream and downstream enterprises, a total20one;

End consumers in the hanger industry, total200People.

Project Content:

The main contents of this project include the following aspects:

Analyze the overall development status and prospects of China's hanger industry, including market size, growth rate, structure, regional distribution, import and export situation, etc;

Analyze the market segments of China's hanger industry, including by product type (metal, wood, plastic, etc.), by application area (household use, hotel use, office use, etc.), by price range (high-end, mid-end, low-end, etc.), and analyze the scale, growth rate, competition pattern, consumption characteristics of each market segment;

Analyze the main competitors of China's hanger industry, including their basic situation, main products, market share, marketing strategy, advantages and disadvantages, etc., and carry outSWOTanalysis;

Analyze the upstream and downstream industrial chain of China's hanger industry, including the development status, cooperative relationship and profit space of upstream raw material suppliers (non-ferrous metals, plastics, wood, etc.) and downstream channel providers (distributors, stores and supermarkets, online sales, etc.);

Analyze the technical development trend of China's hanger industry, including the current technical level, technical innovation direction, technical barriers and breakthroughs, and evaluate the impact of technology on the development of the industry;

Analyze the consumer demand and behavior of China's hanger industry, including consumers' purchase motivation, preference, decision-making process, satisfaction, etc., and subdivide and portrait according to different consumer groups;

Analyze the development environment of China's hanger industry, including policies and regulations, social culture, economic situation, natural environment, etc., and evaluate the impact of the environment on the development of the industry;

Analyze the development opportunities and challenges of China's hanger industry, including market potential, competitive threats, risk factors, etc., and put forward corresponding countermeasures and suggestions;

Analyze the development strategy and marketing strategy of the client, including its positioning, objectives, advantages and disadvantages in the market, and put forward corresponding optimization plans and suggestions.

Project Value:

This project provides the client with comprehensive, in-depth and systematic market research and investment advice to help them understand the development status and prospects of China's hanger industry, find out its advantages and disadvantages in the market, formulate reasonable development strategies and marketing strategies, and find new growth points and opportunities. This project brings the following value to the principal:

Enhance the client's market insight and judgment, and provide valuable market information and data support;

Enhance the client's understanding and analysis of competitors, providing them with a strong competitive strategy and differentiation of advantages;

Optimize the client's management and coordination capabilities of the upstream and downstream industry chains, providing them with more stable supply guarantees and broader channel expansion;

Guiding the client's attention and investment in technological innovation, providing them with more efficient product development and production capabilities;

To meet the client's in-depth understanding of consumer needs and behavior, to provide a more market-oriented product design and service experience;

Increase the client's adaptability and flexibility to the development environment, providing more favorable policy support and social recognition;

It reduces the risks and challenges faced by the client in the market and provides more effective risk prevention and response measures;

It improves the competitiveness and influence of the client in the market, and provides it with greater market share and brand value.