Project background:

An investment company intends to make an equity investment in a household water purifier manufacturer, which requires a comprehensive due diligence on the company and its industry to assess the value and risk of its investment.

Customer pain points:

Customers lack in-depth understanding of the household water purifier industry, the need for professional consulting agencies to provide industry analysis, market research, competitor analysis, financial analysis and other aspects of data and advice to help customers make reasonable investment decisions.

Project purpose:

The purpose of this project is to provide the following services to customers:

Analyze the development status, trend, scale, structure, policy, technology and other information of the household water purifier industry, and evaluate the attractiveness and development potential of the industry;

Investigate the market position, product structure, channel layout, brand image, customer satisfaction and other aspects of the target enterprise, and evaluate the competitive advantages and disadvantages of the target enterprise;

Analyze the strategy, scale, products, channels, finance and other aspects of the main competitors of the target enterprise, and evaluate the relative position and competitiveness of the target enterprise in the industry;

Analyze data on the financial position, profitability, cost structure, cash flow, etc. of the target enterprise and assess the financial risk and value of the target enterprise;

Based on the above analysis, the investment rating, valuation range and recommended investment amount of the target enterprise are given, as well as the risks and countermeasures that may be faced in the investment.

Research object:

The research objects of this project include the following categories:

Senior management, technical personnel, sales personnel, etc. of the target enterprise;

Main customers, suppliers, partners, etc. of the target enterprise;

Relevant personnel of the main competitors of the target enterprise;

Household water purifier industry experts and scholars, associations, media, etc.

Project Content:

The main contents of this project include the following parts:

Industry analysis: analysis of the development of the household water purifier industry, the status quo, trends, scale, structure, policy, technology and other aspects, the use of Porter's five forces model,PESTTools such as analytical methods to assess the attractiveness and development potential of the industry;

Market research: research target enterprises in the household water purifier market position, share, growth rate and other indicators, analysis of its product structure, channel layout, brand image and other aspects, the useSWOTTools such as analytical methods to assess their competitive strengths and weaknesses;

Competitor analysis: select the target enterprise in the household water purifier market of three to five major competitors, analysis of its strategic positioning, scale development, product innovation, channel expansion, financial performance, etc., the useBCGTools such as the matrix method to assess their relative position and competitiveness;

Financial analysis: collect and organize the financial statements of the target enterprise for the past three years, analyze its financial situation, profitability, cost structure, cash flow, etc., and use financial ratio analysis, discount cash flow method and other tools to assess its financial risk and value;

Investment evaluation: Based on the above analysis, the investment rating, valuation range and recommended investment amount of the target enterprise are given, as well as the risks and countermeasures that may be faced in the investment.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with a comprehensive, in-depth and objective analysis of the household water purifier industry, help customers understand the development status and trends of the industry, and grasp the opportunities and challenges of the industry;

Provide customers with detailed, accurate and professional market research and financial analysis of the target enterprise and its competitors, help customers evaluate the competitive advantages and disadvantages of the target enterprise, and determine the relative position and competitiveness of the target enterprise in the industry;

It provides scientific, reasonable and feasible investment evaluation and suggestions to help customers formulate appropriate investment strategies, reduce investment risks and improve investment returns.