Project background:

A wine company is a company specializing in wine production, sales and import and export trade. It has many well-known brands at home and abroad, and its products are exported to Europe, America, Asia and other countries and regions. The company plans to expand in the Chinese market, seeking to acquire or cooperate with the target enterprises.

Customer pain points:

The company lacks sufficient channel resources and brand influence in the Chinese market, and faces fierce competition and policy risks. At the same time, the company lacks in-depth understanding of the market scale, development trend, consumer demand and competition pattern of China's wine industry, so it is difficult to accurately evaluate the value and potential of the target enterprises to be acquired or cooperated.

Project purpose:

The company entrusts Shangpu Consulting to provide it with investment due diligence services to help it comprehensively analyze the development status and prospects of China's wine industry, select target companies that meet its strategic goals and requirements, and conduct in-depth financial, legal, and tax on target companies. Due diligence on, operations, etc., assess its commercial value and risks, and put forward reasonable transaction recommendations.

Research object: This project has investigated a total10Major enterprises in China's wine industry, including well-known brands at home and abroad, regional leading enterprises, emerging innovative enterprises and so on.

Project Content:

Industry analysis: Through the collection and collation of authoritative data and information at home and abroad, the Chinese wine industry.Market size, development trend, consumption characteristics, competitive landscape, policy environmentand other aspects of a comprehensive and systematic analysis, and predict the future five years of market development prospects.

Target screening: According to the customer's strategic objectives and requirements, as well as the results of industry analysis, a comprehensive evaluation of the research object, from which the three most cooperative value and potential target enterprises, and a detailed introduction and comparison.

Due diligence: conducted in-depth due diligence on the three target enterprises, including financial, legal, tax, operation and other aspects, focusing on their operating status, financial status, assets and liabilities, income costs, profit ability, cash flow, legal risk, tax risk, market share, channel network, brand image, product quality, technological innovation and other aspects, and the risk identification and value assessment.

Transaction proposal: According to the results of due diligence, the advantages and disadvantages of the three target enterprises are analyzed, and combined with the customer's budget and expectations, the optimal transaction plan is proposed for the customer, including the transaction method, transaction price, transaction structure, transaction conditions, etc., and the relevant suggestions and precautions are given.

Project Value:

This project provides customers with comprehensive, professional and objective investment due diligence services to help customers understand the development status and prospects of China's wine industry, effectively reducing investment risks and improving investment efficiency.

This project has selected the target enterprises with the most cooperative value and potential for customers, conducted in-depth due diligence, assessed their commercial value and risks, provided customers with the best trading solutions, and laid a solid foundation for customers to expand and grow in the Chinese market.

This project provides customers with professional trading advice and precautions, and provides strong support and guarantee for customers to successfully complete the transaction.