Project background:

Internet TV refers to TV products that transmit video, audio, graphics, text and data based on the public Internet, and provide safe, reliable, interactive and manageable multimedia audio-visual services to the public through terminal receiving equipment such as TV sets and set-top boxes. In recent years,5G、AIWith the promotion of emerging technologies such as the Internet of things, China's Internet TV industry is developing rapidly, the market scale is expanding, and the competition pattern is becoming increasingly fierce.

Customer pain points:

A well-known investment company plans to invest in an Internet TV company and wants to know the company's market position, competitive advantage, financial situation, risk factors and other information in order to make investment decisions. The investment company lacks in-depth understanding of the Internet TV industry, and does not have a professional due diligence team and method, so it needs to seek external consulting services.

Project purpose:

Entrusted by the investment company, Shangpu Consulting Co., Ltd. has carried out an investment due diligence project for the Internet TV enterprise, which aims to provide customers with comprehensive, accurate and objective due diligence reports, help customers evaluate the investment value and risks, and put forward reasonable suggestions and opinions.

Research object:

The research objects of this project mainly include the following categories:

Senior management, core technical personnel, major customers and suppliers of the Internet TV enterprise;

The main competitors, industry associations and authorities of the industry in which the Internet TV enterprise is located;

The relevant laws and regulations, policy environment and industry trends involved in the Internet TV enterprise;

Various financial statements, contract documents, supporting materials, etc. provided by the Internet TV company.

This project has been investigated.30Multiple objects, including10internal objects and20Multiple external objects.

Project Content:

The main contents of this project include the following aspects:

Market analysis: analyze the market size, growth rate, market structure, market demand, market segmentation, market forecast, etc. of the industry in which the Internet TV enterprise is located;

Competitive analysis: analyze the product characteristics, price strategy, channel layout, market share, competitive advantages and disadvantages of the main competitors of the Internet TV enterprise;

Enterprise analysis: analyze the development process, organizational structure, strategic planning, product line, technical ability, marketing ability, operation ability, etc. of the Internet TV enterprise;

Financial analysis: analyze the financial situation, financial indicators, financial risks, financial forecasts, etc. of the Internet TV enterprise;

Risk analysis: analyze the industry risk, market risk, technology risk, management risk, legal risk, etc. faced by the Internet TV enterprise;

Evaluation analysis: according to the internal value and external value of the Internet TV enterprise, a variety of evaluation methods are used to calculate the investment value and return on investment of the Internet TV enterprise;

Suggestion analysis: according to the advantages and disadvantages of the Internet TV enterprise, as well as the objectives and expectations of the investment company, put forward investment suggestions and opinions, including investment plan, investment conditions, investment strategy, etc.

Project Value:

This project provides value to the customer in the following areas:

To provide customers with a comprehensive, in-depth and objective understanding of the Internet TV enterprise, to help customers grasp the real situation and potential value of the enterprise;

To provide customers with a professional, systematic and forward-looking analysis of the Internet TV industry, to help customers grasp the development trend and opportunities of the industry;

Provide customers with a reasonable, scientific and feasible assessment of the Internet TV company to help customers determine the value of investment and return on investment;

It provides customers with practical, effective and innovative suggestions for the Internet TV company, and helps customers formulate investment plans and investment strategies.

This project not only demonstrates the professional ability and service level of Shangpu Consulting Company in the field of business investment due diligence, but also brings good reputation and reputation to Shangpu Consulting Company, and enhances the influence and competitiveness of Shangpu Consulting Company in the Internet TV industry.