Project background:

An investment company intends to make an equity investment in a DC inverter air conditioner manufacturer, which requires a comprehensive due diligence on the company and the industry in which it operates to assess the value and risk of its investment.

Customer pain points:

The investment company lacks in-depth understanding of the DC inverter air conditioner industry, and needs professional consulting agencies to provide industry analysis, market research, competitor analysis, financial analysis and other support in order to make reasonable investment decisions.

Project purpose:

Through the analysis of the macro environment, market scale, market structure, market trend, market competition, policies and regulations of the DC inverter air conditioner industry, the development prospect and investment opportunities of the industry are evaluated; through the analysis of the strategic positioning, product structure, technical level, production capacity, sales channels, customer groups, financial status, business risks and other aspects of the target enterprise, evaluate the core competitiveness and profitability of the enterprise; determine the advantages and disadvantages of the enterprise in the industry and its future development potential by comparing the target enterprise with its main competitors.

Research object:

The following objects were investigated in this project:

Target enterprise: an enterprise specializing in the R & D, production and sales of DC inverter air conditioners, with a number of independent intellectual property rights and patented technologies, covering both household and commercial areas. the main customers include real estate developers, hotels, hospitals, schools and so on.

Main competitors: five in the DC inverter air conditioner market has a high share of the brand manufacturers, namely Haier, Daikin, Hitachi.-Johnson controls,LGand joint technology.

Industry experts: three experts with many years of research or management experience in the DC inverter air conditioner industry, respectively from the Chinese Society of Science and Technology Information, the Chinese Refrigeration Society and the Beijing Engineering Consulting Association.

Industry associations: two associations with greater influence in the DC inverter air conditioner industry are the China Refrigeration and Air Conditioning Industry Association and the China Household Electrical Appliances Association.

Industry media: Two media focusing on reporting the dynamics and information of the DC inverter air conditioner industry are "Refrigeration Express" and "Air Conditioning and Refrigeration" magazine.

Industry users: Ten users who have used or purchased DC inverter air conditioner products come from different regions and industries.

Project Content:

This project mainly includes the following contents:

DC inverter air conditioning industry environmental analysis: analysis of DC inverter air conditioning industry by the political, economic, social, technical and other macro factors.

Market analysis of DC inverter air conditioner industry: analyze the market size, market structure, market segmentation, market demand, market supply, market price and other aspects of the DC inverter air conditioner industry, as well as the development process and future trends of the market.

DC inverter air conditioning industry competition analysis: analysis of the DC inverter air conditioning industry competition pattern, competitive strategy, competitive advantage and other aspects of the situation, as well as the basic situation of the main competitors, product characteristics, market share, financial situation and other aspects of the situation.

Analysis of policies and regulations of DC inverter air conditioner industry: analyze the relevant policies and regulations involved in the DC inverter air conditioner industry, including laws and regulations, standards and specifications, industry planning, industry guidance and other contents at the national and local levels, as well as the impact and enlightenment on the development of the industry.

Overview of the target enterprise: Introduce the basic situation of the target enterprise, including the company profile, organizational structure, equity structure, development history and so on.

Target enterprise strategy analysis: analysis of the target enterprise's strategic positioning, strategic objectives, strategic measures, etc., as well as the degree of fit and differentiation with industry trends and competitors' strategies.

Target enterprise product analysis: analysis of the target enterprise's product structure, product characteristics, product quality, product innovation, etc., as well as comparison with competitors' products and evaluation of advantages and disadvantages.

Technical analysis of the target enterprise: analysis of the technical level of the target enterprise, technology research and development, technology protection and other content, as well as with the competitor's technology comparison and evaluation of advantages and disadvantages.

Target enterprise production analysis: analysis of the target enterprise's production capacity, production efficiency, production costs, production management, etc., as well as comparison with competitors' production and evaluation of advantages and disadvantages.

Target enterprise sales analysis: analysis of the target enterprise's sales channels, sales model, sales strategy, sales area, sales volume, etc., as well as comparison with competitors' sales and evaluation of advantages and disadvantages.

Target enterprise customer analysis: analysis of the target enterprise's customer base, customer needs, customer satisfaction, customer loyalty, etc., as well as comparison with competitor customers and evaluation of advantages and disadvantages.

Target enterprise financial analysis: analysis of the target enterprise's financial situation, financial indicators, financial risks and other content, as well as with the competitor's financial comparison and evaluation of advantages and disadvantages.

Target enterprise business risk analysis: analysis of the target enterprise's business risks, including market risk, technical risk, management risk, legal risk and other content, as well as countermeasures and recommendations.

Project Value:

This project provides the investment company with the following values:

Through a comprehensive and in-depth understanding of the development status and future trends of the DC inverter air conditioner industry, it provides a strong industry support and reference for investment companies.

Through a detailed and systematic assessment of the core competitiveness and profitability of the target enterprise in the DC inverter air conditioner industry, it provides an objective and accurate investment target selection for the investment company.

Through the comprehensive comparison of the target enterprise with the main competitors, the investment company is provided with a clear and clear analysis of investment advantages and disadvantages, as well as investment risk and return forecast.

By identifying and evaluating the business risks of the target enterprise, it provides the investment company with effective risk prevention and response measures, as well as investment advice and advice.

Through this project, Shangpu Consulting Company demonstrated its professional knowledge and consulting ability in the DC inverter air conditioner industry, provided high-quality consulting services for investment companies, won the trust and satisfaction of customers, and also established a good reputation and image for Shangpu Consulting Company in the industry, and brought more business opportunities and cooperation opportunities for its future development.