Project Background

The new tea is a beverage made of tea as the main raw material, supplemented by concentrated liquid extracted by different extraction methods, and added milk, cream, cheese, fruits, nuts and various small ingredients according to consumers' preferences.

The new tea has been upgraded and innovated in the selection of raw materials, production process and brand operation, and has become a kind of drink preferred by consumers.

The size of China's new tea market in 2021 is2795.9billion, as consumer demand continues to rise, it is expected that2025The size of the new tea market is approaching.4Hundreds of billions of yuan.

Customer pain points

The client is an investor focused on the consumer goods industry and plans to invest in the new tea industry, but lacks in-depth understanding and analysis of the industry.

Customers need to understand the current state of the new tea industry, the competitive landscape, market opportunities and risks, as well as potential investment targets and strategies.

Project Purpose

To provide customers with comprehensive, accurate and timely new tea industry investment due diligence reports to help customers make reasonable investment decisions.

Research object

The research objects include the following three categories:

Major brands and enterprises in the new tea industry, including franchise brands and direct brands, as well as the distribution of different regional and city levels.

Upstream and downstream supply chain links in the new tea industry, including raw material suppliers, logistics distributors, store operators, etc.

The target consumer groups of the new tea industry, including consumer portraits, consumption habits, consumer demand, and consumer preferences.

Project Content

The project includes the following four aspects:

Industry status: Introduce the characteristics, development history, market scale and growth trend of the new tea industry.

Industry Analysis: Analyze the drivers, competitive landscape, development trends, opportunities and challenges of the new tea industry.

Brand evaluation: evaluate the major brands and enterprises in the new tea industry, including product innovation, supply chain optimization, marketing channel expansion, brand value enhancement, etc.

Investment advice: Put forward investment targets and strategic suggestions for the new tea industry, including investment direction, investment scale, investment return and so on.

Project Value

The value of the project is reflected in the following aspects:

To provide customers with a comprehensive and in-depth investment due diligence report on the new tea industry, to help customers grasp the development status and future trends of the industry, as well as potential opportunities and risks.

To provide customers with professional and objective brand and enterprise evaluation of the new tea industry, to help customers identify the target with investment value and potential, as well as its advantages and disadvantages.

To provide customers with reasonable and practical investment advice for the new tea industry, to help customers develop investment plans that meet their own investment objectives and risk appetite, as well as methods and steps for implementation and supervision.

To bring good performance and reputation to Shangpu Consulting, enhance the company's professionalism and influence in the field of investment consulting in the consumer goods industry, and expand more customer resources and cooperation opportunities.