Project background:

An international fishing gear brand (hereinafter referred to as the customer) is a well-known fishing tackle manufacturer headquartered in the United States, with multiple sub-brands and product lines, mainly producing and selling fishing rods, fishing reels, baits, hooks and other fishing tackle. With an extensive distribution network and a loyal consumer base worldwide, the customer is one of the leaders in the fishing tackle industry.

Customer pain points:

The customer hopes to further expand the Chinese market and increase its brand awareness and market share in China, but lacks in-depth understanding of the Chinese market, and is not clear about the scale, structure, competitive landscape, consumption characteristics, policies and regulations of the Chinese fishing tackle market., And I am not sure whether the Chinese market has sufficient potential and demand to support its investment plan. Clients need a professional consulting firm to provide them with comprehensive, accurate and objective market research and investment due diligence services to help them formulate reasonable market entry strategies and marketing plans.

Project purpose:

The purpose of this project is to provide customers with a comprehensive survey and assessment of the Chinese fishing tackle market, including market size, growth trends, segmentation, competition, consumer behavior, policy environment, etc., as well as research on customers' opportunities and challenges in the Chinese market, as well as market entry recommendations and marketing strategies based on customers' goals and resources.

Research object:

The research objects of this project include the following categories:

Fishing tackle industry-related associations, institutions, experts and media to understand the industry development status, trends, policies and regulations and other information;

Fishing tackle manufacturers, distributors, retailers and e-commerce platforms to understand the industry supply chain, competitive landscape, product characteristics, pricing strategies and other information;

Fishing enthusiasts, consumers and potential consumers to understand consumer needs, preferences, habits, wishes and other information;

Fishing clubs, fishing training institutions, fishing travel companies, etc., to understand the market situation and development potential of fishing related services.

This project plans to use a variety of research methods, including desktop research, in-depth interviews, questionnaires, mysterious customers, etc., and the number of research objects is expected to be 200-300.

Project Content:

This project mainly includes the following contents:

Current situation of China's fishing tackle market: historical development, current situation and future forecast of China's fishing tackle market, including market size, growth rate, segment share and other data;

Research on the structure of China's fishing tackle market: research on the supply and demand structure of China's fishing tackle market, including supply chain situation (main production areas, main brands and their product lines), channel distribution (online and offline ratio, main platforms and their characteristics), regional distribution (main consumption areas and their characteristics), etc;

China fishing tackle market competition research: research the competition situation of China fishing tackle market, including competition pattern (market concentration, main competitors and their market share), competition strategy (product differentiation, price strategy, marketing strategy, innovation ability, etc.), competitive advantages and disadvantages (brand awareness, product quality, service level, channel coverage, etc.);

China fishing tackle market consumption research: research China fishing tackle market consumption, including consumer groups (population structure, geographical distribution, income level, education level, etc.), consumption motivation (leisure and entertainment, health preservation, social communication, etc.), consumption behavior (purchase frequency, purchase channels, purchase amount, purchase factors, etc.), consumption preference (product type, brand selection, functional requirements, design style, etc.);

China's fishing tackle market environment research: research on the external environment of China's fishing tackle market, including policies and regulations (related policies and regulations related to the production, sales, and use of fishing tackle and their impacts), social culture (the spread and influence of fishing culture, fishing-related social organizations and activities, etc.), economic environment (the level of national economic development, residents' income Level and consumption ability, etc.), technical environment (the level and trend of technological development in the fishing tackle industry, the impact and opportunities of technological innovation, etc.), etc;

Research on opportunities and challenges of customers in the Chinese market: based on the above contents, research on opportunities and challenges of customers in the Chinese market, including market potential (market space, growth rate, profit level, etc.), market demand (consumers' awareness, acceptance and expectation of customers' products, etc.), market competition (relative advantages and disadvantages of customers and competitors, competitors' reactions and strategies, etc.), market risks (changes and implementation of policies and regulations, changes and uncertainties of consumer demand, etc.);

Customer's entry advice and marketing strategy in the Chinese market: according to the customer's goals and resources, put forward the customer's entry advice and marketing strategy in the Chinese market, including entry mode (direct export, agent cooperation, joint venture or sole proprietorship, etc.), target market (geographical selection, segmentation selection, etc.), product strategy (product positioning, product mix, product innovation, etc.), price strategy (pricing target, pricing method, pricing level, etc.), channel strategy (channel selection, channel management, channel incentive, etc.), promotion strategy (promotion target, promotion tool, etc.), promotional budget, etc.) and so on.

Project Value:

This project provides the following value to the customer:

Help customers to fully understand the current situation and future development trend of China's fishing tackle market, and provide data support and reference for customers to formulate long-term strategies;

Help customers to conduct in-depth research on the structure and competition of China's fishing tackle market, and provide guidance and suggestions for customers to determine the target market and competitive advantage;

Help customers to understand the consumption characteristics and demand changes in the Chinese fishing tackle market, and provide basis and solutions for customers to design products and services that meet market needs and preferences;

Help customers to assess the opportunities and challenges of China's fishing tackle market, provide early warning and countermeasures for customers to identify and avoid market risks;

Help customers to develop entry recommendations and marketing strategies suitable for the Chinese market, and provide operational solutions and guidance for customers to achieve market entry and expansion.