Project background:

Shangpu Consulting Company is a professional market research, investment consulting, IPO listing consulting and other services institutions, with rich experience in industry research and investment decision-making.

In May 2023, Shangpu Consulting was entrusted by a well-known private equity fund to invest in a radio navigation equipment manufacturing enterprise. The company mainly produces satellite navigation, radio navigation, inertial navigation and other products, serving aviation, aerospace, transportation, communications and other fields.

Customer pain points:

Radio navigation equipment is a kind of equipment that uses radio waves for positioning and navigation. It has the advantages of wide coverage, high precision and strong anti-interference ability. It is an important supplement to satellite navigation system.

The radio navigation equipment industry is a strategic emerging industry supported and developed by the state. With the implementation of major national strategies such as new infrastructure and digital economy, the application demand of radio navigation equipment in various industries and fields is increasing.

However, the radio navigation equipment industry is also facing challenges such as insufficient technological innovation, dependence on imports of core technologies, and fierce market competition. It is necessary to conduct in-depth analysis and evaluation of industry development trends and corporate competitiveness.

Therefore, customers hope that through the professional services of Shangpu Consulting Company, they can fully understand the operating status, financial status, technical level, market position, development potential and other aspects of the target enterprise, so as to provide strong support for their investment decisions.

Project purpose:

The purpose of this project is to provide customers with the following:

Conduct a comprehensive analysis of the macro environment, market size, market structure, market demand, market competition and market risks of the radio navigation equipment industry;

Conduct a detailed investigation of the basic situation, main products, production capacity, sales channels, customer structure, supplier structure, R & D capability, quality management system, etc. of the target enterprise;

Audit the financial statements of the target enterprise and assess its financial position, financial indicators, financial risks, etc;

Evaluate the core competitiveness, market share, brand influence and growth of the target enterprise, and compare and analyze with the main competitors in the same industry;

Forecast the investment value, return on investment, investment risk, etc. of the target enterprise, and make investment recommendations and considerations.

Research object:

The research objects of this project mainly include the following three categories:

The senior management, financial personnel, technical personnel, sales personnel, etc. of the target enterprise obtain first-hand information through interviews, questionnaires, on-site visits, etc;

The main customers, suppliers, partners, industry associations, etc. of the target enterprise obtain second-hand information through telephone, email, network, etc;

Experts and scholars, consulting agencies, government departments, etc. in the radio navigation equipment industry obtain third-hand information through literature and industry reports.

Project Content:

The main contents of this project include the following aspects:

Industry analysis: analysis of the development history, development status, development trends of the radio navigation equipment industry, as well as the impact of industry policies and regulations, technical level, market demand, market competition, market risks and other factors on the development of the industry;

Enterprise analysis: analysis of the target enterprise's basic situation, main products, production capacity, sales channels, customer structure, supplier structure, research and development capabilities, quality management system and other aspects of the advantages and disadvantages, as well as its position and influence in the industry;

Financial analysis: audit the financial statements of the target enterprise and evaluate its financial position, financial indicators, financial risks, etc., as well as its financial forecasts for the next three years;

Competitive analysis: evaluate the core competitiveness of the target enterprise, including product innovation ability, cost control ability, market development ability, customer service ability, etc., and compare and analyze with the main competitors in the same industry, and predict its market share and brand influence in the next three years;

Investment analysis: predict the investment value of the target enterprise, including the rate of return on investment, payback period, etc., and evaluate its investment risk, as well as make investment recommendations and considerations.

Project Value:

The value of this project is mainly reflected in the following aspects:

It provides customers with comprehensive and in-depth analysis of the radio navigation equipment industry, helps customers understand the current situation and trend of the industry development, grasps the opportunities and challenges of the industry, and provides a basis for customers to formulate reasonable and effective investment strategies;

It provides customers with detailed and accurate analysis of the target enterprise, helps customers understand the operation status and development potential of the target enterprise, identifies the advantages and disadvantages of the target enterprise, and provides reference for customers to evaluate the cooperation value and risk of the target enterprise;

Provide customers with professional and rigorous financial analysis, help customers review the financial situation and financial risks of the target enterprise, and provide support for customers to determine the reasonable valuation and return on investment of the target enterprise;

It provides customers with objective and fair competition analysis, helps customers evaluate the core competitiveness and market position of the target enterprise, and provides guidance for customers to formulate effective competition strategy and brand strategy.