Project background:

Industrial design refers to the human-centered, the use of science and technology and artistic means, the product's function, structure, form, color, material and other systematic creative design, in order to improve the product's use value and market competitiveness activities. Industrial design is an important driving force for the transformation and upgrading of the manufacturing industry, and it is also an important part of the national innovation-driven development strategy.

In recent years, China's industrial design industry has maintained a rapid growth trend, benefiting from national policy support, market demand and technological innovation. According to data released by the China Industrial Design Association,2019The market size of China's industrial design industry reached1989billion yuan,2020Year reached2376billion yuan,2023The end of the year is expected to break through5000Billions of dollars. China has become the world's largest industrial design market, with more1.1Ten thousand industrial design enterprises and near.3010,000 employees.

Shangpu Consulting Company is a professional organization focusing on providing investment consulting, merger and acquisition consulting, financial consulting and other services for small and medium-sized enterprises. Shangpu Consulting has rich experience and resources in the field of industrial design, and has successfully provided investment due diligence, valuation, transaction structure and other services for many industrial design enterprises.

Customer pain points:

An industrial design company (hereinafter referred to as the target company) is a company established in2015The company is a new enterprise in the field of intelligent hardware, consumer electronics, medical devices and other fields of product design services. The target company has a core team composed of overseas returnees and industry experts, as well as a group of long-term cooperative customers from well-known brands at home and abroad. The target company has a good reputation and influence in the industry, and has won many domestic and foreign design awards.

The target company has achieved rapid growth in the past few years,2019Annual revenue reached1.2billion yuan,2020Year reached1.8billion yuan,2021Year reached2.5Billions of dollars. The target company plans to achieve its listing target in the next few years, for which a roundBRound of financing to expand scale, enhance competitiveness and enhance brand awareness.

The target company hopes to find a consulting agency that can provide professional, comprehensive and efficient investment due diligence services to help it attract suitable investors and provide support for subsequent transaction negotiations and listing preparations.

Project purpose:

Champu Consulting is entrusted by the target company to provide investment due diligence services for the following purposes:

Assess the risk and value of the target company's financial position, operating status, legal status and other aspects;

Analyze the external environment such as the development trend, market size and competitive landscape of the target company's industry;

Establish a valuation model for the target company to determine its reasonable valuation range and return on investment;

Propose investment proposals for the target company, including investment methods, investment amounts, investment terms, etc;

Issue an investment due diligence report to provide a basis for communication and negotiation between the target company and potential investors.

Research object:

The research objects of this project mainly include the following categories:

Internal personnel of the target company, including the board of directors, senior management, financial department, legal department, business department, etc;

External personnel of the target company, including important customers, important suppliers, industry experts, competitors, etc;

Relevant documents of the target company, including business license, articles of association, register of shareholders, financial statements, tax certificates, contractual agreements, litigation and arbitration materials, etc.

Project Content:

The contents of this project mainly include the following aspects:

Business due diligence: conduct in-depth analysis of the target company's business model, product services, customer groups, market share, core competitiveness, etc., and evaluate its position and development potential in the industry;

Financial due diligence: conduct a comprehensive review of the target company's financial position, financial policies, financial risks, etc., verify the authenticity and compliance of its financial data, and analyze its profitability and cash flow status;

Legal due diligence: conduct a detailed examination of the target company's legal subjects, legal history, legal compliance, legal disputes, etc., identify its legal risks and hidden dangers, and assess its impact on investment transactions;

Valuation due diligence: based on the historical performance and future forecasts of the target company, using the market approach, income approach and other methods to establish a valuation model of the target company and determine its reasonable valuation range and return on investment;

Investment advice: According to the results of due diligence and market conditions, the target company's investment recommendations, including investment methods, investment amounts, investment terms, etc., to provide reference for subsequent transaction negotiations.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide professional, comprehensive and efficient investment due diligence services to the target company, help it attract suitable investors, and provide support for subsequent transaction negotiations and listing preparations;

It provides a successful investment case for the industrial design industry, promotes the capital flow and technological innovation within the industry, and promotes the development and upgrading of the industry.