Project Background

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting") is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. It provides industry research, market segmentation and user behavior research, Channel model research, competitor survey, market entry research, consumer research, investment decision evaluation and other segmented consulting services.

A fruit juice enterprise (hereinafter referred to as "customer") is an enterprise specializing in the production and sales of fruit juice beverages, with a number of well-known brands, products covering clarified fruit juice, turbid fruit juice, pulp drinks, fruit juice drinks and other market segments, product sales network all over the country.

客户在国内果汁饮料市场拥有较高的知名度和市场份额，但面临着市场增速放缓、竞争加剧、消费升级等挑战，希望寻找新的增长点和突破口，提升品牌竞争力和盈利能力。

Customer pain points

Customers lack a comprehensive and in-depth understanding of the juice beverage industry at home and abroad, and are not clear about key information such as industry development trends, market size, consumer demand, and competitive landscape, and it is difficult to formulate effective market strategies and marketing strategies.

客户想要进入新的细分市场或区域市场，但缺乏对目标市场的准确判断和评估，不知道如何选择合适的市场进入模式、渠道策略、产品定位、价格策略等，存在较大的市场风险和不确定性。

Customers need to learn from the successful experience and cases of excellent juice beverage enterprises at home and abroad, learn their innovative ideas and practical methods, and enhance their innovation ability and core competitiveness.

Project Purpose

Through systematic research and analysis of the juice beverage industry at home and abroad, we provide customers with comprehensive, accurate, timely and continuous in-depth industry reports, help customers understand the current situation and trends of the industry, grasp the opportunities and challenges of the industry, and formulate reasonable development goals and plans.

Through special research and evaluation of market segments or regional markets that customers are interested in, we provide customers with professional market entry consulting reports, help customers determine the attractiveness and feasibility of the target market, and choose the best market entry mode and path. Develop effective channel strategies, product strategies, price strategies, etc., reduce market risks and costs, and increase market share and profit margins.

Through the case analysis and summary of excellent juice beverage enterprises at home and abroad, we can provide customers with innovative inspiration and reference, help customers learn from their innovative ideas and practical methods, enhance their innovation ability and core competitiveness, and create brand image and product characteristics with differentiation and advantages.

Research object

The research objects include the following three categories:

Authoritative institutions, experts, media, etc. in the juice beverage industry at home and abroad to understand the development history, current situation, trends, policies, standards and other information of the industry, and obtain data and analysis at the macro level of the industry.

The main participants in the domestic and foreign juice beverage market, including manufacturers, distributors, retailers, consumers, etc., understand the market size, structure, demand, competition, innovation and other information, access to market micro-level data and analysis.

Excellent juice beverage companies at home and abroad, including industry leaders, innovators, emerging players, etc., understand their development history, strategic goals, core competitiveness, innovation cases and other information, and obtain data and analysis at the corporate case level.

The number of respondents varies according to different market segments or regional markets and is generally20-30A.

Project Content

The project mainly includes the following four aspects:

In-depth report on fruit juice beverage industry at home and abroad: through systematic research and analysis of fruit juice beverage industry at home and abroad, we provide customers with comprehensive, accurate, timely and continuous in-depth industry reports, including industry status, industry development process, industry development status, industry development trend, industry development driving factors, industry development constraints, industry development opportunities and challenges, industry policy and standard analysis, industry technology and innovation analysis, etc.

Special research report on market segments or regional markets that customers are interested in: through special research and evaluation on market segments or regional markets that customers are interested in, provide customers with professional market entry consulting reports, including target market status, target market size and growth rate, target market structure and characteristics, target market demand and preference analysis, target market competition pattern and advantage analysis, target market entry mode and path selection, target market entry strategy and program formulation.

Case analysis report of excellent fruit juice beverage enterprises at home and abroad: through case analysis and summary of excellent fruit juice beverage enterprises at home and abroad, it provides innovative enlightenment and reference for customers, including the current situation of enterprises, the analysis of strategic objectives and core competitiveness of enterprises, the introduction of enterprise innovation concepts and practical methods, the detailed description and evaluation of enterprise innovation cases, etc.

Project summary and suggestion report: through summarizing and summarizing the data and analysis collected and sorted out in the project process, provide customers with project summary and suggestion report, including the main conclusions and enlightenment of the project, the main problems and risk tips of the project, the feasibility and advantage evaluation of the project, the implementation steps and time arrangement of the project, the follow-up and support of the project, etc.

Project Value

The value of the project is mainly reflected in the following aspects:

It provides customers with a comprehensive and in-depth understanding of the juice beverage industry at home and abroad, helps customers grasp the pulse and direction of the development of the industry, and provides strong data support and analysis basis for customers to formulate effective market strategies and marketing strategies.

为客户提供了客户感兴趣的细分市场或区域市场的专业和精准的评估和咨询，帮助客户确定目标市场的吸引力和可行性，选择最佳的市场进入模式和路径，制定有效的渠道策略、产品策略、价格策略等，降低市场风险和成本，提高市场占有率和利润率。

It provides customers with innovative inspiration and reference from excellent fruit juice beverage enterprises at home and abroad, helps customers learn from their innovative ideas and practical methods, improves customers' innovation ability and core competitiveness, and creates brand image and product characteristics with differentiation and advantages.

Provide customers with project summary and suggestion report, help customers summarize the harvest and inspiration in the process of the project, prompt the problems and risks of the project, evaluate the feasibility and advantages of the project, plan the implementation steps and schedule of the project, and provide follow-up and support for the project.