Project background:

Sports protective glasses is a kind of auxiliary equipment used to protect the eyes of sportsmen. It has the characteristics of safety, protection, comfort and beauty. It is mainly used in skiing, swimming, cycling and other outdoor sports fields. In recent years, with the improvement of national health awareness and the development of sports, the market demand for sports protective glasses has been increasing. In 2023, the market size of China's sports protective glasses will reach 7.5 billion billion yuan. However, there are still some problems in the industry, such as uneven product quality, low brand awareness, and fierce market competition.

Customer pain points:

An investment company (hereinafter referred to as the customer) intends to acquire a well-known domestic sports protective glasses manufacturer (hereinafter referred to as the target company), but lacks in-depth understanding of the target company's operating conditions, market position, competitive advantages, and development potential. A professional consulting agency is needed to provide it with comprehensive investment due diligence services.

Project purpose:

In July 2023, Shangpu Consulting Company (hereinafter referred to as Shangpu), as a consulting organization with rich industry experience and professional ability, was entrusted by the client to carry out the investment due diligence project for the target company. The main objectives of the project are:

-Assess the target company's financial situation, operating conditions, strategic planning, organizational structure, human resources, technical capabilities, legal risks, etc;

-Research the market size, growth trend, competitive landscape, consumer demand, policies and regulations of the sports protective glasses industry in which the target company is located;

-Identify the market position, competitive advantage, core competitiveness and development potential of the target company in the industry;

-Provide evaluation and recommendation of the acquisition value of the target company.

Research object:

The research objects of this project mainly include the following categories:

-Target company: Understand the internal situation of the target company by visiting the top management, middle management and front-line employees of the target company;

-Industry experts: By visiting experts and scholars, association leaders and media professionals in the sports protective glasses industry, understand the development status and trends of the industry;

-Competitors: Understand the strategic layout and market performance of competitors by visiting the managers and employees of the main competitors of the target company;

-Customers and channel providers: by visiting the target company's main customers and channel providers, understand the target company's product quality, service level and customer satisfaction;

-Suppliers and partners: Understand the target company's procurement costs, supply chain stability and partnerships by visiting the target company's key suppliers and partners.

Project Content:

This project mainly includes the following aspects:

-Financial due diligence: research the financial statements of the target company for the past three years to assess its balance sheet, profitability, cash flow, financial risk, etc;

-Business due diligence: research the target company's business model, product structure, market share, sales channels, marketing strategy, R & D investment, production efficiency, cost control, etc;

-Strategic due diligence: Investigate the strategic vision, goals and plans of the target company, and assess its compatibility and sustainability with industry trends and customer needs;

-Organizational due diligence: investigate the organizational structure, management quality, staff, personnel training, incentive mechanism, corporate culture, etc. of the target company;

-Technical due diligence: research on the technical level, innovation capability, intellectual property rights, patents, technical risks, etc. of the target company;

-Legal due diligence: research on the legal status, contractual situation, litigation disputes, compliance, etc. of the target company.

Project Value:

This project provides value to the customer in the following areas:

-Provide customers with a comprehensive and in-depth understanding of the target company, help customers accurately grasp the advantages and disadvantages of the target company, and discover potential opportunities and risks;

-Provide customers with in-depth and professional research on the sports protective glasses industry, help customers grasp the development trends and trends of the industry, and identify the opportunities and challenges of the industry;

-To provide customers with the target company's acquisition value assessment and recommendations to help customers develop reasonable acquisition plans and strategies to achieve acquisition objectives and expected benefits.