Project background:

A well-known jewelry brand (hereinafter referred to as the customer) is an enterprise focusing on the design, production and sales of high-end jewelry, with a number of sub-brands and offline stores, products covering gold, diamonds, color treasure, jade and other categories. Customers have a high reputation and reputation in the domestic market. In recent years, they have also actively expanded overseas markets and established cooperative relations with many international jewelry brands.

Customer pain points:

Customers face the following challenges and confusion:

-With the diversification and individuation of consumer needs, the competition in the jewelry industry is becoming increasingly fierce. How can customers maintain their core competitiveness and differentiation advantages?

-With the saturation of the domestic jewelry market and rising costs, how can customers find new growth points and profit models?

-With the opening and integration of the international jewelry market, how can customers grasp the opportunities and risks in overseas markets?

-With the digital transformation and innovation driven by the jewelry industry, how can customers use new technologies and new channels to improve operational efficiency and user experience?

Project purpose:

In July 2023, Shangpu Consulting was commissioned by the client to carry out a comprehensive and in-depth business investment due diligence service project, which aims to provide clients with the following support:

-Conduct a panoramic scan of the jewelry industry where customers are located, and investigate information on industry development trends, market scale, competitive landscape, and consumption characteristics, so as to provide a basis for customers to formulate reasonable strategic plans.

-Carefully evaluate the internal operation status of customers, investigate the advantages and disadvantages of customers' financial status, product structure, brand image, channel layout, supply chain management, innovation ability, etc., and provide suggestions for customers to optimize the management process.

-Conduct systematic screening of customers' potential investment opportunities, investigate customers' development potential in domestic and foreign markets, partner selection criteria, investment risk assessment methods, etc., and provide guidance for customers to formulate effective investment plans.

Research object:

In order to achieve the above objectives, the Champ Consulting team used a variety of research methods, including:

-Interviews: interviewed more than 30 people, including senior management, core team members, important partners and industry experts, to understand their views and suggestions on the development of the jewelry industry and customers themselves.

-Survey: Questionnaires and in-depth interviews were conducted with existing and potential customers through online and offline channels, and more than 1000 valid samples were collected to investigate their needs and preferences for jewelry products and brands.

-Observation: Through on-site inspection of customers' production bases, stores and competitors' business premises, observe their product quality, service level, sales strategy and other aspects of performance.

-Data: Through the collection and collation of all kinds of public and non-public data, including the customer's financial statements, market reports, industry data, policies and regulations, etc., the customer's performance and market conditions were quantitatively investigated.

Project Content:

Based on the results of the survey, the Champ Consulting team has conducted business investment due diligence on its clients in the following areas:

-Industry research: Investigated the development history, market structure, growth momentum, competitive situation, consumption characteristics and other aspects of the jewelry industry, summarized the development trend and opportunities and challenges of the jewelry industry, and provided a macro perspective for customers to formulate strategic plans.

-Customer research: research the customer's financial situation, product structure, brand image, channel layout, supply chain management, innovation ability and other aspects of information, summed up the customer's strengths and weaknesses, for customers to optimize the management process to provide a micro perspective.

-Investment research: it investigates the development potential of customers in domestic and foreign markets, the selection criteria of partners, the evaluation method of investment risk, etc., summarizes the investment opportunities and risks of customers, and provides a practical perspective for customers to formulate effective investment plans.

Project Value:

Through this business investment due diligence service project, Shangpu Consulting has brought the following values to its customers:

-Help customers fully understand the development status and future trends of the jewelry industry, and provide strong support for customers to formulate strategic plans that meet market needs and their own characteristics.

-Help customers to deeply evaluate their own operation status and competitiveness, and provide effective suggestions for customers to optimize management process and improve efficiency.

-Help customers to systematically screen potential investment opportunities and partners, and provide feasible solutions for customers to achieve market expansion and profitable growth.