Project Background

Makeup remover products are a transitional category connecting makeup and skin care products, and the domestic makeup remover market has continued to expand in recent years. As consumer demand for beauty and skin care continues to increase, it is expected that2025The global makeup remover market size will reach206Billions of dollars.

In such a fast-growing market, there is a new domestic makeup remover brand.AWith its innovative product form, natural and safe ingredients, excellent makeup remover effect and skin care effect, it has gained a good reputation and sales volume in the makeup remover market.AThe brand hopes to use the power of capital to further expand market share, improve brand awareness and enhance competitiveness.

In order to find the right investors,AThe brand has commissioned an investment due diligence project from Champ Consulting to assess its commercial value and growth potential.

Customer pain points

As an emerging makeup remover brand, Brand A faces the following challenges:

Brand awareness is not high, the market share is low, it is difficult to compete with well-known brands at home and abroad;

The market for makeup remover products is highly competitive and consumer demand is diversified, which requires continuous innovation and product optimization;

Makeup remover products belong to the category of low-frequency consumer goods, user stickiness is not strong, need to strengthen brand marketing and user operations;

Makeup remover products involve skin health and safety issues and need to strictly comply with relevant regulations and standards to prevent potential risks and negative public opinion.

Project Purpose

The purpose of this project isAThe brand's business model, market environment, competitive advantage, financial situation, risk factors and other aspects of a comprehensive and in-depth analysis to provide investors with an objective, accurate and complete basis for investment decisions.

Research object

The research objects of this project include the following categories:

A brand's internal management, employees, suppliers, partners, etc;

A brand's target market, potential customers, existing users, etc;

Major competitors of Brand A, reference objects in the same industry, etc;

Remover products industry experts, scholars, institutions, media, etc.

Project Content

The main contents of this project include the following aspects:

Brand Status: IntroductionABrand development history, organizational structure, core team, product line, channel layout, marketing strategy, etc;

Market analysis: analyze the market size, growth rate, trends, drivers, consumer demand, market segments, etc. of the makeup remover industry;

Competitive Analysis: AnalysisAThe brand's competitive strengths, weaknesses, opportunities, threats, and differentiation and positioning from major competitors;

Financial Analysis: AnalysisAThe brand's revenue, cost, profit, cash flow, assets and liabilities and other financial indicators, as well as its profitability, growth, solvency, etc;

Risk Analysis: AnalysisAThe industry risks, market risks, operational risks, legal risks, etc. faced by the brand, as well as its countermeasures and prevention programs.

Project Value

The value of this project is mainly reflected in the following aspects:

To provide investors with a comprehensiveABrand business assessment report to help them understandAThe commercial value and development potential of the brand, as well as the relative merits of other investment opportunities;

Provide investors with a detailedABrand investment advice, including investment amount, rate of return, risk-return ratio, exit method, etc., as well as.ABrand negotiation and cooperation strategy and considerations;

To provide investors with an ongoingABrand tracking service, regularly updatedAThe business status of the brand, market dynamics, competition, etc., as well as the assessment and early warning of investment effects and risks.