Project BackgroundWith the rapid economic development of the Guangdong-Hong Kong-Macao Greater Bay Area and the continuous improvement of residents' health awareness, the health care equipment market has shown a vigorous growth trend. However, there are many types of health care equipment on the market, and consumer needs are becoming increasingly diversified. Enterprises are facing the challenge of how to accurately position products, grasp the pulse of the market, and meet consumer needs.

Customer pain points: As a health care equipment company that has been operating in the Guangdong-Hong Kong-Macao Greater Bay Area for many years, customers are facing problems such as serious product homogeneity, fierce market competition, and difficulty in grasping consumer preferences, which have led to slow market share growth. Consumer research to optimize product strategy and market positioning.

Project Purpose: This project aims to help customers gain an in-depth understanding of the current situation, consumer behavior and preferences of the health care equipment market in the Guangdong-Hong Kong-Macao Greater Bay Area, as well as the market performance of competitors, so as to provide customers with data support and optimize product development And market strategy to enhance market competitiveness.

Research object: The survey subjects included consumers of health care equipment in the Guangdong-Hong Kong-Macao Greater Bay Area, and a total of 1000 valid samples were collected; at the same time, it also included industry experts, scholars, association leaders, and corporate executives, and a total of 20 interviews were conducted.

Project Content: The project content includes but is not limited to the following aspects:

1. Analysis of consumer demographics, consumer motivation, consumer behavior, consumer preferences, consumer scenarios, consumer channels, consumer satisfaction, etc;

2. Analysis of the product characteristics, price strategy, channel layout, publicity methods, market share, etc. of the main competitors in the health care equipment market;

3. Analysis of the development trend of the health care equipment industry, including the development process, development drivers, development obstacles, development opportunities and challenges;

4. According to the research results, to provide customers with targeted product development recommendations, marketing strategy recommendations, competitive strategy recommendations and development planning recommendations.

Project Value: Through the in-depth research of this project, Shangpu Consulting provides the following values to customers:

1. Reveals the real situation of the health care equipment market in the Guangdong-Hong Kong-Macao Greater Bay Area, and provides customers with strong data support and market insight;

2. A comprehensive analysis of the advantages and disadvantages of competitors, to provide customers with a strong competitive intelligence and competitive advantage;

3. Predicted the future development trend and opportunities of the health care equipment industry, and provided customers with strong strategic guidance and development direction;

4. Through precise market positioning and product strategy adjustment, the market share of customers in the health care equipment market has been significantly improved, and the operating efficiency has achieved steady growth.

Commissioned project execution time: February 2024

This case is based on the deep experience of Shangpu Consulting Company in the field of consumer research in the health care equipment market, combined with the specific characteristics of the Guangdong-Hong Kong-Macao Greater Bay Area market, to provide customers with comprehensive and in-depth market research services, effectively helping customers in the highly competitive health care equipment market to achieve a dominant position.