400-969-2866

Guangdong-Hong Kong-Macao Greater Bay Area Beer Consumer Behavior Depth Research Project Case

2024-07-15 00:54:28 Source: Champ Consulting Visits:0

Project Background

With the rapid development of economy and the promotion of consumption upgrading trend, the beer industry is facing unprecedented market opportunities and challenges in Guangdong-Hong Kong-Macau Greater Bay Area. Consumers' demand for beer is becoming more and more diversified, and brand competition is becoming more and more fierce. Enterprises need to understand consumers' purchasing behavior and preferences in order to better formulate market strategies and enhance product competitiveness.

Customer pain points

Beer companies in the Guangdong-Hong Kong-Macao Greater Bay Area are facing problems such as changing consumer demand, increasing market segmentation, and the impact of emerging brands. Customers urgently need to accurately grasp the consumer's purchase motivation, brand preferences, consumption scenarios and other key information in order to adjust product structure, optimize marketing strategies, and enhance brand influence.

Project Purpose

Commissioned by customers, Shangpu Consulting aims to reveal the characteristics of consumers' purchasing behavior, brand awareness and consumption preferences through in-depth research on beer consumers in the Guangdong-Hong Kong-Macao Greater Bay Area, and provide a scientific basis for the company's market positioning, product development and marketing strategies.

Research object

The subjects of this survey are 1000 beer consumers aged 18-50 in the Guangdong-Hong Kong-Macao Greater Bay Area, covering different genders, ages, occupations and income levels to ensure the representativeness and comprehensiveness of the survey results.

Project Content

The project content includes but is not limited:

1. Consumer purchase behavior analysis: including purchase frequency, purchase scenarios, purchase channels, brand selection, etc.

2. Brand recognition and loyalty research: Evaluate the market performance and consumer loyalty of different beer brands.

3. Consumer preference survey: to explore consumer preferences for beer taste, packaging, price, etc.

4. Analysis of influencing factors: analyze the influence of external factors such as culture, social and health on consumer buying behavior.

Market trend prediction: Based on research data, predict the development trend and potential opportunities of beer consumption in the future.

Project Value

Through this research, Champ Consulting provides customers with the following value:

1. Accurate market positioning: Based on consumer behavior and preference analysis, it helps companies accurately locate target markets and consumer groups.

2. Product strategy optimization: according to consumers' preference for beer taste and packaging, guide enterprises to optimize product lines and enhance product competitiveness.

3. Marketing strategy formulation: Reveal consumer purchase motivation and brand preference, and provide targeted marketing and promotion suggestions for enterprises.

4. Risk early warning and management: Identify market changes and potential risks to help companies adjust their strategies in a timely manner to meet challenges.

5. Growth potential mining: predict market trends and provide reference for enterprises to explore new growth points and business models.

Through the professional research and in-depth analysis of Shangpu Consulting, customer companies can better understand the needs and behaviors of beer consumers in the Guangdong-Hong Kong-Macao Greater Bay Area, and provide strong data support for business decisions, so as to occupy a favorable position in the fierce market competition., To achieve sustainable growth.






User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. thank you very much champ consulting professional...

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference basis for objectively evaluating the current market situation of the industry,...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference for objectively evaluating the current market situation of the industry...

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company provides valuable reference for us to objectively evaluate the current market situation of the industry...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data, which is for us...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data. It is...

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a career...

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. wish the user career is thriving...

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish the user business is thriving, base...

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).