For detailed cases, please contact the consultant.
400-969-2866

2024-07-15 00:54:28 Source: Champ Consulting Visits:0
Project Background:
With the rapid development of economy and the promotion of consumption upgrading trend, the beer industry is facing unprecedented market opportunities and challenges in Guangdong-Hong Kong-Macau Greater Bay Area. Consumers' demand for beer is becoming more and more diversified, and brand competition is becoming more and more fierce. Enterprises need to understand consumers' purchasing behavior and preferences in order to better formulate market strategies and enhance product competitiveness.
Customer pain points:
Beer companies in the Guangdong-Hong Kong-Macao Greater Bay Area are facing problems such as changing consumer demand, increasing market segmentation, and the impact of emerging brands. Customers urgently need to accurately grasp the consumer's purchase motivation, brand preferences, consumption scenarios and other key information in order to adjust product structure, optimize marketing strategies, and enhance brand influence.
Project Purpose:
Commissioned by customers, Shangpu Consulting aims to reveal the characteristics of consumers' purchasing behavior, brand awareness and consumption preferences through in-depth research on beer consumers in the Guangdong-Hong Kong-Macao Greater Bay Area, and provide a scientific basis for the company's market positioning, product development and marketing strategies.
Research object:
The subjects of this survey are 1000 beer consumers aged 18-50 in the Guangdong-Hong Kong-Macao Greater Bay Area, covering different genders, ages, occupations and income levels to ensure the representativeness and comprehensiveness of the survey results.
Project Content:
The project content includes but is not limited:
1. Consumer purchase behavior analysis: including purchase frequency, purchase scenarios, purchase channels, brand selection, etc.
2. Brand recognition and loyalty research: Evaluate the market performance and consumer loyalty of different beer brands.
3. Consumer preference survey: to explore consumer preferences for beer taste, packaging, price, etc.
4. Analysis of influencing factors: analyze the influence of external factors such as culture, social and health on consumer buying behavior.
Market trend prediction: Based on research data, predict the development trend and potential opportunities of beer consumption in the future.
Project Value:
Through this research, Champ Consulting provides customers with the following value:
1. Accurate market positioning: Based on consumer behavior and preference analysis, it helps companies accurately locate target markets and consumer groups.
2. Product strategy optimization: according to consumers' preference for beer taste and packaging, guide enterprises to optimize product lines and enhance product competitiveness.
3. Marketing strategy formulation: Reveal consumer purchase motivation and brand preference, and provide targeted marketing and promotion suggestions for enterprises.
4. Risk early warning and management: Identify market changes and potential risks to help companies adjust their strategies in a timely manner to meet challenges.
5. Growth potential mining: predict market trends and provide reference for enterprises to explore new growth points and business models.
Through the professional research and in-depth analysis of Shangpu Consulting, customer companies can better understand the needs and behaviors of beer consumers in the Guangdong-Hong Kong-Macao Greater Bay Area, and provide strong data support for business decisions, so as to occupy a favorable position in the fierce market competition., To achieve sustainable growth.
Consulting Services
economic database
See more>Brand Rankings
See more>Shangpu Consulting Group: Market Survey of Top Ten Brands of imported Fruits in January 2023
Shangpu Consulting Group: Market Research on Top Ten New Products of Electrical Appliances in December 2022
Shangpu Consulting Group: Market Survey of Top Ten Popular Brands in January 2023
Shangpu Consulting Group: Market Research on Top Ten Brands of Home Administration Cleaning in January 2023
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. thank you very much champ consulting professional...
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference basis for objectively evaluating the current market situation of the industry,...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company provides us with a valuable reference for objectively evaluating the current market situation of the industry...
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company provides valuable reference for us to objectively evaluate the current market situation of the industry...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data, which is for us...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable in survey data. It is...
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a career...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. wish the user career is thriving...
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish the user business is thriving, base...
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
Research Module | research content | ||||||
---|---|---|---|---|---|---|---|
Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
National/Global Status Certificate |
15 Year
Champ Consulting has been established for 15 years.
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
118 Billionth
Self-built database 11.8 billion
Covering 1978 industries in China
0.1 billion new data per year
Industry Big Data Platform
118 +
Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
48 independent intellectual property rights
high-tech enterprise
Industry Big Data Platform
400-969-2866