Project Background：

As an indispensable part of modern goods, plastic packaging has been widely used worldwide. However, with the enhancement of environmental awareness and the promotion of sustainable development strategies, consumers have put forward higher requirements for the environmental protection, safety and functionality of plastic packaging. As one of the most active regions in China's economy, the development trend of the plastic packaging industry and changes in consumer behavior have an important impact on the market strategy and product innovation of enterprises.

Customer pain points：

The customer is a plastic packaging manufacturer operating in the Guangdong-Hong Kong-Macao Greater Bay Area, facing challenges such as intensified market competition, rising raw material costs, and stricter environmental regulations. Customers need to have an in-depth understanding of consumer buying behavior, environmental awareness, product preferences, etc., in order to adjust product lines, optimize market strategies, and improve the company's market competitiveness and sustainable development capabilities.

Project Purpose：

Through in-depth consumer research, it aims to provide customers with comprehensive plastic packaging market analysis and consumer behavior insight, help customers grasp market dynamics, meet the diversified needs of consumers, and promote the sustainable development of enterprises.

Research object：

1. Consumers in the Guangdong-Hong Kong-Macao Greater Bay Area (valid questionnaire sample size of more than 1000)

Distributors and retailers in the plastic packaging industry (more than 30 interviews)

Project Content：

1. Consumer purchase behavior analysis: research consumer awareness of plastic packaging, purchase motivation, purchase frequency and brand preference.

Environmental Awareness and Sustainable Packaging Preference: Assess consumers' environmental awareness and acceptance and preference for biodegradable, recyclable and other sustainable packaging materials.

3. Product safety and functional requirements: analyze consumers' concerns about the safety of plastic packaging products and their needs for packaging functionality (such as freshness, convenience, etc.).

Market trends and innovation opportunities: Based on consumer feedback and market data, predict the development trend of the plastic packaging industry and explore opportunities for product innovation.

5. Competitive analysis and strategic recommendations: Analyze the market performance of major competitors and provide companies with targeted market strategies and product innovation recommendations.

Project Value：

Through this consumer research, customers have gained the following values:

1. Customers have gained in-depth insight into the plastic packaging of consumers in the Guangdong-Hong Kong-Macao Greater Bay Area, providing data support for product development and market positioning.

2. Customers have made it clear that consumers are highly concerned about environmentally friendly packaging materials, which will help enterprises to adjust material selection and production processes and enhance the market competitiveness of products.

3. According to the research results, the customer optimized the product line and launched a new type of environmentally friendly packaging products that are more in line with consumer needs. It is expected that the sales of new products will increase by 20% after the launch.

4. Through competitive analysis, the customer discovers the potential opportunities in the market, formulates effective market entry and expansion strategies, and enhances the market share of the enterprise.

5. On the basis of research, customers have strengthened the communication and interaction with consumers, enhanced the brand image and consumer loyalty, and laid a solid foundation for the long-term development of the enterprise.