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Smart Card Electronic Door Lock Consumer Research Project Case in South China

2024-07-15 00:54:29 Source: Champ Consulting Visits:0

Project Background：

Driven by the wave of smart homes, smart card electronic door locks, as an important product to improve the safety and convenience of living, have shown significant growth in market demand in South China. However, with the increasing number of brands and products in the market, consumers' cognition, preference and purchase behavior of smart door locks have become more complex and changeable. In order to better adapt to market changes and meet consumer needs, companies need to understand consumer experience and improvement opinions.

Customer pain points：

The main pain points faced by customers include: lack of in-depth understanding of the actual needs and preferences of consumers in South China for smart card electronic door locks; difficulty in accurately assessing the sensitivity of different consumer groups to product characteristics and prices; and lack of targeted data support in product innovation and service improvement.

Project Purpose：

This project aims to provide customers with detailed market insights and consumer behavior analysis through in-depth research on smart card electronic door locks consumers in South China, and help companies optimize product design, improve service quality, and formulate effective market strategies to enhance market Competitiveness and promote business growth.

Research object：

The survey subjects are smart card electronic door lock consumers in Guangdong Province, including purchased users and potential users. The number of survey samples is expected to be about 500, covering a wide range of groups of different ages, genders, income levels and living environments.

Project Content：

The project content includes but is not limited:

1. Consumer demand analysis: Investigate consumers' preferences for the functional requirements, safety requirements and aesthetic design of smart card electronic door locks.

2. Purchase behavior research: analysis of consumers' purchase decision-making process, purchase channels and brand selection factors.

3. Use experience evaluation: Collect consumers' evaluation of the use satisfaction, functional practicality and after-sales service of the purchased products.

4. Price sensitivity analysis: to understand the reaction and acceptance of price changes by different consumer groups.

Market trend forecast: According to the research results and industry data, predict the future market development trend of smart card electronic door locks.

Project Value：

Through the implementation of this project, customers will receive the following services and values:

1. Accurate market positioning: Based on in-depth analysis of consumer demand and purchase behavior, it helps companies accurately locate target markets and consumer groups.

2. Product improvement suggestions: according to the consumer's experience and improvement opinions, provide the basis for the enterprise's product iteration and function optimization.

3. Marketing strategy optimization: analyze consumers' purchase motivation and brand preference, and guide enterprises to formulate more effective marketing and promotion strategies.

4. Business growth momentum: Through in-depth understanding of consumer needs, companies can better meet the market, enhance brand competitiveness, and promote business growth and market share.

Commissioned project execution time: March 2024.

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise