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Research on Consumer Demand and Satisfaction of Housekeeping Service in Guangdong Province

2024-07-15 00:54:30 Source: Champu Consulting Visits:0

Project Background：

With the improvement of residents' living standards and changes in family structure, the demand for domestic service in Guangdong Province is increasing. As a labor-intensive industry, the domestic service industry not only provides convenience for families, but also creates a large number of employment opportunities for the society. However, the demand of consumers for the quality of domestic service is increasing, and the demand for service content is becoming more and more diversified. As a domestic service company operating in Guangdong Province, customers are facing the challenge of how to accurately grasp consumer demand, improve service quality, and enhance market competitiveness.

Customer pain points：

The main pain points faced by customers include: 1) lack of in-depth understanding of consumer needs, and it is difficult to provide accurate services; 2) consumers' satisfaction with housekeeping services is different, which affects corporate reputation and customer loyalty; 3) market competition is fierce, Need to innovate service models to stand out; 4) Lack of effective marketing strategies, it is difficult to expand market share.

Project Purpose：

Through in-depth research on consumer demand and satisfaction of domestic service in Guangdong Province, it aims to provide decision support for customer enterprises, help enterprises optimize service content, improve service quality, enhance market competitiveness, and formulate effective marketing strategies.

Research object：

The research objects mainly include consumers who have used domestic service, potential consumers, domestic service personnel and domestic service enterprises. It is estimated that the sample size of consumers will be about 500, service personnel will be about 50 and enterprises will be about 20.

Project Content：

1. Analyze the types and preferences of consumer demand for domestic services, including cleaning, cooking, childcare, and old-age care;

2. Evaluate consumers' satisfaction with the quality of domestic service, including the professional ability, service attitude and reliability of service personnel;

3. Investigate consumers' acceptance and willingness to pay for domestic service prices;

4. Explore consumers' preferences for domestic service booking methods, such as online platform booking and traditional intermediary introduction;

5. Research on consumer acceptance of innovative models of domestic service, such as digital services, customized services, etc;

6. Provide marketing strategy recommendations based on research results to help companies expand market share.

Project Value：

Through this consumer research, customers can obtain the following values:

1. In-depth understanding of consumer demand and satisfaction, to provide enterprises with accurate service improvement direction;

2. Clarify the sensitivity of consumers to prices and help companies formulate reasonable pricing strategies;

3. Master consumers' preferences for booking methods, optimize the service booking process, and improve user experience;

4. Explore the market potential of innovative service models to provide a basis for enterprise product innovation;

5. Develop effective marketing strategies to enhance corporate brand awareness and market share;

6. Enhance the market competitiveness and profitability of enterprises by improving service quality and customer satisfaction.

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise